David h blairpowerpoint

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David h blairpowerpoint

  1. 1. David H Blair
  2. 2. David H Blair’s Career <ul><li>1962 joined John Laing Construction </li></ul><ul><li>1967 Qualified as a Quantity Surveyor </li></ul><ul><li>1968 Qualified as a Builder </li></ul><ul><li>1985 Elected Fellow of the Royal Institution of Chartered Surveyors </li></ul><ul><li>1985 Elected Fellow of the Chartered Institute of Building </li></ul><ul><li>1987 Appointed Director of John Laing International </li></ul><ul><li>1989 Managing Director Laing ETE </li></ul><ul><li>1989 Joint Managing Director John Laing Construction Ltd </li></ul><ul><li>1990 Chairman Laing Leisure and EPL Plant Hire </li></ul><ul><li>1992 Chairman and CEO of John Laing Construction Ltd </li></ul><ul><li>1992 Director of John Laing plc </li></ul><ul><li>1994 Chairman of John Laing Construction plc </li></ul><ul><li>1998 Retired </li></ul><ul><li>1998 Chief Operating Officer Venson plc </li></ul><ul><li>2000 Chairman potensis </li></ul><ul><li>2009 Internet Marketer </li></ul>
  3. 3. Internet Marketing <ul><ul><li>Every Business Large or Small that offers either a Product or a Service (and to my mind that is every business) needs to follow a Social Media and Internet Marketing Strategy. </li></ul></ul><ul><ul><li>With the demise of all other forms of advertising whether that be TV, Radio, Newspapers or Directories such as Yellow Pages or Thomson’s Local, it essential to go out and search for customers </li></ul></ul><ul><ul><li>and this is really what Social Media and the Internet were designed for! </li></ul></ul>
  4. 4. Internet Marketing <ul><li>Many businesses realised that they should have a website and have spent large amounts of money on creating an offline style of website which basically in general terms describes them and what they do. </li></ul><ul><li>There is usually no means of either ensuring that people visit the site or recording the fact that they have been. </li></ul>
  5. 5. Internet Marketing <ul><li>For starters a few rules: </li></ul><ul><li>Internet Marketing is not an IT function – it is PURE Marketing! </li></ul><ul><li>You don’t need: </li></ul><ul><li>A Website (although it is preferable) </li></ul><ul><li>A Blog (although it is preferable) </li></ul><ul><li>To be Computer Literate </li></ul><ul><li>SEO or paid Advertising ( although you may choose it) </li></ul>
  6. 6. Social Media Marketing <ul><li>What you do need is a presence on Twitter, Face Book, YouTube and LinkedIn and as many other of the 1000s of Social Media sites as you can manage. </li></ul><ul><li>Your senior management need to be coached and mentored in the use and benefits of this strategy in order that change can be championed and driven down through the business. </li></ul><ul><li>As with any change in any business the real battle is changing the mindset not the actual nuts and bolts of implementation. </li></ul>
  7. 7. Social Media Marketing <ul><li>The strategy is easy and broadly consists of only a few steps </li></ul><ul><li>Locate hungry targeted customers </li></ul><ul><li>Drive them to a place where you can collect some of their details </li></ul><ul><li>Sell to them </li></ul><ul><li>Sell to them again and again </li></ul>
  8. 8. David H Blair <ul><li>It would be a pleasure to help you with this journey. </li></ul><ul><li>You can contact me at anytime at </li></ul><ul><li>[email_address] </li></ul><ul><li>And I will get back to you soonest. </li></ul>

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