The future of travel and tourism in turkey to 2016
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The future of travel and tourism in turkey to 2016

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The Future of Travel and Tourism in Turkey to 2016 report provides market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Turkish travel and ...

The Future of Travel and Tourism in Turkey to 2016 report provides market analysis, information and insights, including: Historic and forecast tourist volumes covering the entire Turkish travel and tourism industry
Detailed analysis of tourist spending patterns in Turkey The total, direct and indirect tourism output generated by each sector within the Turkish travel and tourism industry Employment and salary trends for various sectors in the Turkish travel and tourism industry, such as accommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries and others Detailed market classification across each sector with analysis using similar metrics Detailed analysis of the airline, hotel, car rental and travel intermediaries industries. Turkey is the sixth-most attractive tourist destination in the world in terms of tourist volume. As the cradle of an ancient civilization, Turkey has been a long-standing popular destination for tourists with historical interests. Due to sustained growth in the country’s economy, there has been a surge in international and domestic tourist activity. The tourism sector has become an important driver for Turkey’s economic development, comprising 10.9% of the country’s GDP and 9.2% of its total employment rate in 2011. After Brazil, Russia, India and China, Turkey is considered a promising emerging economy, alongside Colombia, Indonesia, Vietnam, Egypt and South Africa.

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The future of travel and tourism in turkey to 2016 The future of travel and tourism in turkey to 2016 Document Transcript

  • RnR Market Research Offers “The Future of Travel and Tourism in Turkey to 2016”Report at US$ 1950 (Single User License). The report got published in Oct 2012 and contains 237Pages.SynopsisThe Future of Travel and Tourism in Turkey to 2016 report provides market analysis, information andinsights, including:Historic and forecast tourist volumes covering the entire Turkish travel and tourism industryDetailed analysis of tourist spending patterns in TurkeyThe total, direct and indirect tourism output generated by each sector within the Turkish travel and tourismindustryEmployment and salary trends for various sectors in the Turkish travel and tourism industry, such asaccommodation, sightseeing and entertainment, foodservice, transportation, retail, travel intermediaries andothersDetailed market classification across each sector with analysis using similar metricsDetailed analysis of the airline, hotel, car rental and travel intermediaries industriesSummaryTurkey is the sixth-most attractive tourist destination in the world in terms of tourist volume. As the cradle ofan ancient civilization, Turkey has been a long-standing popular destination for tourists with historicalinterests. Due to sustained growth in the country’s economy, there has been a surge in international anddomestic tourist activity. The tourism sector has become an important driver for Turkey’s economicdevelopment, comprising 10.9% of the country’s GDP and 9.2% of its total employment rate in 2011. AfterBrazil, Russia, India and China, Turkey is considered a promising emerging economy, alongside Colombia,Indonesia, Vietnam, Egypt and South Africa.Get your copy of this report @ http://www.rnrmarketresearch.com/the-future-of-travel-and-tourism-in-turkey-to-2016-market-report.htmlScopeThis report provides an extensive analysis related to tourism demands and flows in Turkey:It details historic values for Turkey’s tourism industry for 2007-2011, along with forecast figures for 2012-2016It provides comprehensive analysis of travel and tourism demand factors with values for both the 2007-2011review period and the 2012-2016 forecast periodThe report makes a detailed analysis and projection of domestic, inbound and outbound tourist flows inTurkeyIt provides employment and salary trends for various categories of the travel and tourism industryIt provides comprehensive analysis of the airline, hotel, car rental and travel intermediaries industries with
  • values for both the 2007-2011 review period and the 2012-2016 forecast periodReasons To BuyTake strategic business decisions using historic and forecast market data related to Turkey’s travel andtourism industryUnderstand the demand-side dynamics within Turkey’s travel and tourism industry, along with key markettrends and growth opportunitiesIdentify the spending patterns of domestic, inbound and outbound tourists by individual categoriesAnalyze key employment and compensation data related to the travel and tourism industry in TurkeyUnderstand the market size of other tourism sub-sectors such as airlines, hotels, car rental and travelintermediariesKey HighlightsTurkey is the sixth-most attractive tourist destination in the world in terms of tourist volume.The tourism sector has become an important driver for Turkey’s economic development, comprising 10.9%of the country’s GDP and 9.2% of its total employment rate in 2011.Although domestic tourism is a small part of Turkey’s overall tourism sector, it makes a significantcontribution to its revenues. The rapid growth in the country’s GDP and disposable income levels hassupported a rise in domestic tourist volumes.Turkey has a strong historical reputation as a popular health destination due to its natural mineral springresorts and advanced medical facilities. European tourists in particular have traditionally been visitors to thecountry’s numerous geothermal mineral water spas during the winter months. Capitalizing on this, theTurkish Ministry of Culture and Tourism has marketed the country as a health and wellness destination. During the review period, Turkish Airlines emerged as the fourth-largest air passenger carrier in Europe. Itsmarket leadership was cemented after it agreed official sponsorship deals with European football teams,establishing Istanbul as a major transit hub for travelers from Europe to the Middle East. Furthermore,Turkey is a hub for aircraft maintenance, repair and overhaul, due to its geographic position and costadvantages.The car rental market in Turkey is growing on the back of increasing economic activity, improvement inconventional tourism and developments in civil aviation. There were 138,422 available cars in the car rentalmarket in Turkey in 2011, compared to 128,000 cars in 2010. Political revolution affected the Middle East during the review period, particularly in Turkey’s neighboringcountries, and many European tour operators were forced to divert package tourists to Turkey and Greece.The largest boost for tour operators however, has come from cruise ship arrivals at Turkish coastal resorts.Table of Contents1 EXECUTIVE SUMMARY2 INTRODUCTION2.1 What is this Report About?2.2 Definitions2.3 Methodology3 Travel and Tourism in Turkey3.1 Key Trends and Issues3.1.1 Key trends3.1.2 Barriers to tourism3.1.3 Tourist attractions3.2 Tourism SWOT3.2.1 Overview of the Turkish tourism category
  • 3.2.2 Strengths3.2.3 Weaknesses3.2.4 Opportunities3.2.5 Threats3.3 Tourism demand factors3.3.1 Typical holiday entitlement of employees per annum by type3.3.2 Total population by age3.3.3 Male population by age3.3.4 Female population by age3.3.5 Number of households3.3.6 Mean household income3.4 Tourism Category Indicators3.4.1 Number of trips by season3.4.2 Number of trips by residents3.4.3 Average length of tourism trips3.4.4 Average national tourism expenditure per day of trip3.4.5 Percentage of total resident income spent on tourism3.4.6 Total national tourism expenditure by tourist destination3.4.7 Total national tourism expenditure by category4 Domestic Tourism in Turkey4.1 Key Trends and Issues4.1.1 Key trends4.1.2 Barriers to domestic tourism4.1.3 Tourist attractions4.2 Domestic Tourism Flows4.2.1 Number of trips, by purpose of visit4.2.2 Number of overnight stays for domestic trips4.3 Domestic Tourism Expenditure4.3.1 Total domestic tourist expenditure4.3.2 Domestic tourist expenditure on accommodation4.3.3 Domestic tourist expenditure on entertainment and sightseeing4.3.4 Domestic tourist expenditure on foodservice4.3.5 Domestic tourist expenditure on retail4.3.6 Domestic tourist expenditure on transportation4.3.7 Domestic tourist expenditure on travel intermediation4.3.8 Domestic tourist expenditure on other categories4.3.9 Average expenditure per domestic tourist by category4.4 Domestic Tourism Forecast5 Inbound Tourism to Turkey5.1 Key Trends and Issues5.1.1 Key trends5.1.2 Barriers to inbound tourism5.1.3 Tourist attractions5.2 Inbound Tourism Flows5.2.1 International arrivals by region of origin - Africa5.2.2 International arrivals by region of origin - Asia-Pacific5.2.3 International arrivals by region of origin - Europe5.2.4 International arrivals by region of origin - Middle East5.2.5 International arrivals by region of origin - North America5.2.6 International arrivals by region of origin - South and Central America5.2.7 International arrivals by purpose of visit5.3 Inbound tourism Expenditure
  • 5.3.1 Total expenditure of inbound tourists5.3.2 Inbound tourist on accommodation expenditure5.3.3 Inbound tourist expenditure on entertainment and sightseeing5.3.4 Inbound tourist expenditure on foodservice5.3.5 Inbound tourist expenditure on retail5.3.6 Inbound tourist expenditure on transportation5.3.7 Inbound tourist expenditure on travel intermediation5.3.8 Inbound tourist expenditure on other categories5.3.9 Average international tourist expenditure by category5.4 Inbound Tourism Forecast6 Outbound Tourism from Turkey6.1 Key Trends and Issues6.1.1 Key trends6.1.2 Barriers to tourism6.1.3 Tourist attractions6.2 Outbound tourism Flows6.2.1 International departures to Africa6.2.2 International departures to Asia Pacific6.2.3 International departures to Europe6.2.4 International departures to the Middle East6.2.5 International departures to North America6.2.6 International departures to South and Central America6.2.7 International departures by purpose of visit6.2.8 Number of overnight stays on international trips6.3 Outbound Tourism Expenditure6.3.1 Total spending of outbound tourists6.3.2 Spending pattern of outbound tourists on accommodation6.3.3 Spending pattern of outbound tourists on entertainment and sightseeing6.3.4 Spending pattern of outbound tourists on foodservice6.3.5 Spending pattern of outbound tourists on retail6.3.6 Spending pattern of outbound tourists on transportation6.3.7 Spending pattern of outbound tourists on travel intermediation6.3.8 Spending pattern of outbound tourists on other categories6.3.9 Average overseas expenditure per resident by category6.4 Outbound Tourism Forecast7 Tourism Economics in Turkey7.1 Five-Year Review7.1.1 Value of tourism7.1.2 Output by category7.1.3 Tourism balance of payments7.1.4 Growth drivers7.2 Tourism Output7.2.1 Total tourism output, by category7.2.2 Direct tourism output, by category7.2.3 Indirect tourism output, by category7.3 Tourism Employment7.3.1 Total tourism employment, by category7.3.2 Total tourism employment as a percentage of total employment7.3.3 Direct tourism employment, by category7.3.4 Direct tourism employment as a percentage of total employment7.3.5 Indirect tourism employment, by category7.3.6 Indirect tourism employment as a percentage of total employment
  • 7.4 Tourism Output Per Employee7.4.1 Total tourism output generated per employee, by category7.4.2 Direct tourism output generated per employee, by category7.4.3 Indirect tourism output generated per employee, by category7.5 Tourism Employee Compensation7.5.1 Average salary by category7.5.2 Total gross income generated by total tourism employment by category7.6 Five-Year Forecast7.6.1 Value of tourism7.6.2 Output by category7.6.3 Tourism balance of payments7.6.4 Growth drivers8 Airlines in Turkey8.1 Key Trends and Issues8.1.1 Key trends8.1.2 Market size and forecast8.1.3 Growth drivers8.2 Key Performance Indicators8.2.1 Seats available8.2.2 Seats sold by passenger type - business travel8.2.3 Seats sold by passenger type - leisure travel8.2.4 Load factor by carrier type8.2.5 Passenger kilometers available by carrier type8.2.6 Revenue-generating passenger kilometers by carrier type8.2.7 Revenue per passenger by carrier type8.2.8 Total revenue by carrier type8.3 Competitive Landscape8.3.1 Leading players8.3.2 Key routes8.3.3 Competitive strategy8.4 Company Profile: Turkish Airlines8.5 Company Profile: Onur Air8.6 Company Profile: Pegasus Airlines Inc.8.7 Company Profile: Gunes Ekspress Havac?l?k A.S.8.8 Company Profile: AnadoluJet9 Hotels in Turkey9.1 Key Trends and Issues9.1.1 Key trends9.1.2 Market size and forecast9.1.3 Key locations9.1.4 Growth drivers9.2 Key Performance Indicators9.2.1 Establishments by hotel type9.2.2 Available rooms by hotel type9.2.3 Room occupancy rate by hotel type9.2.4 Room nights available by hotel type9.2.5 Rooms nights occupied by hotel type9.2.6 Average revenue per available room by hotel type9.2.7 Revenue per occupied room by hotel type9.2.8 Total revenue per available room by hotel type9.2.9 Total revenue by hotel and customer type9.2.10 Guests by hotel and customer type
  • 9.3 Competitive Landscape9.3.1 Leading competitors9.3.2 Brand presence in key locations9.3.3 Competitive strategy9.4 Company Profile: IHG Turkey9.5 Company Profile: Dedeman Hotels & Resorts International9.6 Company Profile: Anemon Hotels9.7 Company Profile: Hilton Istanbul Hotel9.8 Company Profile: Best Western International Turkey10 Car Rental in Turkey10.1 Key Trends and Issues10.1.1 Key trends10.1.2 Market size and forecast10.1.3 Key locations10.1.4 Growth drivers10.2 Key Performance Indicators10.2.1 Market value by customer type and rental location10.2.2 Fleet size10.2.3 Rental occasions10.2.4 Rental days10.2.5 Average rental length10.2.6 Utilization rate10.2.7 Average revenue per day10.3 Competitive Landscape10.3.1 Leading competitors10.3.2 Brand presence in key locations10.3.3 Competitive strategy10.4 Company Profile: Avis Rent a Car Turkey10.5 Company Profile: Decar10.6 Company Profile: Car Rent Istanbul10.7 Company Profile: Proper Car Rental10.8 Company Profile: Europcar Turkey Car Rental11 Travel Intermediaries in Turkey11.1 Key Trends and Issues11.1.1 Key Trends11.1.2 Market size and forecast11.1.3 Online v in-store11.1.4 Growth Drivers11.2 Key Performance Indicators11.2.1 Market value by product type11.2.2 Online revenues, by type of intermediary or provider11.2.3 Online revenues, by type of tourist11.2.4 In-store revenues, by type of intermediary11.2.5 In-store-revenues, by type of tourist11.2.6 Travel agent revenues from domestic tourism, by sales channel11.2.7 Travel agent revenues from international tourism, by sales channel11.2.8 Tour operator revenues from domestic tourism, by sales channel11.2.9 Tour operator revenues from international tourism, by sales channel11.2.10 Other intermediaries revenues from domestic tourism, by sales channel11.2.11 Other intermediaries revenues from international tourism, by sales channel11.3 Competitive Landscape11.3.1 Leading competitors
  • 11.3.2 Competitive strategy11.4 Company Profile: TUI Turkey11.5 Company Profile: Thomas Cook Turkey11.6 Company Profile: Budget Tours Turkey11.7 Company Profile: Holiday Mate11.8 Company Profile: Mercan Tourism12 Appendix12.1 Methodology12.2 Contact Us12.3 About Timetric12.4 DisclaimerFor more details contact Mr. Priyank Tiwari: sales@rnrmarketresearch.com / +18883915441Website: http://www.rnrmarketresearch.com/