1. TARGET AUDIENCE Women between 18-44 years old Why?
2. KEY PERFORMANCE INDICATORS  Increase in customer engagement by 10%  In turn… increasing customer excitement  Measure participation in “My Vera Story” conte
3. MY STORY Create a connection between our brand and the individual Customers tell their “Vera Story” Give life to product Life… but who is this?
4. “WE WROTE OUR STORY, NOW TELL USYOURS!” Pinterest Contest #MyVeraStory Pin a story of an experience that included your Vera product Best story wins a Vera product Life & not a model! Maybe your next door neighbor!
5. #MYUNIQUE STORY Instagram Contest #MyUniqueVeraStory Post one picture using hashtag Unique picture using Vera Product wins a Vera Product
6. WHY PINTEREST & INSTAGRAM? Women Pinterest users  25% are 24-34 years old  30% are 35-44 years old Women Instagram users  27% are 18-29 years old
7. BUDGET Google Adwords Continuous posts on Pinterest & Instagram Post “My Vera Story” Contest on website & Facebook 45 hours total x $250 = $11,250  Google Adwords = 5 hours  Continuous posts on Pinterest & Instagram = 24 hours  Monitoring contest posts by customers = 12 hours  Posting on website and Facebook = 4 hours
8. SUM IT ALL UP Target market are main users of social media sites being used Tying the connection between the Vera brand and the individual Engagement Excitement MY STORY