Truth, Lies & APIs
Ross Garrett, Director Product Marketing
Ross.Garrett@ca.com | @gssor
CA Layer 7
May 19th, 2014
2 © 2014 CA. ALL RIGHTS RESERVED.
TRUTH :
Today, Every Company
is a Software Company.
Are You?
In 2014, CEOs must focus on...
3 © 2014 CA. ALL RIGHTS RESERVED.
Banking is changing…
Operation Tap Tap Swipe.
The RBS Mobile Banking App
4 © 2014 CA. ALL RIGHTS RESERVED.
Retail is changing…
5 © 2014 CA. ALL RIGHTS RESERVED.
Cars are changing…
6 © 2014 CA. ALL RIGHTS RESERVED.
Even our homes are changing…
7 © 2014 CA. ALL RIGHTS RESERVED.
Did you notice a common theme here?
8 © 2014 CA. ALL RIGHTS RESERVED.
TRUTH : Mobile is driving new product
innovation in all industries
9 © 2014 CA. ALL RIGHTS RESERVED.
“By 2015 mobile app development projects
will outnumber native PC projects by a ratio
of...
10 © 2014 CA. ALL RIGHTS RESERVED.
Mobile Adoption is Only Accelerating…
Apple App Store:
44B downloads
by 2016
App Prolif...
11 © 2014 CA. ALL RIGHTS RESERVED.
... It’s An App, App, App World
Average apps
per device
41
Business apps deployed
per d...
12 © 2014 CA. ALL RIGHTS RESERVED.
LIE : Organizations are building for “Mobile
First”
13 © 2014 CA. ALL RIGHTS RESERVED.
Mobile is primarily an integration problem!
14 © 2014 CA. ALL RIGHTS RESERVED.
Some home truths from our large
enterprise customers
15 © 2014 CA. ALL RIGHTS RESERVED.
16 © 2014 CA. ALL RIGHTS RESERVED.
A Lack of Agility
 Many devices and many platforms, mean prioritization is
required – ...
17 © 2014 CA. ALL RIGHTS RESERVED.
High Cost of Development
18 © 2014 CA. ALL RIGHTS RESERVED.
High Cost of Development
 Mobile development requires specialist expertise
 Businesse...
19 © 2014 CA. ALL RIGHTS RESERVED.
Fear of Further Investment
20 © 2014 CA. ALL RIGHTS RESERVED.
Fear of Further Investment
 Many organizations invested in expensive SOA programs
 Mo...
21 © 2014 CA. ALL RIGHTS RESERVED.
Bridging the divide of App Dev vs. Security
Security/IT Administrator
- Control access ...
22 © 2014 CA. ALL RIGHTS RESERVED.
Summary & Questions!
 Backend APIs and effective API design are critical to mobile
app...
23 © 2014 CA. ALL RIGHTS RESERVED.
Come see
Layer 7’s API
Defender at
the evening
reception –
Booth #PL4
Director of Product Marketing – CA Layer 7
Ross.Garrett@ca.com
@gssor | @layer7
Ross Garrett
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Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ Gartner AADI

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APIs create incredible business opportunities. But how do you recognize the real value among all the hype? This session will take a frank look at the good and bad decisions that are being made by organisations seeking to harness the power of APIs

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  • Some research suggests tablet becomes the primary computing device within 3-4 yrs.

    More than 3 quarters of global enterprises offer a BYOD program

    And app downloads are still growing massively each year as the number of devices we own keeps rising.
  • Agility
  • Cost
  • Fear of Investment
  • Truth, Lies & APIs - Ross Garrett, Director Product Marketing, CA Layer 7 @ Gartner AADI

    1. 1. Truth, Lies & APIs Ross Garrett, Director Product Marketing Ross.Garrett@ca.com | @gssor CA Layer 7 May 19th, 2014
    2. 2. 2 © 2014 CA. ALL RIGHTS RESERVED. TRUTH : Today, Every Company is a Software Company. Are You? In 2014, CEOs must focus on leading their organizations to think like and become more like “tech” companies, because within a few years, digital business capabilities will dominate every industry. Urgent action is needed because first-mover advantage is common in digital business, and fast followers must be very fast. Gartner; “CEOResolutionsfor 2014—TimetoAct onDigital Business”; Mark Raskino; March 5,2014
    3. 3. 3 © 2014 CA. ALL RIGHTS RESERVED. Banking is changing… Operation Tap Tap Swipe. The RBS Mobile Banking App
    4. 4. 4 © 2014 CA. ALL RIGHTS RESERVED. Retail is changing…
    5. 5. 5 © 2014 CA. ALL RIGHTS RESERVED. Cars are changing…
    6. 6. 6 © 2014 CA. ALL RIGHTS RESERVED. Even our homes are changing…
    7. 7. 7 © 2014 CA. ALL RIGHTS RESERVED. Did you notice a common theme here?
    8. 8. 8 © 2014 CA. ALL RIGHTS RESERVED. TRUTH : Mobile is driving new product innovation in all industries
    9. 9. 9 © 2014 CA. ALL RIGHTS RESERVED. “By 2015 mobile app development projects will outnumber native PC projects by a ratio of 4-to-1.”
    10. 10. 10 © 2014 CA. ALL RIGHTS RESERVED. Mobile Adoption is Only Accelerating… Apple App Store: 44B downloads by 2016 App Proliferation > 75% of enterprises support personally- owned mobile devices Bring Your Own Device Tablets will be the primary computing device by 2017 Rapid Adoption
    11. 11. 11 © 2014 CA. ALL RIGHTS RESERVED. ... It’s An App, App, App World Average apps per device 41 Business apps deployed per device by 2015 25 ?? Mobile app downloads by 2016 44B Apps Are A Bigger Challenge Than Devices
    12. 12. 12 © 2014 CA. ALL RIGHTS RESERVED. LIE : Organizations are building for “Mobile First”
    13. 13. 13 © 2014 CA. ALL RIGHTS RESERVED. Mobile is primarily an integration problem!
    14. 14. 14 © 2014 CA. ALL RIGHTS RESERVED. Some home truths from our large enterprise customers
    15. 15. 15 © 2014 CA. ALL RIGHTS RESERVED.
    16. 16. 16 © 2014 CA. ALL RIGHTS RESERVED. A Lack of Agility  Many devices and many platforms, mean prioritization is required – yet ALL customers/users must be reached  The marketplace rewards innovation and agility  How can IT teams support an agile business as well as a fragmented user base?
    17. 17. 17 © 2014 CA. ALL RIGHTS RESERVED. High Cost of Development
    18. 18. 18 © 2014 CA. ALL RIGHTS RESERVED. High Cost of Development  Mobile development requires specialist expertise  Businesses are turning to external teams for help  Third party developers struggle to build apps upon proprietary internal systems
    19. 19. 19 © 2014 CA. ALL RIGHTS RESERVED. Fear of Further Investment
    20. 20. 20 © 2014 CA. ALL RIGHTS RESERVED. Fear of Further Investment  Many organizations invested in expensive SOA programs  Mobile developers detest SOAP based integration!  Businesses don’t want to waste money on yet another vendor fuelled technology wave
    21. 21. 21 © 2014 CA. ALL RIGHTS RESERVED. Bridging the divide of App Dev vs. Security Security/IT Administrator - Control access to assets - Focusing on restricting access - Don’t understand app dev requirements App Development & UX - Get to market quickly - Measured on number of downloads - Security is something that obstructs UX - Improve user app experience - Don’t have time for evolving security standards
    22. 22. 22 © 2014 CA. ALL RIGHTS RESERVED. Summary & Questions!  Backend APIs and effective API design are critical to mobile app development  API Management offers essential tools to address mobile enablement and access  Web APIs are a developer focused iteration on SOA, not an expensive replacement  Make API & App Security a feature, not an after thought
    23. 23. 23 © 2014 CA. ALL RIGHTS RESERVED. Come see Layer 7’s API Defender at the evening reception – Booth #PL4
    24. 24. Director of Product Marketing – CA Layer 7 Ross.Garrett@ca.com @gssor | @layer7 Ross Garrett
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