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The Connected Car: An IoT Use Case

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Leverage APIs and IoT to deliver added value to automotive customers and partners …

Leverage APIs and IoT to deliver added value to automotive customers and partners


Among all the hype about the Internet of Things (IoT), it can sometimes be hard to see the business value of connected devices. The example of “connected car” technology provides several existing use cases that demonstrate the real-world value IoT can deliver. In this eBook, we review five key use cases and explain how automotive enterprises can realize the opportunities these use cases present:

Web and mobile marketing
Remote auto companion apps
In-car infotainment apps
Automotive commerce
Fleet management and maintenance
APIs make all these use cases possible by exposing application functionality and data in developer-friendly formats, accelerating the development of apps that connect vehicles, mobile devices and online identities. Exposing enterprise systems in this way creates a range of new security and management challenges, which can be addressed by deploying a full-featured API Management solution.

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  • 1. The Connected Car: An IoT Use Case The connected car market is forecasted to reach $98.42 billion by 2018 ["Connected Car Market (2013-2018)", www.marketsandmarkets.com]
  • 2. What Can the Internet of Things do for You? Right now, there’s a lot of hype about the Internet of Things (IoT). Everyone seems to think it’s going to be a hugely disruptive force. But what is IoT and what does it mean for your business?
  • 3. IoT Driving the Connected Car The Internet of Things refers to a vast global network of connected devices – from cell phones, to utilities meters, to domestic appliances and beyond. The connected car currently provides the best real-world illustration of how IoT works and how businesses can benefit from it.
  • 4. Using Connectivity to Grow Sales & Loyalty IoT-style connectivity is making it possible for automotive manufactures to offer a range of features that deliver a better post-purchase customer experience. The features outlined in the following slide provide examples of how connectivity is helping car companies to both attract and retain customers.
  • 5. Connected Car Features Remote auto-companion apps Remotely access in-car functionality In-car infotainment apps Add dynamic apps to the entertainment system Automotive ecommerce Buy insurance and other services, directly from the car Fleet management systems Integrate logistics apps into commercial vehicles to optimize efficiency
  • 6. APIs Fueling the Connected Car All these connected car features require vehicles to be connected to and integrated with a range of remote applications and databases. Application programming interfaces (APIs) make it possible for auto manufacturers and logistics operations to securely open these systems to connected cars.
  • 7. Learn More For more insight into the connected car market, the disruptive impact of IoT across industry sectors and the role of secure APIs in enabling all of this, read the eBook APIs Fueling the Connected Car Opportunity Download the eBook