Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, Layer 7 @ APIDays Berlin

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If you build it will they come? Lots of advice exists around building APIs but precious little around how to align business and API. This talk briefly introduces lean business planning approaches and demonstrates the use of the Business Model Canvas to align Business Objective and API Program.

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Lean API Strategy - Holger Reinhardt, Snr Principal Business Unit Strategy, Layer 7 @ APIDays Berlin

  1. 1. Lean API Strategy @ APIDays Berlin 2014 Holger Reinhardt @hlgr360 holger.reinhardt@ca.com
  2. 2. • Informaton • Product • Service Business Asset • API • SLA • EULA API Provider • Building App Developer • Using API Application • Using App End-User The API Value Chain
  3. 3. Establish a clear Business Objective
  4. 4. Have a Vision Statement for your API
  5. 5. Corporate vision and API vision need to align
  6. 6. How do you measure Success ?
  7. 7. Questions to ask What is the ideal end-state and objective? What are the important things to do day-to-day to get there? What are the three key metrics that measure success? What are the important things to do day-to-day to continue to meet the objectives?
  8. 8. http://www.businessmodelgeneration.com/canvas The Single-Page Business Model Canvas
  9. 9. http://www.businessmodelgeneration.com/canvas Cost Revenue
  10. 10. http://www.businessmodelgeneration.com/canvas Improve Innovate
  11. 11. http://www.businessmodelgeneration.com/canvas Private API Public API
  12. 12. Business Model API as embedded Business Strategy API Business

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