Intelligent APIs for Big Data and
Internet of Things

Holger Reinhardt (Business Strategy)
Matt McLarty (VP Client Solutio...
The Data Age

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© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved. No unauthorized copying or ...
How do we go from here…

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© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved. No unauthorized ...
…to here…

http://www.topmastersinhealthcare.com/hospital-room/future-hospital.jpg
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© 2013 CA. All rights reserved.

...
…without ending up here?

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© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved. No unauthorized...
IoT Value Statement

Data = Value
IoT = More Data
IoT= More Value
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7

© 2013 CA. All rights reserved.

Copyright © 2013 ...
More data = more value?

“Our revenue increases 3% for
every 100 terabytes of data that
we collect.”
-No One Ever

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©...
A New Definition for “Big Data”

Big Data
Fast Data
Open Data
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© 2013 CA. All rights reserved.

Copyright © 2013 CA. ...
IoT and Big-Fast-Open Data

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© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved. No unauthor...
IoT Data Risk Areas

Confidentiality
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Integrity
© 2013 CA. All rights reserved.

Availability

Copyright © 2013 CA....
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© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution...
Big Data Powers Today’s Enterprise

Supply Chain

Advertising

Social Engagement

Targeted Offers

Business Intelligence

...
But Big Data Needs Lots of Little Data to Be Useful

Commerce

Cloud

Transaction Data

Performance

Social Feeds

Locatio...
Big Data Doesn’t Start Off As Big

Needs Way of Acquiring Data from Multiple Internal & External Sources

15

15

© 2013 C...
It’s Not Always Scrubbed & Cleaned

Need Ways of Validating, De-duping and Sanitizing

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16

© 2013 CA. All rights reser...
…or in the Right Shape for Distribution/Monetization

Needs to be shaped to fit the right consumer device & app

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©...
APIs Are The Way To Bridge Any Data Source & Destination
Data Consumers

Identity

Security

Data Store

Application

Clou...
APIs Enable Data Flow & Lifecycle

APIs

APIs
APIs

API
APIs
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APIs
© 2013 CA. All rights reserved.

Copyright © 201...
But An API Delivery & Management Platform Is
Essential to Control & Regulate
Transformation

Routing

Traffic Control

Com...
Simplifies Big Data Lifecycle
Governance

Integration

Security

Adapt

Availability

Aggregate

SLA
Transform
Optimizatio...
Can Regulate Access & Enforce Contracts

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22

© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved...
And Bridge Data Management with IT Management

API Management operationalizes IM

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© 2013 CA. All rights reserved.
...
But Challenges Exist: Not All APIs Are The Same

Data APIs Are Not Identical to Application APIs

24

24

© 2013 CA. All r...
Does The Data Even Belong to You?

challenges if you try to monetize customer or supplier data without rights

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25

© 2...
How To Make Sure it Remains Your Data

if you share data how can you make sure it is not copied or resold

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26

© 2013 ...
Core Value of APIs
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27

© 2013 CA. All rights reserved.

Copyright © 2013 CA. All rights reserved. No unauthorized copy...
Data-as-a-Service using Layer 7 Data Lens
Management Portal

Internal Use
Data
Direct Partner /
Customer

Heterogenous and...
Big Data, Fast Data, Open Data, Secure Data with Layer 7

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29

© 2013 CA. All rights reserved.

Copyright © 2013 CA. Al...
Thank You!

Questions?
Join Our Upcoming IoT Tech Talk

Designing APIs for the Internet of Things
October 31, 9am PDT
Sign up for updates at:
htt...
Intelligent APIs for Big Data & IoT  Create customized data views for mobile, analytics and IoT use cases
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Intelligent APIs for Big Data & IoT Create customized data views for mobile, analytics and IoT use cases

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Enterprises are increasingly concerned with the opportunities presented by Big Data and the Internet of Things (IoT). To realize these opportunities, they will need ways to extract usable insight from huge data sets spread across applications, databases, Big Data repositories, in-memory caches and external clouds.

The amount of data available to any given enterprise is growing fast and IoT is projected to increase it by an order of magnitude. Clearly, providing internal users, external partners and mobile apps with meaningful views of significant information from this sea of data is a complex process. This webinar with Holger Reinhardt and Matt McLarty of the Layer 7 API Academy will explore API-driven ways to simplify the process.

Learn how to
Understand the difference between service APIs and data APIs
Realize the value of data-driven architectures and data-as-a-service (DaaS)
Use data APIs to open a secure entry point into a complex collection of data sources
Create customized data views for specific authorized users
Leverage API-driven data access to monetize a range of use cases

Published in: Technology

Intelligent APIs for Big Data & IoT Create customized data views for mobile, analytics and IoT use cases

  1. 1. Intelligent APIs for Big Data and Internet of Things Holger Reinhardt (Business Strategy) Matt McLarty (VP Client Solutions) © 2013 CA. All rights reserved. © 2013 CA. All rights reserved.
  2. 2. Housekeeping Holger Reinhardt Matt McLarty hreinhardt@layer7.com mmclarty@layer7.com CA Layer 7 CA Layer 7 Chat questions into the sidebar or use hashtag: #L7webinar layer7.com & ca.com layer7.com/blogs @layer7 Layer 7 2 2 2 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted Copyright © 2013 CA. All rights reserved.
  3. 3. The Data Age 3 3 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  4. 4. How do we go from here… 4 4 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  5. 5. …to here… http://www.topmastersinhealthcare.com/hospital-room/future-hospital.jpg 5 5 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  6. 6. …without ending up here? 6 6 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  7. 7. IoT Value Statement Data = Value IoT = More Data IoT= More Value 7 7 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  8. 8. More data = more value? “Our revenue increases 3% for every 100 terabytes of data that we collect.” -No One Ever 8 8 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  9. 9. A New Definition for “Big Data” Big Data Fast Data Open Data 9 9 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  10. 10. IoT and Big-Fast-Open Data 10 10 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  11. 11. IoT Data Risk Areas Confidentiality 11 11 Integrity © 2013 CA. All rights reserved. Availability Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  12. 12. 12 12 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  13. 13. Big Data Powers Today’s Enterprise Supply Chain Advertising Social Engagement Targeted Offers Business Intelligence Mobile Apps 13 13 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  14. 14. But Big Data Needs Lots of Little Data to Be Useful Commerce Cloud Transaction Data Performance Social Feeds Location 14 14 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  15. 15. Big Data Doesn’t Start Off As Big Needs Way of Acquiring Data from Multiple Internal & External Sources 15 15 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  16. 16. It’s Not Always Scrubbed & Cleaned Need Ways of Validating, De-duping and Sanitizing 16 16 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  17. 17. …or in the Right Shape for Distribution/Monetization Needs to be shaped to fit the right consumer device & app 17 17 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  18. 18. APIs Are The Way To Bridge Any Data Source & Destination Data Consumers Identity Security Data Store Application Cloud Data Sources 18 18 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted Network
  19. 19. APIs Enable Data Flow & Lifecycle APIs APIs APIs API APIs 19 19 APIs © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  20. 20. But An API Delivery & Management Platform Is Essential to Control & Regulate Transformation Routing Traffic Control Composition Throttling Prioritization Caching Security Integrate, Validate, Transform Health Tracking Workflow Performance Patch Management Policy Migration Version & Lifecycle 20 20 Global Staging Authentication Token Service Entitlements API Keys OAuth 1.x OAuth 2.0 Single Sign On OpenIDConnect Federate & Secure Config Migration Reporting Developer Enrollment Quotas Plans API Explorer Rankings Developer Enable © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted Analytics API Docs Forums
  21. 21. Simplifies Big Data Lifecycle Governance Integration Security Adapt Availability Aggregate SLA Transform Optimization Validate Sharing Developers 21 21 Apps Services © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted Monetization
  22. 22. Can Regulate Access & Enforce Contracts 22 22 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  23. 23. And Bridge Data Management with IT Management API Management operationalizes IM 23 23 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  24. 24. But Challenges Exist: Not All APIs Are The Same Data APIs Are Not Identical to Application APIs 24 24 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  25. 25. Does The Data Even Belong to You? challenges if you try to monetize customer or supplier data without rights 25 25 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  26. 26. How To Make Sure it Remains Your Data if you share data how can you make sure it is not copied or resold 26 26 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  27. 27. Core Value of APIs 27 27 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  28. 28. Data-as-a-Service using Layer 7 Data Lens Management Portal Internal Use Data Direct Partner / Customer Heterogenous and Distributed data storage (RDS, NoSQL, Hadoop, etc) Provider Defined Data Lens Service Provider 28 28 Customer Defined Data Lenses Data API Management © 2013 CA. All rights reserved. Data Marketplace Customer Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted Customer via Marketplace 3rd Parties
  29. 29. Big Data, Fast Data, Open Data, Secure Data with Layer 7 29 29 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted
  30. 30. Thank You! Questions?
  31. 31. Join Our Upcoming IoT Tech Talk Designing APIs for the Internet of Things October 31, 9am PDT Sign up for updates at: http://api.co/L7live 31 31 © 2013 CA. All rights reserved. Copyright © 2013 CA. All rights reserved. No unauthorized copying or distribution permitted

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