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Implementing an
API Management Platform
Keith Junius
Solutions Architect
21 July 2014
Overview
2
• About Veda
• Design considerations for API management platforms
• Technical and business challenges faced acr...
About Veda
About Veda
The intelligence provided by Veda helps customer make
decisions on credit risk, verify identity and employee
ba...
Veda’s Business
Enabling customers to improve their decision making
5
Proprietary data assets
Products and
delivery channe...
Over 40 years of history
6
1960 1970 1980 1990 2000 2010 2020
1967
Begins operations as
the Credit Reference
Association o...
Over 40 years of IT development
7
1960 1970 1980 1990 2000 2010 2020
1967
Begins operations as
the Credit Reference
Associ...
Design Considerations
API Management Platform
Architectural Design Considerations
9
Basic VedaConnect Use Case
10
Mainframe
API
Gateway
Request
Transform
Response
Transform
Client
XML
XML Text
Text
API Management Platform is more than a box
11
• Networks
• Firewalls
• Load balancers
• Monitoring systems
• Servers
• Sto...
Challenges
Legacy B2Bay Gateway
IBM AS/400
13
• In-house proprietary code
• Written in RPG + Java
• Developed & Maintained in NZ
• Mo...
Geography can be architecturally significant
14
XML
Text
XML
Text
To validate, or not to validate
15
Level of Message Validation0% 100%
Soft Skills
Soft skills
17
• Selling the vision – to everyone, repeatedly
• Passion – no one will believe in the vision if you don’t
•...
Remember people are part of the platform
18
Skills
19
Either
Ensure your teams already have all the skills required to build and operate
your API management platform
...
Know Conway’s Law
20
Melvin E. Conway (April 1968)
Organizations which design systems … are constrained to produce designs...
Lessons Learned
Key learnings
22
• Choose a vendor who will support you over the long term
• An API Management Platform has many touch poi...
Don’t assume
23
What the …! This is lemonade!
Where is my culture of amoebic dysentery?
Transaction Monitoring
24
Benefits Realized
Key Benefits Realized
26
• Reduced operational costs
• Increased security
• Increased reliability
• Horizontal scalability...
Melbourne Cup
27
Real-time API configuration management
28
• IDMatrix - real-time Electronic Verification Services through VedaConnect
• On...
Questions
29
Appendix
• Consumer Credit Risk: credit bureau business that provides consumer credit
reports & analytics to assess, monitor and ma...
Inivio provides marketers with a range of services, tools and capabilities that
maximise their marketing effectiveness. He...
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Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Platform

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The VIP networking lunch will feature a presentation by Keith Junius, Solution Architect, from Veda on ‘Implementing an API Management Platform’. Attendees will hear about how Veda has modernized their B2B API platform by deploying SOA Gateways. Join Layer 7 at this lunch to learn about:
• Design considerations for API management platforms
• Technical and business challenges faced across the whole system lifecycle
• The soft skills required to achieve a successful outcome
• Lessons learned during and after the project
• Benefits realized by the new platform

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Transcript of "Gartner AADI Summit Sydney 2014 Implementing the Layer 7 API Management Platform"

  1. 1. Implementing an API Management Platform Keith Junius Solutions Architect 21 July 2014
  2. 2. Overview 2 • About Veda • Design considerations for API management platforms • Technical and business challenges faced across the whole system lifecycle • The soft skills required to achieve a successful outcome • Lessons learned during and after the project • Benefits realized by the new platform
  3. 3. About Veda
  4. 4. About Veda The intelligence provided by Veda helps customer make decisions on credit risk, verify identity and employee background, reduce identity theft and fraud, and undertake digital marketing strategies. 4 Veda is a data analytics company and the leading provider of credit information and analysis in Australia and New Zealand. Veda is built on the largest, most comprehensive and current data source in Australia and New Zealand with information on over 20 million credit active people and 5.7 million commercial entities. From its core credit bureau business established in 1967, Veda has expanded to deliver a suite of credit and other analytical products targeted to specific industry segment needs.
  5. 5. Veda’s Business Enabling customers to improve their decision making 5 Proprietary data assets Products and delivery channels Intellectual property and data management Attractive combination of data assets built up over a 46 year history Data collection and storage Data cleansing Algorithms Matching Customer focus Veda proprietary/exclusive data sources • Credit information on 20 million individuals • 70 million updates on individuals per annum • 46 years of historical data and 5 years of enquiry data • Credit information on over 5.7 million commercial organisations • Inivio consumer insights library • 2.7 million records in tenancy database • Insurance claims database • 5 years worth of defaults from hundreds of businesses Embedded delivery systems and long-term customer relationships Powerful intellectual property/analytics Products and solutions Embedded portals and customer linksPublic data sources • Land titles and property information database • Personal Property Securities Register in Australia • Largest repository and reseller of ASIC information • Comprehensive court judgment default collection >12,500 business customers >470,000 consumer customers Products and solutions Embedded portals and customer links
  6. 6. Over 40 years of history 6 1960 1970 1980 1990 2000 2010 2020 1967 Begins operations as the Credit Reference Association of Australia (CRAA) 2001 Data Advantage merges with Baycorp Holdings to form Baycorp Advantage with dual listings on the ASX and NZX 1998 CRAA demutualises and becomes a wholly owned subsidiary of Data Advantage 2006 May - Baycorp Collection Services sold in May November - Baycorp Advantage becomes Veda Advantage 2007 Becomes a fully privatised company owned by PEP and MLGPE Acquisition of Atlantis Group’s marketing division Acquisition of ABR and NTD from Collection House 2011 Acquisition of Mirus Online 2009 Acquisition of Secure Sentinel 2011 Acquisition of Verify 1999 Acquisition of Equigen 2013 Acquisition of Corporate Scorecard 2013 Veda Group Ltd (ASX:VED) lists on Australian Stock Exchange 2014 Acquisition of Datalicious 2014 Acquisition of ITM
  7. 7. Over 40 years of IT development 7 1960 1970 1980 1990 2000 2010 2020 1967 Begins operations as the Credit Reference Association of Australia (CRAA) 2001 Data Advantage merges with Baycorp Holdings to form Baycorp Advantage with dual listings on the ASX and NZX 1998 CRAA demutualises and becomes a wholly owned subsidiary of Data Advantage 2006 May - Baycorp Collection Services sold in May November - Baycorp Advantage becomes Veda Advantage 2007 Becomes a fully privatised company owned by PEP and MLGPE Acquisition of Atlantis Group’s marketing division Acquisition of ABR and NTD from Collection House 2011 Acquisition of Mirus Online 2009 Acquisition of Secure Sentinel 2011 Acquisition of Verify 1999 Acquisition of Equigen 2013 Acquisition of Corporate Scorecard 2013 Veda Group Ltd (ASX:VED) lists on Australian Stock Exchange 2014 Acquisition of Datalicious 2014 Acquisition of ITM 2008 VedaConnect 2002 B2Bay XML
  8. 8. Design Considerations
  9. 9. API Management Platform Architectural Design Considerations 9
  10. 10. Basic VedaConnect Use Case 10 Mainframe API Gateway Request Transform Response Transform Client XML XML Text Text
  11. 11. API Management Platform is more than a box 11 • Networks • Firewalls • Load balancers • Monitoring systems • Servers • Storage • Applications • Etc. Systems • Customers ― Business Staff ― Technical Staff • Network engineers • Server and storage engineers • Application developers • Testers • Information security officers • Etc. People
  12. 12. Challenges
  13. 13. Legacy B2Bay Gateway IBM AS/400 13 • In-house proprietary code • Written in RPG + Java • Developed & Maintained in NZ • Monolithic single schema API • Slow to change • Expensive hardware platform • Only vertically scalable • Located in core network
  14. 14. Geography can be architecturally significant 14 XML Text XML Text
  15. 15. To validate, or not to validate 15 Level of Message Validation0% 100%
  16. 16. Soft Skills
  17. 17. Soft skills 17 • Selling the vision – to everyone, repeatedly • Passion – no one will believe in the vision if you don’t • Context switching – between many complex facets of the project • Pragmatism – know the battles you need to win, and those you don’t • Negotiation – find the common ground between the parties
  18. 18. Remember people are part of the platform 18
  19. 19. Skills 19 Either Ensure your teams already have all the skills required to build and operate your API management platform Or Plan to acquire the required skills via training, new hires or out-sourcing
  20. 20. Know Conway’s Law 20 Melvin E. Conway (April 1968) Organizations which design systems … are constrained to produce designs which are copies of the communication structures of these organizations. Eric S. Raymond (October 1996) If you have four groups working on a compiler, you'll get a 4-pass compiler James O. Coplien and Neil B. Harrison (July 2004) Make sure the organization is compatible with the product architecture
  21. 21. Lessons Learned
  22. 22. Key learnings 22 • Choose a vendor who will support you over the long term • An API Management Platform has many touch points • Design the platform with people in mind, not just technology • You must sell the vision, continuously • Don’t assume customers are using your API’s the way you intended • Always look for new ways to use the platform to get more value from it
  23. 23. Don’t assume 23 What the …! This is lemonade! Where is my culture of amoebic dysentery?
  24. 24. Transaction Monitoring 24
  25. 25. Benefits Realized
  26. 26. Key Benefits Realized 26 • Reduced operational costs • Increased security • Increased reliability • Horizontal scalability • Improved real-time transactional monitoring • Real-time API configuration management
  27. 27. Melbourne Cup 27
  28. 28. Real-time API configuration management 28 • IDMatrix - real-time Electronic Verification Services through VedaConnect • Online betting agencies use IDMatrix to comply with AML legislation • On Melbourne Cup Day, traffic spikes over an order of magnitude higher than average • During the course of the day, service capacity is reallocated between customers
  29. 29. Questions 29
  30. 30. Appendix
  31. 31. • Consumer Credit Risk: credit bureau business that provides consumer credit reports & analytics to assess, monitor and manage credit risk • Fraud & Identity Solutions: helps validate identities and detect fraud • Decisioning & Scoring: assists customers in making credit decisions based on an applicant’s risk profile. • Collection Services: assists customers to segment and optimise debtors to improve receivables management • Verify: provides an employee verification service for employees • Commercial Credit Risk: provides credit reports, payment behaviour and ongoing credit monitoring for lending purposes and assessing supplier risk. • Commercial & Property Solutions: the access of third party data sources from ASIC, AFSA, PPSR, Court & Property registrars. Business Overview 31 Consumer Risk & Identity Commercial Risk & Information Services
  32. 32. Inivio provides marketers with a range of services, tools and capabilities that maximise their marketing effectiveness. Helping them to target their most valued customers across all their marketing channels, when they are most open to an offer Your Credit & Identity: providing consumers with access to their personal credit information and VedaScore as well as the ability to receive updates to their credit profile when changes are made. Secure Sentinel: Helping consumers protect themselves against identity theft and assisting them in recovering their lost or stolen items. Car History: providing the history of a used car for consumers and car dealers. Highlights if a vehicle has finance owing, is stolen, written off, or has had the odometer rolled back. National Tenancy Database: tenancy verification and identification service Business Overview 32 Business-2- Consumer Marketing Services
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