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Adap%ng 
to 
Digital 
Change: 
Use 
APIs 
to 
Delight 
Customers 
& 
Win 
How 
to 
differen,ate, 
extend 
reach 
and 
establish 
trust 
in 
financial 
services 
David 
Bressler 
– 
VP 
Financial 
Services, 
CA 
Technologies 
Tyson 
WhiEen 
– 
Director 
API 
Management, 
CA 
Technologies
API 
Management 
and 
Security 
© 
2014 
CA. 
All 
rights 
reserved.
Framing 
the 
Discussion 
§ Making 
the 
transi%on 
to 
digital 
§ Opportunity 
with 
loyalty 
programs, 
loans 
and 
insurance 
§ Need 
to 
balance 
security 
with 
UX 
§ Value 
of 
API 
Management 
§ API 
Case 
studies 
§ Takeaways 
3 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Industry 
Observa%ons 
4 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Time 
to 
Change 
the 
Finance 
Game 
DIGITAL 
RECOMMENDATIONS 
NEW 
DISTRIBUTION 
CHANNELS 
5 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
SECURITY 
FOR 
TRUST 
GOOD 
UX 
DRIVES 
ADOPTION
6 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Not 
just 
through 
your 
credit 
card 
website 
anymore 
Pay 
with 
Rewards 
Points 
7 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
You 
Can 
Pay 
With 
Points 
at 
Amazon… 
… Wouldn’t it be great to pay other places too? 
8 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Why 
Would 
the 
Business 
Want 
More 
Places 
to 
Pay? 
ü Loyalty 
points 
are 
a 
balance 
sheet 
item 
ü Major 
element 
of 
customer 
loyalty 
& 
acquisi%on 
ü When 
they’re 
more 
“usable” 
they’re 
more 
valuable 
and 
they’re 
more 
engaging 
for 
the 
customer 
ü One 
can 
imagine 
future 
benefits… 
ü Big 
data 
mining 
of 
customer 
behaviors 
ü Gaming 
the 
point:currency 
exchange 
rate 
based 
on 
behaviors 
9 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
API 
Strategy 
Enables 
Business 
Innova%on 
ü Mobile 
is 
an 
opportunity 
to 
engage 
customer 
at 
the 
point 
of 
the 
customer 
journey 
where 
they 
are 
most 
open 
to 
making 
a 
favorable 
decision 
towards 
the 
brand 
ü Trend: 
Element 
of 
becoming 
a 
plajorm 
and 
unbundling 
capabili%es 
and 
repackaging 
them 
into 
other 
apps 
in 
order 
to 
create 
a 
seamless 
and 
delighjul 
experience 
10 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Employee 
Perks 
or 
Loyalty 
Rewards 
Shopping 
API’s 
enable 
new 
distribu,on 
models 
and 
enhanced 
UX 
11 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Loan 
Origina%on 
Imagine 
an 
Employee 
Loan 
Benefit 
ü Employer 
has 
salary 
& 
employment 
history 
informa%on 
that 
is 
asked 
on 
loan 
applica%ons, 
why 
not 
auto-­‐complete 
loan 
applica%on 
for 
“instant” 
loan 
approval 
(improving 
the 
experience)? 
ü This 
kind 
of 
benefit 
becomes 
more 
accessible 
for 
employees, 
therefore 
beEer 
business 
for 
the 
bank 
ü Integra%on 
creates 
fric%on 
for 
the 
bank’s 
customers 
should 
they 
explore 
other 
providers 
There are tons of opportunities to eliminate friction & complexity 
12 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Opportunity 
to 
Unbundle 
Create 
personalized 
offerings 
ü Unbundling 
Insurance 
ü Insure 
a 
specific 
purchase, 
instead 
of 
buying 
home 
insurance 
ü You 
can 
buy 
flight 
insurance 
today, 
but 
do 
you? 
Why 
not? 
There’s 
an 
opportunity 
to 
unbundle 
trip 
insurance… 
or 
insure 
per 
Uber 
ride 
or, 
in 
emerging 
economies, 
per 
inventory 
run 
ü Unbundling 
Credit 
ü Why 
not 
eliminate 
all 
the 
paperwork 
for 
“zero 
percent 
financing” 
deals; 
rewrap 
the 
business 
model 
for 
online 
shopping? 
Or 
even 
in-­‐ 
store 
with 
iBeacons? 
13 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
BYOD 
is 
really 
BYO 
Expecta%on 
§ Mobile 
Apps 
deliver 
technology 
in 
bite-­‐sized 
experiences 
§ Technology 
has 
become 
the 
product 
§ APIs 
are 
the 
flip 
side 
of 
mobile 
apps; 
APIs 
intermediate 
the 
big 
conglomerate 
that 
is 
a 
company’s 
digital 
assets 
and 
the 
delighjul 
user 
experience 
that 
is 
the 
app 
14 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Enhanced 
Compliance 
Efficiency 
Gains 
Squeeze 
Cash 
Out 
of 
Systems 
Uber manages risk 
using technology 
15 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
Traditional insurance 
covers the rest
Greenfield 
Technology 
Gains 
Ease 
Fric%on 
ü New 
Models 
Improve 
Profitability, 
Drive 
Down 
Costs 
ü We 
see 
Apple 
adop%ng 
latest 
payment 
tech 
to 
reduce 
fraud 
and 
squeeze 
waste 
from 
the 
system 
ü An 
insurance 
company 
trusts 
their 
underwri%ng 
model, 
so 
a 
simple 
blood 
test 
rather 
than 
a 
full-­‐blown 
physical 
enables 
them 
to 
insure 
customers 
in 
30 
minutes 
instead 
of 
several 
weeks 
16 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
Challenge 
– 
Let 
Go 
Delegate 
the 
UX 
complexity 
while 
managing 
trust 
ü Expand 
distribu%on 
channels 
ü Manage 
TRUST 
(through 
privacy 
& 
security) 
ü Deliver 
a 
delighjul 
UX 
that 
reflects 
well 
on 
the 
brand 
ü Eliminate 
fric%on 
17 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED.
API 
Management 
Improve 
UX 
while 
Protec,ng 
Data
Focus 
on 
APIs: 
Enable 
Anything, 
Everywhere 
Applica%on 
Access 
OUTSIDE PARTNERS / DIVISIONS 
EXTERNAL DEVELOPERS 
MOBILE APPS CLOUD SERVICES INTERNET OF THINGS 
19 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
API 
Server 
Data 
API 
APPS
20 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
CA API GATEWAY 
Manage 
Developers 
& 
APIs 
… 
MOBILE DEVELOPERS 
MOBILE APPS 
APPS 
CA API DEVELOPER PORTAL 
API 
API 
API 
API 
Design 
Time 
Run%me 
API 
API
Manage 
APIs 
and 
the 
Developer 
Lifecycle 
Business 
case 
Design 
and 
publish 
Health 
monitoring 
Version 
control 
Performance 
analy%cs 
What 
you 
need 
to 
do 
§ Manage 
APIs 
like 
products: 
API 
design, 
publishing, 
versioning, 
usage 
and 
performance 
§ Manage 
developers 
like 
customers: 
marke%ng, 
onboarding, 
collabora%on 
and 
tes%ng 
21 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
Registra%on 
Onboarding 
Enablement 
Tes%ng 
Discovery 
Support 
and 
Collabora%on 
Value 
to 
your 
business 
§ Drive 
business 
forward 
and 
improve 
business 
growth 
§ Improve 
developer 
acquisi%on 
and 
rela%onship 
development 
API
Simplify 
App 
Access 
with 
End-­‐to-­‐end 
Mobile 
Security 
Mobile 
SDK 
NaPve 
App 
Web 
App 
What 
you 
need 
to 
do 
22 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
CA 
Mobile 
API 
Gateway 
§ Authen%cate 
mobile 
user 
§ Provide 
SSO 
across 
na%ve 
and 
mobile 
web 
apps 
§ Fine-­‐grained 
access 
control 
across 
user, 
app 
and 
device 
API 
API 
Value 
to 
your 
business 
§ Accelerate 
delivery 
of 
new 
mobile 
apps 
§ Delight 
customers 
with 
great 
mobile 
experiences 
and 
ins%ll 
trust
New 
Features 
In 
CA 
Mobile 
API 
Gateway 
2.2 
§ Mobile 
SSO 
Reference 
App 
– Organize 
apps 
in 
a 
single 
console 
that 
integrates 
with 
exis%ng 
iden%ty 
infrastructures 
delivering 
SSO 
across 
na%ve, 
hybrid 
and 
web 
applica%ons. 
§ Cross 
Device 
SSO 
– Allows 
users 
to 
securely 
access 
an 
app 
on 
one 
device 
and 
then 
move 
seamlessly 
and 
securely 
to 
an 
app 
on 
a 
different 
device 
§ Samsung 
Knox 
for 
APIs 
– CA 
with 
Samsung 
delivers 
mobile 
SSO 
while 
requiring 
device 
integrity 
and 
app 
containeriza%on 
checks 
as 
a 
condi%on 
of 
accessing 
APIs 
23 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
MULTI-DEVICE UNIVERSE
API 
Management 
the 
Way 
You 
Want 
External 
Developers 
API 
Owners 
/ 
Admins 
Business 
Partners 
API 
PORTAL 
API 
Gateway 
Cluster 
Service 
Endpoints 
API 
PORTAL 
API 
Gateway 
Cluster 
24 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
API 
PORTAL 
API 
Gateway 
Cluster 
Full 
SaaS 
Hybrid 
On-­‐Premise 
/ 
MSP 
API 
API 
API
CA 
API 
Management 
Financial 
Case 
Studies
Orlando 
UPliPes 
Commission 
(OUC) 
Closes 
payment 
“meter” 
loop 
• Customer 
pays 
via 
website 
or 
partner 
• Partner 
payment 
sent 
to 
OUC 
API 
within 
6 
min. 
Website 
• Payment 
26 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
applied 
to 
customer 
account 
• Meter 
connected 
within 
4 
min. 
Trusted 
Payment 
Partner 
Prepaid 
Partner 
Metering 
Challenges 
Results 
§ Customer 
power 
on 
in 
minutes 
§ Support 
new, 
current 
and 
prepaid 
customers 
§ Improve 
customer 
sa%sfac%on 
§ Recognize 
revenue 
in 
min 
vs. 
days 
§ CA 
API 
Management 
Suite 
§ Works 
with 
payment 
partners 
to 
collect 
customer 
payments 
§ Payments 
are 
received 
24 
hours 
aser 
payment 
§ Customers 
become 
impa%ent 
with 
delay 
in 
electricity 
being 
turned 
on 
once 
payment 
is 
made 
API
Large 
Retail 
Bank 
Business 
con%nuity 
in 
trading 
27 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
Challenges 
§ When 
trading 
services 
are 
inaccessible, 
millions 
of 
trading 
opportuni%es 
are 
lost, 
drama%cally 
impac%ng 
revenue 
poten%al 
Results 
§ CA 
API 
Gateway 
manages 
access, 
throEling/rate 
limi%ng 
as 
appropriate 
to 
ensure 
access 
to 
back-­‐end 
trading 
services 
§ Drama%cally 
decreased 
business 
risk 
Trading 
Service 
Clients 
Trading 
Services 
Mobile 
Apps 
API 
ThroZling
Leading 
Global 
Provider 
of 
Financial 
Services 
Engaging 
customers 
with 
mobile 
apps 
28 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
Challenges 
§ Needed 
to 
increase 
field 
worker 
efficiency 
by 
allowing 
data 
collec%on 
via 
iPad, 
while 
maintaining 
regulatory 
compliance 
Results 
§ Reduced 
%me 
spent 
on 
administra%ve 
tasks 
§ Increased 
face 
%me 
with 
clients 
§ Enhanced 
customer 
experience 
and 
image 
§ Full 
HIPAA 
compliance 
Home 
Hospital 
Systems 
of 
Record 
LDAP 
Field 
App 
JBoss 
Services 
Bus 
API
Takeaway
Addresses 
Cri%cal 
API 
& 
Applica%on 
Economy 
Needs 
ENABLE 
APP 
DEVELOPERS 
§ Accelerate 
applica%on 
delivery 
by 
providing 
flexible 
access 
§ Provide 
‘speed 
tracks 
with 
guard 
rails’ 
– 
embed 
security 
into 
mobile 
app 
APIs 
§ Deliver 
design 
%me 
tools 
to 
accelerate 
app 
development, 
including 
interac%ve 
documenta%on 
and 
auto-­‐ 
generated 
code 
samples 
PROTECT 
APPs 
& 
APPLICATIONS 
§ Enforce 
authen%ca%on, 
access 
controls 
and 
authoriza%on 
policies 
for 
APIs 
§ Secure 
API 
inputs 
and 
API 
outputs 
and 
provide 
applica%on 
security, 
e.g. 
XSS 
and 
schema 
valida%on 
§ Simplify 
SSO 
and 
federa%on 
to 
apps 
and 
services 
through 
API 
brokering 
INTEGRATE 
EVERYTHING 
§ Streamline 
integra%on 
of 
cloud, 
on-­‐premise 
and 
PaaS 
services 
§ Comprehensive, 
extensive 
mapping 
and 
protocol 
transforma%ons 
– 
anything 
to 
anything 
§ Flexible 
deployment 
models 
– 
cloud 
portal 
and 
on-­‐prem 
gateway 
30 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
MONETIZION 
& 
THE 
BUSINESS 
OF 
APIS 
§ Easy-­‐to-­‐use 
and 
flexible 
way 
to 
generate 
revenue 
for 
the 
use 
of 
APIs 
§ Provide 
analy%cs 
and 
repor%ng 
on 
API 
ac%vity 
§ Deliver 
billing 
system 
integra%on 
to 
facilitate 
a 
single 
view 
into 
APIs 
and 
billing
Recognized 
World 
Leader 
in 
API 
Management 
Forrester Wave: 
API Management Platforms, Q1, 2013 
31 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
“CA 
has 
strong 
features 
and 
has 
a 
commanding 
market 
presence.” 
Forrester 
Research 
Inc., 
“Forrester 
Wave: 
API 
Management 
Plajorms, 
Q1 
2013”, 
February 
5, 
2013 
The 
Forrester 
Wave™ 
is 
copyrighted 
by 
Forrester 
Research, 
Inc. 
Forrester 
and 
Forrester 
Wave™ 
are 
trademarks 
of 
Forrester 
Research, 
Inc. 
The 
Forrester 
Wave™ 
is 
a 
graphical 
representa%on 
of 
Forrester's 
call 
on 
a 
market 
and 
is 
ploEed 
using 
a 
detailed 
spreadsheet 
with 
exposed 
scores, 
weigh%ngs, 
and 
comments. 
Forrester 
does 
not 
endorse 
any 
vendor, 
product, 
or 
service 
depicted 
in 
the 
Forrester 
Wave. 
Informa%on 
is 
based 
on 
best 
available 
resources. 
Opinions 
reflect 
judgment 
at 
the 
%me 
and 
are 
subject 
to 
change
32 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
CA 
World 
2014 
Las 
Vegas, 
Nov 
9 
– 
12 
What’s 
being 
launched 
(Brand 
new) 
• CA 
API 
Developer 
Portal 
3.0 
• CA 
API 
Developer 
Portal 
SaaS 
• CA 
Mobile 
API 
Gateway 
2.2 
Security Theater 
Off-Floor Rooms 
17 
sessions 
Demo Area 
11 
sessions 
12 
demo 
sta%ons 
Genius Bar 8 
expert 
chat 
areas 
1. Advanced 
Authen%ca%on 
2. Single 
Sign-­‐On 
3. Privileged 
Iden%ty 
Mgmt. 
4. Mobile 
Security 
5. Enterprise 
Mobility 
Mgmt 
1. 
Secure 
Cloud 
2. 
Iden%ty 
Mgmt. 
& 
Gov. 
3. 
Advanced 
Authen%ca%on 
6. Innova%on 
7. API 
Mgmt. 
8. Payment 
Security 
9. Iden%ty 
Mgmt. 
10. Cloud 
IAM 
11. Internet 
of 
Things 
12. CA 
using 
ca 
Securecenter 
Target 
Audience: 
• CISO 
& 
IT 
Security 
• Enterprise 
Architect 
• Business 
Execu%ve 
• Fraud 
& 
Risk 
Mgr. 
4. Mobility 
5. Payment 
Security 
6. API 
Mgmt. 
7. SSO 
& 
Federa%on 
8. Fraud 
Preven%on 
Examples 
of 
ExecuPon 
since 
CAW 
‘13 
• CA 
Risk 
Analy%cs 
5.0 
• CA 
Iden%ty 
Suite 
InnovaPon 
Sneak 
Peaks 
• FIDO 
Authen%ca%on 
• Step-­‐up 
Authen%ca%on 
on 
IOS 
8 
• Mobile 
Wallet 
• Proximity 
based 
access 
(iBeacon) 
6 
API Management Customers Speaking
Tyson 
WhiZen 
Director 
Solu%ons 
Marke%ng 
Tyson.WhiEen@ca.com 
@cainc 
slideshare.net/cainc
David 
Bressler 
VP, 
Financial 
Services 
David.Bressler@ca.com 
@cainc 
slideshare.net/cainc
Copyright 
© 
2014 
CA. 
The 
Microsos, 
SharePoint 
and 
Windows 
Azure 
logo 
is 
either 
a 
registered 
trademark 
or 
trademark 
of 
Microsos 
Corpora%on 
in 
the 
United 
States 
and/or 
other 
countries. 
The 
IBM 
and 
IBM 
Tivoli 
logo 
is 
either 
a 
registered 
trademark 
or 
trademark 
of 
IBM 
Corpora%on 
in 
the 
United 
States 
and/or 
other 
countries. 
All 
trademarks, 
trade 
names, 
service 
marks 
and 
logos 
referenced 
herein 
belong 
to 
their 
respec%ve 
companies. 
THIS 
PRESENTATION 
IS 
FOR 
YOUR 
INFORMATIONAL 
PURPOSES 
ONLY. 
CA 
assumes 
no 
responsibility 
for 
the 
accuracy 
or 
completeness 
of 
the 
informa%on. 
TO 
THE 
EXTENT 
PERMITTED 
BY 
APPLICABLE 
LAW, 
CA 
PROVIDES 
THIS 
DOCUMENT 
“AS 
IS” 
WITHOUT 
WARRANTY 
OF 
ANY 
KIND, 
INCLUDING, 
WITHOUT 
LIMITATION, 
ANY 
IMPLIED 
WARRANTIES 
OF 
MERCHANTABILITY, 
FITNESS 
FOR 
A 
PARTICULAR 
PURPOSE, 
OR 
NONINFRINGEMENT. 
In 
no 
event 
will 
CA 
be 
liable 
for 
any 
loss 
or 
damage, 
direct 
or 
indirect, 
in 
connecPon 
with 
this 
presentaPon, 
including, 
without 
limitaPon, 
lost 
profits, 
lost 
investment, 
business 
interrupPon, 
goodwill, 
or 
lost 
data, 
even 
if 
CA 
is 
expressly 
advised 
in 
advance 
of 
the 
possibility 
of 
such 
35 
© 
2014 
CA. 
ALL 
RIGHTS 
RESERVED. 
damages.

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Adapting to Digital Change: Use APIs to Delight Customers & Win

  • 1. Adap%ng to Digital Change: Use APIs to Delight Customers & Win How to differen,ate, extend reach and establish trust in financial services David Bressler – VP Financial Services, CA Technologies Tyson WhiEen – Director API Management, CA Technologies
  • 2. API Management and Security © 2014 CA. All rights reserved.
  • 3. Framing the Discussion § Making the transi%on to digital § Opportunity with loyalty programs, loans and insurance § Need to balance security with UX § Value of API Management § API Case studies § Takeaways 3 © 2014 CA. ALL RIGHTS RESERVED.
  • 4. Industry Observa%ons 4 © 2014 CA. ALL RIGHTS RESERVED.
  • 5. Time to Change the Finance Game DIGITAL RECOMMENDATIONS NEW DISTRIBUTION CHANNELS 5 © 2014 CA. ALL RIGHTS RESERVED. SECURITY FOR TRUST GOOD UX DRIVES ADOPTION
  • 6. 6 © 2014 CA. ALL RIGHTS RESERVED.
  • 7. Not just through your credit card website anymore Pay with Rewards Points 7 © 2014 CA. ALL RIGHTS RESERVED.
  • 8. You Can Pay With Points at Amazon… … Wouldn’t it be great to pay other places too? 8 © 2014 CA. ALL RIGHTS RESERVED.
  • 9. Why Would the Business Want More Places to Pay? ü Loyalty points are a balance sheet item ü Major element of customer loyalty & acquisi%on ü When they’re more “usable” they’re more valuable and they’re more engaging for the customer ü One can imagine future benefits… ü Big data mining of customer behaviors ü Gaming the point:currency exchange rate based on behaviors 9 © 2014 CA. ALL RIGHTS RESERVED.
  • 10. API Strategy Enables Business Innova%on ü Mobile is an opportunity to engage customer at the point of the customer journey where they are most open to making a favorable decision towards the brand ü Trend: Element of becoming a plajorm and unbundling capabili%es and repackaging them into other apps in order to create a seamless and delighjul experience 10 © 2014 CA. ALL RIGHTS RESERVED.
  • 11. Employee Perks or Loyalty Rewards Shopping API’s enable new distribu,on models and enhanced UX 11 © 2014 CA. ALL RIGHTS RESERVED.
  • 12. Loan Origina%on Imagine an Employee Loan Benefit ü Employer has salary & employment history informa%on that is asked on loan applica%ons, why not auto-­‐complete loan applica%on for “instant” loan approval (improving the experience)? ü This kind of benefit becomes more accessible for employees, therefore beEer business for the bank ü Integra%on creates fric%on for the bank’s customers should they explore other providers There are tons of opportunities to eliminate friction & complexity 12 © 2014 CA. ALL RIGHTS RESERVED.
  • 13. Opportunity to Unbundle Create personalized offerings ü Unbundling Insurance ü Insure a specific purchase, instead of buying home insurance ü You can buy flight insurance today, but do you? Why not? There’s an opportunity to unbundle trip insurance… or insure per Uber ride or, in emerging economies, per inventory run ü Unbundling Credit ü Why not eliminate all the paperwork for “zero percent financing” deals; rewrap the business model for online shopping? Or even in-­‐ store with iBeacons? 13 © 2014 CA. ALL RIGHTS RESERVED.
  • 14. BYOD is really BYO Expecta%on § Mobile Apps deliver technology in bite-­‐sized experiences § Technology has become the product § APIs are the flip side of mobile apps; APIs intermediate the big conglomerate that is a company’s digital assets and the delighjul user experience that is the app 14 © 2014 CA. ALL RIGHTS RESERVED.
  • 15. Enhanced Compliance Efficiency Gains Squeeze Cash Out of Systems Uber manages risk using technology 15 © 2014 CA. ALL RIGHTS RESERVED. Traditional insurance covers the rest
  • 16. Greenfield Technology Gains Ease Fric%on ü New Models Improve Profitability, Drive Down Costs ü We see Apple adop%ng latest payment tech to reduce fraud and squeeze waste from the system ü An insurance company trusts their underwri%ng model, so a simple blood test rather than a full-­‐blown physical enables them to insure customers in 30 minutes instead of several weeks 16 © 2014 CA. ALL RIGHTS RESERVED.
  • 17. Challenge – Let Go Delegate the UX complexity while managing trust ü Expand distribu%on channels ü Manage TRUST (through privacy & security) ü Deliver a delighjul UX that reflects well on the brand ü Eliminate fric%on 17 © 2014 CA. ALL RIGHTS RESERVED.
  • 18. API Management Improve UX while Protec,ng Data
  • 19. Focus on APIs: Enable Anything, Everywhere Applica%on Access OUTSIDE PARTNERS / DIVISIONS EXTERNAL DEVELOPERS MOBILE APPS CLOUD SERVICES INTERNET OF THINGS 19 © 2014 CA. ALL RIGHTS RESERVED. API Server Data API APPS
  • 20. 20 © 2014 CA. ALL RIGHTS RESERVED. CA API GATEWAY Manage Developers & APIs … MOBILE DEVELOPERS MOBILE APPS APPS CA API DEVELOPER PORTAL API API API API Design Time Run%me API API
  • 21. Manage APIs and the Developer Lifecycle Business case Design and publish Health monitoring Version control Performance analy%cs What you need to do § Manage APIs like products: API design, publishing, versioning, usage and performance § Manage developers like customers: marke%ng, onboarding, collabora%on and tes%ng 21 © 2014 CA. ALL RIGHTS RESERVED. Registra%on Onboarding Enablement Tes%ng Discovery Support and Collabora%on Value to your business § Drive business forward and improve business growth § Improve developer acquisi%on and rela%onship development API
  • 22. Simplify App Access with End-­‐to-­‐end Mobile Security Mobile SDK NaPve App Web App What you need to do 22 © 2014 CA. ALL RIGHTS RESERVED. CA Mobile API Gateway § Authen%cate mobile user § Provide SSO across na%ve and mobile web apps § Fine-­‐grained access control across user, app and device API API Value to your business § Accelerate delivery of new mobile apps § Delight customers with great mobile experiences and ins%ll trust
  • 23. New Features In CA Mobile API Gateway 2.2 § Mobile SSO Reference App – Organize apps in a single console that integrates with exis%ng iden%ty infrastructures delivering SSO across na%ve, hybrid and web applica%ons. § Cross Device SSO – Allows users to securely access an app on one device and then move seamlessly and securely to an app on a different device § Samsung Knox for APIs – CA with Samsung delivers mobile SSO while requiring device integrity and app containeriza%on checks as a condi%on of accessing APIs 23 © 2014 CA. ALL RIGHTS RESERVED. MULTI-DEVICE UNIVERSE
  • 24. API Management the Way You Want External Developers API Owners / Admins Business Partners API PORTAL API Gateway Cluster Service Endpoints API PORTAL API Gateway Cluster 24 © 2014 CA. ALL RIGHTS RESERVED. API PORTAL API Gateway Cluster Full SaaS Hybrid On-­‐Premise / MSP API API API
  • 25. CA API Management Financial Case Studies
  • 26. Orlando UPliPes Commission (OUC) Closes payment “meter” loop • Customer pays via website or partner • Partner payment sent to OUC API within 6 min. Website • Payment 26 © 2014 CA. ALL RIGHTS RESERVED. applied to customer account • Meter connected within 4 min. Trusted Payment Partner Prepaid Partner Metering Challenges Results § Customer power on in minutes § Support new, current and prepaid customers § Improve customer sa%sfac%on § Recognize revenue in min vs. days § CA API Management Suite § Works with payment partners to collect customer payments § Payments are received 24 hours aser payment § Customers become impa%ent with delay in electricity being turned on once payment is made API
  • 27. Large Retail Bank Business con%nuity in trading 27 © 2014 CA. ALL RIGHTS RESERVED. Challenges § When trading services are inaccessible, millions of trading opportuni%es are lost, drama%cally impac%ng revenue poten%al Results § CA API Gateway manages access, throEling/rate limi%ng as appropriate to ensure access to back-­‐end trading services § Drama%cally decreased business risk Trading Service Clients Trading Services Mobile Apps API ThroZling
  • 28. Leading Global Provider of Financial Services Engaging customers with mobile apps 28 © 2014 CA. ALL RIGHTS RESERVED. Challenges § Needed to increase field worker efficiency by allowing data collec%on via iPad, while maintaining regulatory compliance Results § Reduced %me spent on administra%ve tasks § Increased face %me with clients § Enhanced customer experience and image § Full HIPAA compliance Home Hospital Systems of Record LDAP Field App JBoss Services Bus API
  • 30. Addresses Cri%cal API & Applica%on Economy Needs ENABLE APP DEVELOPERS § Accelerate applica%on delivery by providing flexible access § Provide ‘speed tracks with guard rails’ – embed security into mobile app APIs § Deliver design %me tools to accelerate app development, including interac%ve documenta%on and auto-­‐ generated code samples PROTECT APPs & APPLICATIONS § Enforce authen%ca%on, access controls and authoriza%on policies for APIs § Secure API inputs and API outputs and provide applica%on security, e.g. XSS and schema valida%on § Simplify SSO and federa%on to apps and services through API brokering INTEGRATE EVERYTHING § Streamline integra%on of cloud, on-­‐premise and PaaS services § Comprehensive, extensive mapping and protocol transforma%ons – anything to anything § Flexible deployment models – cloud portal and on-­‐prem gateway 30 © 2014 CA. ALL RIGHTS RESERVED. MONETIZION & THE BUSINESS OF APIS § Easy-­‐to-­‐use and flexible way to generate revenue for the use of APIs § Provide analy%cs and repor%ng on API ac%vity § Deliver billing system integra%on to facilitate a single view into APIs and billing
  • 31. Recognized World Leader in API Management Forrester Wave: API Management Platforms, Q1, 2013 31 © 2014 CA. ALL RIGHTS RESERVED. “CA has strong features and has a commanding market presence.” Forrester Research Inc., “Forrester Wave: API Management Plajorms, Q1 2013”, February 5, 2013 The Forrester Wave™ is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave™ are trademarks of Forrester Research, Inc. The Forrester Wave™ is a graphical representa%on of Forrester's call on a market and is ploEed using a detailed spreadsheet with exposed scores, weigh%ngs, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Informa%on is based on best available resources. Opinions reflect judgment at the %me and are subject to change
  • 32. 32 © 2014 CA. ALL RIGHTS RESERVED. CA World 2014 Las Vegas, Nov 9 – 12 What’s being launched (Brand new) • CA API Developer Portal 3.0 • CA API Developer Portal SaaS • CA Mobile API Gateway 2.2 Security Theater Off-Floor Rooms 17 sessions Demo Area 11 sessions 12 demo sta%ons Genius Bar 8 expert chat areas 1. Advanced Authen%ca%on 2. Single Sign-­‐On 3. Privileged Iden%ty Mgmt. 4. Mobile Security 5. Enterprise Mobility Mgmt 1. Secure Cloud 2. Iden%ty Mgmt. & Gov. 3. Advanced Authen%ca%on 6. Innova%on 7. API Mgmt. 8. Payment Security 9. Iden%ty Mgmt. 10. Cloud IAM 11. Internet of Things 12. CA using ca Securecenter Target Audience: • CISO & IT Security • Enterprise Architect • Business Execu%ve • Fraud & Risk Mgr. 4. Mobility 5. Payment Security 6. API Mgmt. 7. SSO & Federa%on 8. Fraud Preven%on Examples of ExecuPon since CAW ‘13 • CA Risk Analy%cs 5.0 • CA Iden%ty Suite InnovaPon Sneak Peaks • FIDO Authen%ca%on • Step-­‐up Authen%ca%on on IOS 8 • Mobile Wallet • Proximity based access (iBeacon) 6 API Management Customers Speaking
  • 33. Tyson WhiZen Director Solu%ons Marke%ng Tyson.WhiEen@ca.com @cainc slideshare.net/cainc
  • 34. David Bressler VP, Financial Services David.Bressler@ca.com @cainc slideshare.net/cainc
  • 35. Copyright © 2014 CA. The Microsos, SharePoint and Windows Azure logo is either a registered trademark or trademark of Microsos Corpora%on in the United States and/or other countries. The IBM and IBM Tivoli logo is either a registered trademark or trademark of IBM Corpora%on in the United States and/or other countries. All trademarks, trade names, service marks and logos referenced herein belong to their respec%ve companies. THIS PRESENTATION IS FOR YOUR INFORMATIONAL PURPOSES ONLY. CA assumes no responsibility for the accuracy or completeness of the informa%on. TO THE EXTENT PERMITTED BY APPLICABLE LAW, CA PROVIDES THIS DOCUMENT “AS IS” WITHOUT WARRANTY OF ANY KIND, INCLUDING, WITHOUT LIMITATION, ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. In no event will CA be liable for any loss or damage, direct or indirect, in connecPon with this presentaPon, including, without limitaPon, lost profits, lost investment, business interrupPon, goodwill, or lost data, even if CA is expressly advised in advance of the possibility of such 35 © 2014 CA. ALL RIGHTS RESERVED. damages.