5 Ways to Get Top Mobile App Developer Talent for Your Open APIs
 

5 Ways to Get Top Mobile App Developer Talent for Your Open APIs

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Opening APIs to developers outside the enterprise can enable the creation of apps that add value to existing information assets in innovative and often unexpected ways – without the need for direct ...

Opening APIs to developers outside the enterprise can enable the creation of apps that add value to existing information assets in innovative and often unexpected ways – without the need for direct investment in app development. However, this will only happen if the enterprise can grow an ecosystem of talented developers creating cutting-edge apps that give consumers something of real value.

This webinar hosted by Layer 7 Technologies featuring Alex Don, Head of Hackathons at AT&T, will examine five keys ways that you can attract and nurture top third-party developer talent for your APIs.

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5 Ways to Get Top Mobile App Developer Talent for Your Open APIs 5 Ways to Get Top Mobile App Developer Talent for Your Open APIs Presentation Transcript

  • 5 Ways to Get Top Mobile App DeveloperTalent for Your Open APIsDecember 12th, 2012
  • Webinar HousekeepingQuestions-Chat any questions you have and we’ll answer them at the endof this webinarTwitter- Today’s event hashtag: #L7webinarFollow us on Twitter:- @layer7- @attdeveloper- @intalex- @alex_donn Layer 7 Confidential
  • Presenters for Today’s Webinar Alex Gaber Alex Donn API Evangelist Master of Hackathons Layer 7 Technologies AT&T Developer Program @intalex @alex_donn @layer7 @ATTDeveloper **Featured Guest Speaker Layer 7 Confidential
  • Webinar OverviewOpening APIs to developers enables the creation ofapps that add value in innovative and oftenunexpected ways – without having to invest directlyin app development.This requires that an API Program grow anecosystem of visionary developers creating cutting-edge apps that provide consumers with something ofreal value. Layer 7 Confidential
  • Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  • Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  • 1. Launching an Easy to Use Developer PortalAn API Portal allows you to provide a one-stop-shop for APIregistration, documentation, exploration, collaboration,discussion and more. Layer 7 Confidential
  • 1. Launching an Easy to Use Developer PortalAlfresco API Portal: http://developer.alfresco.comPowered by the Layer 7 API Portal Layer 7 Confidential
  • 1. Launching an Easy to Use Developer PortalAlfresco API Portal: http://developer.alfresco.comPowered by the Layer 7 API Portal Obtain Additional Developer Info Layer 7 Confidential
  • 1. Launching an Easy to Use Developer PortalAlfresco API Portal: http://developer.alfresco.comPowered by the Layer 7 API Portal ShowDevelopers Their API Limits Layer 7 Confidential
  • Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  • 2. Offering Interactive Documentation and ForumsInteractive documentation and forums provide intuitive, socialways to engage and educate the type of developers you wantusing your API.• Comprehensive Documentation• Code Samples for Multiple Languages (ObjC, Java,HTML5)• API Explorer• API Explorer that Auto Generates Code Layer 7 Confidential
  • 2. Offering Interactive Documentation and ForumsComprehensiveDocumentation Layer 7 Confidential
  • 2. Offering Interactive Documentation and ForumsDelivering Language Specific Code Samples via API Console Layer 7 Confidential
  • 2. Offering Interactive Documentation and ForumsDelivering Language Specific Code Samples via API Console Layer 7 Confidential
  • 2. Offering Interactive Documentation and ForumsAPI Explorers / Consoles Layer 7 Confidential
  • 2. Offering Interactive Documentation and ForumsAPI Explorers / Consoles: I/O DocsI/O DocsNeil Mansilla@mansilladev Layer 7 Confidential
  • Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  • 3. Building a Brand Around Your APIPromoting a brand around your API helps you get marketplacetraction and allows you to market your API as a business in andof itself.• Approach your API like a product• What engages consumers or B2B customers may not be appropriate for a dev audience• Analyze companies that are exclusively API businesses such as Twilio, Stripe and Singly• Invest in your API and promote it accordingly Layer 7 Confidential
  • 3. Building a Brand Around Your APIProviding Integration with Mobile App Developer Tools AT&T API Plugin for Appcelerator Layer 7 Confidential
  • 3. Building a Brand Around Your APIProviding Integration with Mobile App Developer Tools SendGrid API Plugin for Tiggzi Layer 7 Confidential
  • 3. Building a Brand Around Your APIProviding Integration with Mobile App Developer Tools SendGrid API Plugin for Tiggzi Layer 7 Confidential
  • Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  • 4. Sponsoring HackathonsHackathons represent a great first step for engaging developers,getting them familiar with your API and facilitating collaboration Alex Donn Master of Hackathons AT&T Developer Program @alex_donn @ATTDeveloper Layer 7 Confidential
  • 4. Sponsoring Hackathons Layer 7 Confidential
  • 4. Sponsoring Hackathons Layer 7 Confidential
  • 4. Sponsoring Hackathons• Keys to Hackathon Success• Importance of APIs to Hackathons• AT&T’s Goals for Hackathons in 2013• Get Involved @alex_donn Layer 7 Confidential
  • Agenda for Today’s WebinarTopic: 5 Ways to Get Top Mobile App Developer Talent forYour Open APIs1. Launching an Easy to Use Developer Portal2. Offering Interactive Documentation and Forums3. Building a Brand Around Your API4. Sponsoring Hackathons (Guest Speaker)5. Running Online Developer Challenges Layer 7 Confidential
  • 5. Running Online Developer Challenges Fixed Time Constraints - limit the quality of solutions delivered, and prevent the ability to participate due to existing obligations. Cash Rewards - often a great incentive for driving healthy competition, it will also incentivize participants to be in it “just for the money.” Location in an office building or business setting - this will also limit the participants who are geographically close. Developers may want to work at their home office. Connections and networking. By being offline, many interactions are in physical reality, and fail to make the future LinkedIn business connections. Layer 7 Confidential
  • 5. Running Online Developer Challenges Layer 7 Confidential
  • 5. Running Online Developer Challenges $1,000,000 Grand Prize Layer 7 Confidential
  • 5. Running Online Developer Challenges $101,200 in Prizes Layer 7 Confidential
  • Question and Answer Please ask any questions via the Chat Window Alex Gaber Alex Donn API Evangelist Master of Hackathons Layer 7 Technologies AT&T Developer Program @intalex @alex_donn @layer7 @ATTDeveloper Layer 7 Confidential