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As HTTP-based APIs become more common and more standardized, mindshare and momentum is shifting from a service-oriented model to the "client-side" of the application space. It is the client application that users fall in love with and it is the client application developer that holds the keys to this relationship.
Client developers pick APIs based not just on ease of use and helpful document. Often they are selecting APIs that make their applications "look good" and APIs that can be easily "mashed up" with other service offerings into new "applications" - ones that don't rely on just one service API.
This talk reviews patterns in developer practices and trends in services and libraries -- from the increase in the number of client-side libraries such as EmberJS, Angular, and Bootstrap to the appearance of new "API composition" platforms such as Strong Loop -- that give us a picture of why it's important to identify and leverage the growing sentiment that "Clients Matter, Services Don't.