Marketing vs. Branding vs. Sales vs. Advertising

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Explains the differences between marketing, branding, advertising, and sales.

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Marketing vs. Branding vs. Sales vs. Advertising

  1. 1. Marketing vs. Sales vs. Advertising
  2. 2. Marketing vs. Branding vs. Sales vs. Advertising
  3. 3. Marketing <ul><li>Often used as euphemism for “sales” </li></ul><ul><li>DEFINITION : The process of promoting, selling and distributing a product or service. </li></ul><ul><li>Function – to introduce a new product or service or increase the sales of an existing product or service. </li></ul>
  4. 4. Marketing <ul><li>Encompasses </li></ul><ul><ul><li>Research </li></ul></ul><ul><ul><li>Strategy </li></ul></ul><ul><ul><li>Positioning </li></ul></ul><ul><ul><li>Branding </li></ul></ul><ul><ul><li>Marketing communications (marcom) </li></ul></ul><ul><ul><ul><li>Brochures, Web sites, PR, trade shows, advertising , etc. </li></ul></ul></ul>
  5. 5. Branding <ul><li>(A brand is NOT a logo) </li></ul><ul><li>Branding is the process of creating this desired impression. </li></ul><ul><li>It IS a promise of quality </li></ul><ul><ul><li>It is everything beyond the real, tangible aspects of a product or service. </li></ul></ul><ul><ul><li>A strong brand evokes a clear impression in your mind. (Coca-Cola, FedEx, Kelloggs) </li></ul></ul>
  6. 6. Sales <ul><li>The process of selling something. </li></ul><ul><li>Delivering goods or services – or arranging for their delivery – in exchange for payment. </li></ul>
  7. 7. Advertising <ul><li>Announcing publicly, especially by a printed notice or a broadcast. </li></ul><ul><li>Calling public attention to something, especially by emphasizing desirable qualities so as to arouse a desire to buy or patronize. </li></ul>
  8. 8. Marketing Branding Advertising Sales

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