CleanAir Commuter Challenge

A CleanAir Commuter Challenge Program Implementation Guide Chicagoland Bicycle Federation and IIT Institute of Design, Spring 2008

Contents Project Objective, 3 Research Findings, 4 Concept Proposal, 9 Concept Validation, 21 Implementation Proposal, 26 Appendix, 32 CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 2

Project Objective Organization Goal/Objective Our goal is to C40 Initiative, CMAQ clean air help potential City of Chicago, CATS reduce emission of VOCs cyclists overcome barriers and begin CDOT Bikes, CBF increase bike modesplit commuting by • get Chicago travelers to commute by bike bicycle. • get bike commuters to ride more frequently CMAQ = Congestion Mitigation and Air Quality Act CATS = Chicago Area Transportation Study CDOT Bikes = Chicago Department of Transportation Bike Program CBF = Chicagoland Bicycle Federation VOCs = volatile organic compounds known to form pollution bike modesplit = percent of traelers commuting by given mode CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 3

Research Findings The encouragement, advice and companionship of avid bike commuters can provide potential cyclists with the support they need to shift. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 4

Primary Research | Understanding barriers to bike commuting What do Chicago travelers need to try bike commuting? community Need to recognize utility of bike Need to feel emotionally and RECOGNIZE FEEL SOCIALLY UTILITY COMFORTABLE for transportation. socially comfortable as a cyclist. • Assumption that bike is slower. • Potential cyclists can worry about • Drivers seldom acknowledge the cost perceptions of others at the o ce. of insurance, maintenance, gasoline, and • Lack of know-how and/or existing bike buying a car in its totality. culture can prevent new cyclists from feeling welcome. intangible FEEL SAFE • Complacency in current mode of tangible ON THE transportation, do not consider biking. ROAD • Available information on cycling comes Need to connect cyclist to can appear biased. personal values. • Individuals have more interest in FEEL CONNECT TO Need to feel physically bike commuting when it connects to their PHYSICALLY PERSONAL comfortable on the road. personal values. COMFORTABLE VALUES • New cyclists are unaware of tips individual and tricks to make biking easier (i.e. comfortable pants, fenders/panniers, appropriate bike, Need to feel safe on the road. dollar bill in the tire, submersing tube to ﬁnd • Percieved danger on the road is a leak). the most common reason people say they don’t commute by bike. • False perception of danger is corrected through experiencing the roads ﬁrst-hand. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 5

Primary Research | Solving for potential cyclists needs How do existing initiatives fulﬁll these needs? community RECOGNIZE FEEL SOCIALLY Existing initiatives UTILITY COMFORTABLE in Chicago and worldwide favor physical solutions that serve the intangible FEEL SAFE tangible ON THE ROAD community as a whole. FEEL CONNECT TO PHYSICALLY PERSONAL COMFORTABLE VALUES Our opportunity individual lies in creating a solution that serves the social and emotional needs of the individual. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 6

Primary Research | Solving for potential cyclists needs “This guy’s t-shirt said ‘Save $10,000 by sitting on your ass.’ I asked him about it and he told me to switch to bike commuting. I thought, ‘Hey, I should really do that.’” Mark, 10.23.07 interview madison_a02, 01.59.00 Mark now delivers co ee by bike for a living in Madison, WI. The social and emotional needs of individual cyclists are best addressed by connecting them to the personalized support of experienced cyclists. Need to recognize utility of bike for Need to feel physically Need to feel safe on the road. transportation. comfortable on the road. Easing transition to street riding Understanding benefits through Learning tips and tricks from with rider companionship. the explanation of an enthusiastic cyclist. those who’ve used them. Riding in a group or with a trusted friend Next to first-hand experience, the most Experienced cyclists hold a wealth of or co-worker eases a new cyclist into street e ective transmission of information on the information that can be passed down to riding. Experienced cyclists can explain how benefits of cycling comes from a trusted friend mentees through example, co-experience to navigate the city, how to communicate with or coworker. or suggestion. Real, tangible information drivers and other cyclists, and how to prepare and the ability to ask questions also makes yourself for road and weather conditions. inexperienced feel welcome and builds confidence as a cyclist. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 7

Primary Research | Solving for potential cyclists needs Dayo counts all the friends he’s “I try to get people into it. . . and not from a commuting standpoint gotten to start cycling. He especially enjoys [since everyone lives close to campus]. They always say, ‘Oh, Dayo, the competitive and athletic aspects of biking. you seem so ﬁt.’ I just say, ‘I bike. Do you bike?’” Dayo, 10.23.07 interview madison_v01, 09.29.00 The social and emotional needs of individual cyclists are best addressed by connecting them to the personalized support of experienced cyclists. Need to feel emotionally and Need to connect cycling to socially comfortable as a cyclist. personal values. Connecting with other cyclists. Learning about biking from Creating a welcoming environment for new someone who understands your values. cyclists is crucial to increasing ridership. In order to explain to a potential cyclists By leveraging existing communities or what bike commuting may mean to them, or interpersonal relationships, the need to identify where it adds value in their life, we need to with the larger Chicago bike community understand their individual situation. No one becomes less important. can do this better than those who are close to the individual or who understand their circumstances in terms of health, image, and/or politics. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 8

Concept Proposal The CleanAir Commuter Challenge is a year round program designed to encourage travelers to commute by bike. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 9

CleanAir Commuter Challenge | Phase 1 PHASE : PROMOTE TEAM PHASE : INCREASE PHASE : INCENTIVIZE BUILDING + COMMUNITY SUPPORT FOR TEAMS SUSTAINABLE COMPANIES Goal Make enhancements to the existing Bike Commuter Challenge that focus on teambuilding and engaging participants. Action 1. Shift the existing Bike Commuter Challenge to a point-based system. 2. Reward participants for helping teammates with advice, maintenance and encouragement. 3. Launch simple Facebook application to assist in logging/tracking progress and creating community. Resources + timeframe Enhancements = immediate, no cost Facebook application = 1 year, low cost CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 10

Phase 1 | Promote Teambuilding + Community Simple enhancements will be made to the existing Chicago Bike Commuter Challenge to reward team support and increase engagement. Shift the existing Bike Commuter Challenge Reward participants for helping to a point-based system. teammates with advice, maintenance and • Connect participation to environmental good. encouragement. • Make challenge more engaging and • Engage experienced riders in the Challenge competitive for all riders - especially the beyond their regular commute. experienced. • Create a community of support within teams. • Provide better estimate of CO2 reduction based on average trip length in Chicago. advice = 1pt 57 Organization car trips eliminated Public Agency - 500+ City of Chicago - Chicago Dept of Transportation 1233 US EPA 756 Chicago Public Schools Central O ce 398 Chicago Public Library 89 Help! I got a ﬂa t U.S. Railroad Retirement Board 43 a block west of DuPage County Government 22 work! - J Public Agency - 100-499 City of Chicago--Department of Environment 250 Chicago Metropolitan Agency for Planning 198 Village of Lombard 62 Points are tallied to include work trips, BCC reporting will shift from % of company outside trips and maintenance = 1pt participating to number of car trips eliminated. teammate support. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 11

Phase 1 | Promote Teambuilding + Community Profile edit Friends Inbox (1) home account privacy logout Facebook application facilitates team CACC Home Team Home Rider Home Leader Board Cyclist Support interaction and engagement while CleanAir Commuter Challenge June 2009 accenture avengers Team Members (52) More spreading awareness. Chicago Rank: 11th > Total Trips: 1,520 Team and personal pages track individual accenture Top Rider: Sarah Gallop avengers Mentor Bonus: 112 Rank: 1st Rank: 13th Rank: 41st and team progress, host communication, and Total Points: 1632 Trips: 38 Trips: 28 Trips: 34 compare team, city and national rankings. Mentor Join this team! Recruit a co-worker! • Facilitate team management, communication, motivation and the sharing of knowledge. Team Stats • Personalize CACC experience. Only 13 days left to ride! • Encourage establishment of goals. 2500 Rank: 3rd Rank: 37th Rank: 16th Lead Trips: 31 Trips: 20 Trips: 22 1,989 • Conveniently provide all CACC-related Message team! 2000 Goal information in one location. 2,184 Team Captain 1500 Today Alex Cheek 1,632 Switch to “Rider Profile edit Friends Inbox (1) Level 1 Mentor 1000 Mentor Bonus: 14 Home” to log miles and track personal Points Earned Message! CACC Home Team Home Rider Home Leader Board Cy progress and ranking 500 amongst team, city and national participants. 2 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Sarah Gallop Tea June 2009 Cheered On by: More Set team goal! Chicago Rank: 23rd Chicago Rank: 11th Team Rank: 1 Points This Competition: 1,632 Points This Week: 272 “Team Home” allows Total Trips: 38 Mentor Level: 3 a Mentor Bonus: 112 All Time Points: 13,760 Susan Curtis Todd Levy Chris Ory teammates to monitor cumulative progress Mentor Bonus: 33 Total Points: 71 a against other teams Cheer them on! in the city and Chic nationwide. The page Tota Tell the Office! Message accenture! also brings together all Log Your Trips Team Wall Burned by: More teammember profiles Displaying 10 of 76 posts see all Number of Trips Ab and allows members to Write something on the accenture avengers’ wall... communicate via “The Date Trips Taken Update Your Stats! mm dd yyyy I’m Wall.” Who artis Your Stats I’m p CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 12 and Only 13 days left to ride! exce 250 out a arou

Phase 1 | Promote Teambuilding + Community Knowledge sharing and gift giving supplement Profile edit Friends Inbox (1) home account privacy logout community building and communication. CACC Home Team Home Rider Home Leader Board Cyclist Support CleanAir Commuter Challenge June 2009 Topics City Riding Tips and Tricks Library. Tips and tricks Tips From the Community are posted to a Maintenance • Provide low-commitment transitional step for well-organized Safety Displaying 6 of 112 posts see all Gear experienced cyclists to engage in program library for Purchasing Unless your bike can fly, avoid taking the Props: 4 bike-related Lakeshore path mid day and on weekends. Details • Easy to navigate. information. City Riding You’re more likely to have an accident with Thanks! Social a pedestrian than a car. • Unique, first-hand information from CACC Mentor (3) participants worldwide. Keyword Search If you’re coming into the city from the Props: 7 • Build database of information to be tapped in north side, Lincoln to Wells is the most Details What do you want to know... “cyclist friendly” route. Dedicated bike creation of website. lanes the whole way. Thanks! Search! Riding with a friend to work increases your Props: 1 visabililty on the road. Details Team Messages, Cheering, Strawberry and Contribute Thanks! Raspberry Gifts. Mentor (1) Earn mentor points by • Facilitate communication between team contributing information. How can I turn left at a three way Props: 9 captain, team members and company 1 contribution = 1 point intersection without risking my life? Details • Encourage team members by cheering them (Your mentor bonus increases when other cyclists find your Thanks! on, burning them with a strawberry, or razzing contribution helpful.) Mentor (1) them to keep up the pace. Step 1: Share with us What’s the best way to deal with the Props: 2 Your wisdom here... aggressive riders on Milwaukee? I’m just Details not that fast. Thanks! Gifts are given Cheer me on! Try and stop me! Razz me! to and from I usually stay at work pretty late and have Props: 4 team members to ride home in the dark. Which streets Details Recently Cheered On by: Recently Razzed by: to increase have the best lighting? Thanks! team support Step 2: Apply a tag engagement Maintenance throughout the Safety Gear event. City Riding Other New tag... Irene Randy Joseph Kassandra Gabriel Chong McDonald Barthelt Cole Biller Share! CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 13

CleanAir Commuter Challenge | Phase 2 PHASE : PROMOTE TEAM PHASE : INCREASE PHASE : INCENTIVIZE BUILDING + COMMUNITY SUPPORT FOR TEAMS SUSTAINABLE COMPANIES Goal Make participating in the CleanAir Commuter Challenge easier to manage and more accessible, expanding its potential user base. Action 1. Launch comprehensive CACC website, which includes mapping capabilities and a comprehensive information source. 2. Integrate information and registrants from Facbook application. Resources + timeframe Website = begin after general acceptance of Facebook application and base of information is created, requires additional funding, management and development CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 14

Phase 2 | Increase Support for Teams CACC website increases usability, accessibility for participants. A Build on the information collected and functionality CleanAir Commuter Challenge provided through the Facebook application to launch the destination for the CACC program. CACC Home Team Home Rider Home Leader Board Cyclist Support Search Site • Use Facebook community to market national expansion, E-Mail Password Log In creating exponential organic growth. • Incorporate informal tips and tricks collected in Facebook Connecting Experienced and Inexperienced Cyclists Nationwide. application. • Additional functionality such as wayﬁnding features and forums launched to further support cyclists. 1. Register 2. Start Riding It’s that easy. Invite continued Pro le edit Friends Inbox (1) home account privacy logout Sign up! participation after Sarah Gallop initial weeklong event with ongoing short competitions. 2 • Maintain Bike Week Andrea Small Jessica Crane momentum while gaining CleanAir Commuter Challenge Hi, I ride for the accenture avengers Check me out! The CleanAir Commuter Challenge is a nationwide participation. > Sarah Gallop Level 3 Mentor year round program designed to encourage accenture avengers travellers to commute by bike. • Keep competitive Team Captain: Alex Cheek Team Rank: 1 motivation over extended Team Members: 52 Chicago Rank: 23rd Total Trips: 1,520 Mentor Bonus: 112 Chicago Rank: 11th Trips This Week: 6 Total Number of Trips: 38 Total Mentor Bonus: 33 Easy to Participate Connect with Cyclists RIde for Sustainability Now, it’s e ortless to sign- Whether in your own Every trip you log equals period of time. Cheer me on! Try and stop me! Razz me! up, join a team, log and o ce, or in a city across one less car on the road. Recently Cheered On by: Recently Razzed by: track your performance, the country, connect with By riding for clean air, Irene Randy Joseph Kassandra Gabriel contribute to the other riders to teach, we can work together to Chong McDonald Barthelt Cole Biller community, cheer on your learn and inspire. reduce carbon emissions teammates and compete to on a large scale. be the most sustainable CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 15

Phase 2 | Increase Support for Teams Comprehensive knowledge base Cyclists can map their route based on time, 541 W. Demming, Chicago IL Where you are 350 N. LaSalle, Chicago IL Where you want to go Map My Route! safety or the advice of and wayfinding features provide experienced cyclists. Most Direct All Bike Lanes Recommended Print | Save to profile | Recommend this route The community can greater cyclist support. further assist each other by adding location specific tips to Forums, route mapping and instructional videos begin to the map. This feature can be toggeled on connect experienced and inexperienced cyclists in a more or o , along with the meaningful way. location of bike racks and bike stores. Watch out for the cars • Route mapping feature helps to increase new cyclists’ self merging onto LaSalle right here. Because the merger is su ciency, while continuing to encourage interaction from so far to the right, they’re not expecting bikes to continue the larger community. south on Clark. • Forums provide new cyclists with the opportunity to have their concerns addressed directly. • Video tutorials (both CACC and community supplied) address cyclist concerns in an engaging format. CACC Home Team Home Rider Home Leader Board Cyclist Support Forums encourage a dialouge between Maintenance Forum back Show Hide cyclists, providing Help with flats. Please! Tips from the community Submit a tip! Displaying 6 of 13 posts see all new cyclists with information that is Lock your bike here Got a hole in my tube the other day (3rd time in a week!) and I couldn’t figure out where it was. Any suggestions? I run a pretty tight schedule and lost time means directly relevant to Get maintenance here I’m late for work. their concerns. BarbraP, 4:53pm 12/03/07 Try pumping air into the tube until it’s stretched tight. You can usually hear air leaking, but if not, try running your hand around the tube to feel it. If you get a remote location, you can rub saliva over the hole or push it under Locking Your Bike water (like in an office fountain). You’ll see bubbles. Short videos are I usually mark it with a pencil immediately so I don’t have to go through the provided, addressing trouble again later. Hope that helps! the topics that new fatniu, 8:49pm 12/04/07 cyclists are most Good advice fatniu! I agree. Jenny, if you’re getting flats that often, you concerned with. The may want to do some preventative stuff like: 1 - keep tire inflated to max (it’ll repel sharp objects) community has the 2 - get wider tires opportunity to help 3 - they sell puncture-proof tire liners that go between the tire and tube 4 - switch your front and back tires. it’s a pain . . . but the back tire wears faster, build the video library. so if you alternate them, they’ll last longer. Good luck! MrIdo, 4:53pm 12/03/07 00:57/4:17 CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 16

Phase 2 | Increase Support for Teams Promote awareness through team and program Sustainability initiatives are becoming increasingly important marketing, and company sustainability recognition. to companies. Providing them with a way to Provide participants with the tools to self-promote. promote their e orts to their clients and shareholders will help A to increase program • Link to Cafepress to allow participants to create and sell adoption. gear branded with their team logo. • Provide poster templates that can be customized, printed and made visible throughout the o ce. Top Performer June 2009 Recognize the achievements of top performers • Host a leader board on the CACC website to publicly recognize high acheiving teams and companies. • Provide jpeg of CACC logo to top performers to place on their website or correspondence, publicising their A CleanAir Commuter Challenge sustainability e orts. New Challenge Begins July 1st > We ﬁnished in 11th in Chicago last month accenture Join us as we race for the lead in July! avengers > By partnering with The next competition starts in less than a week! accenture Cafepress, teams Sign-up today by visiting: www.cleanaircommuterchallenge.com avengers You can also join via Facebook at: can make and sell www.facebook.com/cleanaircommuterchallenge/accentureavengers customized tee-shirts, Have Questions? stickers and other Contact our team captain Alex Cheek at branded merchandise x404, or mentor Sarah Gallop at x733. to promote team spirit They’re always happy to answer questions about the CACC or cycling in the city. and awareness. > accenture Customizable posters provide teams with avengers visability and a chance to recruit within the o ce. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 17

CleanAir Commuter Challenge | Phase 3 PHASE : PROMOTE TEAM PHASE : INCREASE PHASE : INCENTIVIZE BUILDING + COMMUNITY SUPPORT FOR TEAMS SUSTAINABLE COMPANIES Goal Make logging trips more convenient and push broader acceptance of CACC through marketing to sustainable companies. Action 1. Develop trip counter. 2. Package trip counter, marketing communications, CO2 reports, training guide and web access for company purchase. Resources + timeframe Trip logger =Moderate development and production costs Company packages = immediate implementation after launch of trip logger, moderate management/marketing necessary CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 18

Phase 3 | Incentivize Sustainable Companies Simplify the process of logging trips for all program participants with development of a trip logging device. Develop CACC trip counter to attach to bike and upload trips at desk (1 wheel stop = 1 trip). • Make logging trips more convenient for riders. • Increase program accuracy. USB device can be detached and used to upload trips counted to CACC website or 8 3 Facebook application at user’s disposal. 9 5 7 1 2 Pro le edit Friends Inbox (1) home account privacy logout 4 Sarah Gallop 6 11 2 10 Andrea Small uploading 11 trips Jessica Crane CleanAir Commuter Challenge Hi, I ride for the accenture avengers Check me out! Sarah Gallop > Level 3 Mentor accenture avengers A Team Captain: Alex Cheek Team Rank: 1 A Team Members: 52 Chicago Rank: 23rd Total Trips: 1,520 Trips This Week: 6 Mentor Bonus: 112 Total Number of Trips: 38 Chicago Rank: 11th Total Mentor Bonus: 33 Cheer me on! Try and stop me! Razz me! Recently Cheered On by: Recently Razzed by: Irene Randy Joseph Kassandra Gabriel Chong McDonald Barthelt Cole Biller Cyclist attaches trip counter to bike wheel, similar to popular mileage counting devices. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 19

Phase 3 | Incentivize Sustainable Companies Company packages are created to incentivize companies to conveniently adopt and implement the CACC at their organization. Package trip logger, marketing Marketing communications. communications, CO2 reports, training guide • Assist company and publicizing and website access and market to companies. events. A CleanAir Commuter Challenge • Push broader acceptance by connecting • Increase awareness and program New Challenge Begins July 1st CACC to company sustainability goals. participation through smart, > We ﬁnished in 11th in Chicago last month • Make CACC program simple for companies to cohesive marketing tactics. accenture avengers Join us as we race for the lead in July! implement. The next competition starts in less than a week! Sign-up today by visiting: www.cleanaircommuterchallenge.com You can also join via Facebook at: www.facebook.com/cleanaircommuterchallenge/accentureavengers Have Questions? Contact our team captain Alex Cheek at x404, or mentor Sarah Gallop at x733. They’re always happy to answer questions about the CACC or cycling in the city. Logging tools for all Bi-annual CO2 reports track participants. vehicle emissions saved by your company through this program. Access to Pro le edit Friends Inbox (1) Sarah Gallop home account privacy logout company- A customized 2 Andrea Small CACC website. Jessica Crane CleanAir Commuter Challenge Hi, I ride for the accenture avengers Check me out! Sarah Gallop > Level 3 Mentor A accenture avengers Training guide assists human CO2 report Team Captain: Alex Cheek Team Rank: 1 Team Members: 52 Chicago Rank: 23rd Total Trips: 1,520 Trips This Week: 6 Mentor Bonus: 112 Total Number of Trips: 38 Chicago Rank: 11th Total Mentor Bonus: 33 Cheer me on! Try and stop me! Razz me! resources and/or company Recently Cheered On by: Recently Razzed by: managers in implementing the for your Irene Chong Randy McDonald Joseph Barthelt Kassandra Cole Gabriel Biller program at their company. company CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 20

Concept Validation What are the beneﬁts of the CleanAir Commuter Challenge to cyclists, participating companies, Chicagoland Bicycle Federation, and sponsor? CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 21

Value to Cyclists | User Beneﬁts of the CACC Connecting Experienced and Inexperienced Cyclists Nationwide. A The CleanAir Commuter Challenge . . . CONNECTS TO COMMUNAL ENGAGES THE EXPERIENCED, FOSTERS TEAM SPIRIT MAKES IT EASY TO PARTICIPATE GOAL OF SUSTAINABILITY SUPPORTS THE INEXPERIENCED Reportable to clients and Leverages pre-existing community Provides outlets for experienced Supports tools that will increase shareholders and interpersonal relationships cyclists to share their knowledge accessibility and awareness of the program Furthers CO-2 reduction and Encourages stronger bonds Rewards experienced cyclists for other internal sustainability between co-workers mentoring a newer cyclist Eases the burden of managing initiatives registration, team members and Provides tools to help team Allows inexperienced cyclists to goals Contributes to wellness of members monitor each ask for help in a non-threatening company employees other’s progress and provide environment Empowers individual team encouragement members to self-manage and Addresses the common concerns report Creates a sense of accountability shared by new cyclists Provides a group goal Minimizes the challenges associated with forming a new team Provides tools for convenient and accurate trip reporting CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 22

Value to Cyclists | Team Spirit, Communal Goals A FOSTERS TEAM SPIRIT “Within my o ce, I have a pretty good CONNECTS TO COMMUNAL GOAL OF SUSTAINABILITY idea of what guys would be interested in forming a team and participating.” Jack, Carroll Architects I’d explain our company’s goal of being more sustainable. I’d say ‘this is a way to really walk the walk.’” Targeting pre-established groups can Todd, Pepper Group increase rider accountability. • Riders have less commitment/obligation in larger numbers or to people they have not met. Team spirit and group goals can be the most e ective initiators. Pre-established relationships • Team size grows exponentially eliminate trust issues. as more get involved. “It would be great to see everyone’s progress so I’ll know who I can razz a little bit.” Todd, Pepper Group CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 23

Value to Cyclists | Engagement, Convenience A MAKES IT EASY TO PARTICIPATE “The biggest pain of the CTA is being on ENGAGES THE EXPERIENCED, SUPPORTS THE INEXPERIENCED someone else’s schedule. So waiting for cyclists at a stop seems backwards.” Andrew, IIT Institute of Design student “I know I can find a suggested route online, but I would prefer to ask the opinion of someone who lives here and rides every day.” Cyclists want to GO! Peter, IIT Institute of Design student • Scheduling regular rides can be inconvenient. • Di cult for cyclists to ride together. Route mapping is a common passion Varying levels of commitment are needed. and a common problem. • Forums and online information • Creating maps encourages inexperienced source is a big first step. cyclists to ride without being too aggressive. • 1 to many relationship provides • Experienced cyclists show excitement flexibility for mentor, mentees in their knowledge of city streets, while making it easier to find shared directions, and mapmaking. connections [than 1 to 1 relationship]. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 24

Value to Participating Companies | Success of Similar Initiatives Existing initiatives targeting pre-existing communities in a commuter challenge have met great success. Traveling Responsibly? Accept the Challenge! Commute trip reduction programs. Nike’s “Traveling Responsibly? Accept the Chicago Bike Commuter Challenge. To comply with state ordinances, many Challenge (TRAC)” program. Currently a one week challenge during Chicago corporations are implementing Commute Nike o ers monthly prizes and incentives Bike Week, the existing Bicycle Commuter Trip Reduction Programs to encourage more to employees at its World Headquarters Challenge successfully gathered 1,600 e cient commuter travel. One focus of CTR and surrounding areas in the Portland, Ore. employees from 130 organizations in 2006 and programs is the encouragement of biking metropolitan area who can get to work by continues to grow. and walking and the improvement of related eliminating the use of a gasoline or diesel- facilities, i.e. bicycle parking and changing powered vehicle. Feedback from past participants: facilities. “It makes it more fun if you’ve got someone Since the program began in 1992, it has you know who can ride along side with and Community Transit, a Snohomish County reduced the company’s average drive-alone talk to . . . I totally love what they’re doing. I organization focused on assisting companies rate from 98% to 84%. In ﬁscal year 2006 just wish I had more ammunition to convince with commuter congestion, has been running ended May 31, 2006, based on an average people to do it more regularly” a Bike Commuter Challenge for 8 years. The round trip of 17.8 miles, Nike employees saved - Todd, The Pepper Group event has grown from 150 initial participants approximately 719,343 vehicle miles traveled to 800 in 2007. Participating organizations by using alternative commute modes. That’s a “It’s easy to get a team together knowing what include Boeing, University of Washington, and saving of 35,967 gallons of gas. Nike also saved people will be interested. It just grows after Alderwood Mall. 40,413 vehicle trips in FY’05. that.” - Jack, Carroll Architects CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 25

Implementation Proposal The ultimate goal of the CleanAir Commuter Challenge is to increase modesplit in Chicago. In order to successfully implement the CACC and to achieve this goal, we need your support. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 26

CACC Proposal | Implementation Plan (by Action) ENHANCE EXISTING BCC 1. Change to trip counting 2. Change to point system with bonus for helping teammates 3. Provide year-round short competitions FACEBOOK APPLICATION 1. Create team spaces, proﬁles 2. Allow for trip data input and progress tracking 3. Rank participants, teams 4. Create forums for teams to talk, schedule events 5. Develop and launch wiki 6. Mapmaking feature WEBSITE 1. Coordinate with Facebook App, open to all teams 2. Compile existing secondary resources 3. Create training materials 4. Purchasing help and corresponding survey TRIP LOGGER 1. Launch device COMPANY PACKAGES 2. Develop BCC logo and brand 3. Create marketing communications 4. User input based on routes, CO2 reports 0 year 1 2 5. Package above and market to companies 4 CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 27

CACC Proposal | Support Needed with Website ENHANCE EXISTING BCC 1. Change to trip counting 2. Change to point system with What the Chicagoland Bicycle Federation seeks from sponsorship: bonus for helping teammates • additional funding to ﬁnance website development 3. Provide year-round (estimated at $50-200,000/2ppl, 40 hrs/wk, 3-4 mos.) short competitions FACEBOOK APPLICATION • technology expertise/human capital to further develop site 1. Create team spaces, proﬁles 2. Allow for trip data input and progress tracking 3. Rank participants, teams 4. Create forums for teams to talk, schedule events 5. Develop and launch wiki 6. Mapmaking feature WEBSITE 1. Coordinate with Facebook App, open to all teams 2. Compile existing secondary resources 3. Create training materials 4. Purchasing help and corresponding survey TRIP LOGGER 1. Launch device COMPANY PACKAGES 2. Develop BCC logo and brand 3. Create marketing communications 4. User input based on routes, CO2 reports 0 year 1 2 5. Package above and market to companies 4 CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 28

Value to Sponsor | Corporate Sustainability and Inﬂuence What your organization gets through sponsorship: Sustainable image to employees, CORPORATE BOARDS AND INTIATIVES CUSTOMER FACING INITIATIVES shareholders and customers. The BP carbon footprint Over the past decade, companies have come calculator is a to recognize the importance of corporate part of their extensive sustainability, they have made commitments sustainability to shareholders recognizing this need, and website. joined councils and boards to support relevant initiatives. While sustainability rises to the surface in the corporate world, consumer-facing companies Budweiser SuperBowl have also projected their sustainable commercial practices and viewpoints through media about recycling such as websites, tv ads, and event/initiative sponsorships. Consumers have responded, becoming more conscious shoppers and rewarding companies such as Whole Foods, SUSTAINABILITY REPORTS WORLDWIDE BY YEAR American Apparel, and Patagonia. Corporateregister.com 2500 April 08 Domino Magazine 1500 illustrates consumers’ increasing interest in sustainable living. 500 1992 2006 CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 29

Value to Sponsor | Walmart Personal Sustainability Projects “The program tests the assumption, if not Celia Swanson of Houston area Walmart rallies conventional wisdom, that environmentalism employees during PSP and ﬁtness are luxuries of the well-o , encouragement seminar. inaccessible to a vast number of the nation’s working class because of hectic schedules, stretched budgets and bad habits.” NYTimes.com April 5, 2007 NYTimes.com GOAL PLAN SUCCESS The Personal Sustainability Project program Employees design personal sustainability After ﬁve months of the pilot program (July aims to incorporate principles of sustainability projects tailored to their own lives as well as - November 2006), employees reported: into the daily lives of employees. goals that they voluntarily commit to meet. • 300+ associates quit smoking • improve individual health and wellness Walmart initiatives include: • 16 tons of paper, aluminum, and plastic have • better the environment • Workshops on carpooling, quitting smoking, been recycled as part of pilot PSP e orts • spread information on sustainability to and minimizing TV time • Associates collectively lost 2,000 lbs families, neighbors, community • O -site retreats and training • Associates pledge to exercise more and • Written reports measuring participation have walked teh equivalent of two round trips Employee Projects include: between NYC and LA • Making healthier food choices • 84% of employees in Denver market adopted • Volunteering in their communities PSPS • Using more environmentally-friendly products. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 30

Questions? CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 31

Appendix CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 32

Our Process | Design Planning at the IIT Institute of Design Secondary Research What existing intiatives have been used to solve this problem in Chicago? What existing initiatives have been used to solve this problem worldwide? Problem Framing What issues are reported by Primary and Secondary new or potential cyclists in Research Analysis What is the goal of the C40 blogs, websites, and forums? intiative? Clean Air. What patterns can be How is this problem inﬂuenced identiﬁed in our research? What is the goal of the City in the context of Chicago? with regard to C40? Eliminate What principles can be VOCs. established to inform our What is the goal of CBF with solutions? regard to C40? Increase bike Primary Research modesplit. What does a new or potential How can we help CBF achieve bike commuter need to begin this goal? Encourage Chicago riding? travelers to commute by bike. What barriers are making the decision more di cult? How have current bike commuters overcome these barriers? CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 33

Our Process | Design Planning at the IIT Institute of Design Ideate and Systematize Prototyping and Testing Solutions • Concepts are fleshed out, What will solve for established defined and illustrated. design principles? • Prototypes created including How can these concepts be scenario boards, physical systematized? interfaces, key features • Create 3 high level directions depicted. for prototype and testing. • Prototypes are tested on Research is evaluated and potential market. the most successful direction • Create 3 high level directions chosen for further definition for prototype and testing. and implementation. CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 34

Our Process | Design Planning at the IIT Institute of Design Develop and Define Features and Components • Brainstorm Workshop • Refinement based on evaluative user research • Evaluate options using Communicate Concept analysis tools Concept Illustration Concept-specific Secondary Concept Implementation Research Plan What resources are need to implement this concept? What companies would be interested in sponsorship? What market incentives would help the concept take-o ? • Evaluate options using analysis tools CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 35

Our Process | Mapping Cyclist Needs and Existing Solutions Mapping needs (barriers and enablers to bike commuting) and existing initiatives. RECOGNIZE FEEL SOCIALLY RECOGNIZE FEEL SOCIALLY UTILITY community COMFORTABLE UTILITY community COMFORTABLE dress code does barriers fastest way not permit identifies with congestion charges Bike to Work Week convenience bike community Safe Routes to Parks enablers game of maneuvering Commuter Challenge no place to park at through tra c bike education in CBF solution destination fear of bike theft competition with needy communities Safe Routes for Seniors bike boulevards employer does not other cyclists bike parking solution pride in beating cars Home Zones at tra c lights support/encourage bike tra c flow drivers ed no convenient, intimidated by other OVERARCHING safe storage Shop by Bike Drive with Care USER NEEDS FEEL SAFE driver aggression cyclists Bike shops (publicity) FEEL SAFE cost ON THE ROAD embaressed to not ON THE ROAD Low Income/MyBike access to bike, know rules, routes bike boxes alternative free bike rental companion does tax on gas, cars Safe Routes to School distance need vehicle for work/ not have bike no shower/place to school privacy ban motor tra c in CBD maps & publications companion preferred clean up feels “in the way” of Bike Ambassadors bike routes slow speed limits fear of getting doored tra c physical mental physical truck fixes bikes lanes mental personal safety reduces smog colored lanes bike-friendly tra c signals not confident riding safety awareness in tra c bike paths hassle of changing/ cleaning up experience outdoors, helmet use encouragement community separated bike lanes sustainability, don’t like driving/ global warming Go Healthy! Program tra c weather too much to carry enjoy riding health well-being bike needs repair/ personal fitness Activity prescriptions maintenance FEEL PHYSICALLY individual CONNECT TO FEEL PHYSICALLY individual CONNECT TO COMFORTABLE PERSONAL VALUES COMFORTABLE PERSONAL VALUES CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 36

Our Process | Sponsor Evaluation/Value Exchange Analysis value to CBF value to sponsor technology money marketing/ brand total cbf degree of need to brand total total VALUE visibility alignment value commit- improve alignment sponsor exchanged (x2) ment image value consumer products Trek 2 2 2 4 14 4 1 5 10 24 Home Depot 1 3 4 2 11 4 3 4 11 22 GAP 1 3 4 1 10 2 3 2 7 17 Nike 4 4 5 2 13 5 3 4 12 25 McDonalds 3 5 5 1 15 5 5 5 15 30 technology Microsoft 5 5 3 3 19 5 5 4 14 33 Yahoo! 5 5 4 3 20 5 2 4 11 31 Amazon 5 4 4 2 17 2 2 4 8 25 Google 5 5 5 4 23 5 1 4 10 33 IBM 5 5 2 3 18 3 5 4 12 30 banking Citibank 5 5 5 3 21 5 3 5 13 34 LaSalle/ABN AMRO 1 2 1 3 10 2 3 5 10 20 Bank of America 2 3 2 3 13 1 3 5 9 22 JP Morgan Chase 2 5 3 3 16 3 3 5 11 27 real estate 2 4 1 1 9 5 5 1 11 20 Coldwell Banker Ellis Bovis MacMillan CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 37

Our Process | Feature Evaluation/Concept Triage Analysis business value user value total implementation convenient (x2) total business organizational total VALUE! fit with brand acceptance supportive motivating total user rewarding readiness inclusive ease of market value value Concept triage. automated logging system 2 1 3 5 11 3 5 5 4 3 25 36 Each option considered for the National Commuter physical in-office logging system 5 5 4 3 17 3 3 1 4 3 15 32 Challenge was evaluated using business and point system for helping, trips 5 5 5 5 20 5 5 3 5 5 26 46 user values. Based on overall scores and ease of bike shop network 1 1 3 5 10 2 3 3 2 3 16 26 implementation based on resources and capabilities, • hosts workshops some concepts were chosen to be fast-tracked or • support by bike service developed further at CBF. Several options scored short, defined competitions 5 5 5 5 20 4 5 4 4 5 26 46 highly , but CBF does not currently have the bike leasing at offices 1 1 4 1 7 4 4 4 3 5 24 31 capabilities and resources to pursue these options. • bike sponsorship These concepts will need to be shopped to potential facebook application 4 3 2 4 13 2 4 4 3 4 21 34 sponsors. • profiles and goal-setting • team forums * Developing a NCC website is a task that could • log progress be accomlished by CBF, but would be accelerated if twitter 5 2 2 1 10 1 1 3 1 2 11 21 shopped to potential sponsors. • communicate with team on the go • calls for help website 2 5 5 5 17 5 5 1 4 5 21 38 • comprehensive information source • wiki for tips and tricks • program support map making for teammates 2 3 5 4 14 3 5 2 5 4 21 35 video training 2 3 3 4 12 4 4 3 3 2 19 31 provide training stuff to experienced 4 4 4 3 15 2 4 2 5 5 20 35 buyer survey to answer questions 2 3 4 5 14 5 5 3 3 4 23 37 fast track text a question to google 1 2 2 3 8 3 5 5 2 3 23 31 develop company participation packages 2 1 1 5 9 3 5 5 5 5 28 37 • CO2 saved reports shop • necessary tools eliminate • subscription to support sites CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 38

Our Process | Concept Triage Analysis Map DEVELOP FAST TRACK 50 We can’t do this alone. While all concepts and features that we evaluated short competitions could feasibly be implemented immediately, there are point system a number of excellent solutions that are beyond the existing capabilities and resources of CBF and other bike advocacy groups. company packages automated logging system CBF is currently in the process of improving the website existing Bike Commuter Challenge by developing a Facebook Application to extend the length to an total value to business and user buyer survey to answer questions mapmaking for teammates ongoing event with a series of short competitions, training kits facebook application and the scope to encompass the nation. Our next step is to integrate this Facebook Application into an bike leasing at o ce independent website that serves all internet users physical in- and potential bike commuting teams. To create this text a question to google o ce logging website, we are looking for a sponsor to ﬁnance, system further develop and build this site. bike shop video training network twitter rent workshop space fast track develop develop + resources 10 1 5 eliminate ease of implementation for CBF CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 39

Facebook Application | Further Phase 1 Deﬁnition Facebook is a ‘lifestyle’ play that allows it’s 68 Proﬁle edit Friends Inbox (1) home account privacy logout million members to connect to each other. There Sarah Gallop are over 55,000 networks, and its active members happily invite their friends to participate in valuable experiences. The CleanAir Commuter Challenge 2 application would launch initially in Chicago, with Andrea Small Jessica Crane the eventual goal of nationwide participation. CleanAir Commuter Challenge Hi, I ride for the accenture avengers Check me out! Sarah Gallop > Level 3 Mentor accenture avengers Facebook can be used to: Team Captain: Alex Cheek Team Members: 52 Team Rank: 1 Chicago Rank: 23rd • Promote awareness of CACC Total Trips: 1,520 Trips This Week: 6 Mentor Bonus: 112 Total Number of Trips: 38 Chicago Rank: 11th Total Mentor Bonus: 33 • Make teams easy to manage Cheer me on! Recently Cheered On by: Try and stop me! Recently Razzed by: Razz me! • Personalize the CACC experience • Set and track goals Irene Chong Randy McDonald Joseph Barthelt Kassandra Cole Gabriel Biller • Facilitate communication • Motivate teammates • Share knowledge CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 40

Facebook App | Manage Profile edit Friends Inbox (1) home account privacy logout CACC Home Team Home Rider Home Leader Board Cyclist Support 1 Message! Keep everyone in touch and informed from CleanAir Commuter Challenge June 2009 2 accenture avengers Team Members (52) More the Team Home Page. Notifications can Chicago Rank: 11th > Total Trips: 1,520 quickly and e ciently be sent to the: accenture Top Rider: Sarah Gallop • Team Captain avengers 3 Mentor Bonus: 112 Total Points: 1632 Rank: 1st Rank: 13th Rank: 41st • Entire Team Trips: 38 Trips: 28 Trips: 34 Join this team! Recruit a co-worker! Mentor • Company Network Team Stats Only 13 days left to ride! 2 Monitor 1 2500 Rank: 3rd Rank: 37th Rank: 16th Lead Trips: 31 Trips: 20 Trips: 22 Easy to reference stats allow at-a-glance 1,989 Message team! 2000 knowledge of team progress, team rank and Goal the contribution of individual team members. 2,184 Team Captain 1500 Today Alex Cheek 1,632 Level 1 Mentor 1 1000 Mentor Bonus: 14 3 Recruit Points Earned Message! Co-workers can sign up (or leave the team) 500 on their own, at any time with the click of a button. The application may also be 2 June 2009 4 6 8 2 10 12 14 16 18 20 22 24 26 28 30 Set team goal! Cheered On by: More forwarded by anyone to people they feel Chicago Rank: 11th may be interested in joining the team, Points This Competition: 1,632 producing exponential team growth. Points This Week: 272 Mentor Bonus: 112 Susan Todd Chris All Time Points: 13,760 Curtis Levy Ory 1 Cheer them on! Tell the Office! Message accenture! Team Wall Burned by: More Displaying 10 of 76 posts see all Write something on the accenture avengers’ wall... CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 41

Facebook App | Motivate Proﬁle edit Friends Inbox (1) home account privacy logout CACC Home Team Home Rider Home Leader Board Cyclist Support 1 Improve Personal goals can be set from the Rider CleanAir Commuter Challenge June 2009 Sarah Gallop Team (52 Members) Home page. Riders can easily enter their Chicago Rank: 23rd daily trip information, and watch their results Team Rank: 1 2 > dynamically update, indicating whether Total Trips: 38 Mentor Level: 3 accenture or not they’re acheiving their goals. Mentor Bonus: 33 Total Points: 71 avengers Chicago Rank: 11th Total Points: 1632 2 Compete Log Your Trips 1 With the migration to an online community, Number of Trips About me Update Your Stats! it is easy for riders to know where they stand Date Trips Taken I’m all Kinds of Crafty! mm dd yyyy in the competition. Each rider’s team and Who says accountants can’t be artistic? There are three things that city rank is displayed, as well as the total Your Stats I’m passionate about in this world and not one of them involve an points of the rider leading the competition, Only 13 days left to ride! excel spreadsheet. If I could ﬁgure 250 providing additional motivation. out a way to knit while I’m riding around on my bike and hanging out with my man, I’d be in heaven. I’ve 200 been riding my bike everywhere I can for a few years now, so if you’ve 3 Encourage 150 2 Lead Goal 175 got any questions about riding in the city, send them my way. Cyclists need 93 Message! 100 emotional support 3 Points Earned Mentor Level to stay interested 50 Today and committed. Message! I’m a Mentor! 1 71 At the click of a Cheer me on! Try and stop me! Razz me! Mentor Level: 3 2 4 Mentor Level12 14 16 18 20 22 24 26 28 30 6 8 10 Contributions: 9 button, anyone June 2009 Set your goal! Recently Cheered On by: Recently Razzeda Mentor! I’m by: Props: 24 in the facebook Chicago Rank: 11th Total Mentor Bonus: 33 community can Mentor Level: 3 Points This Competition: 71 Contributions: 9 Points This Week: 15 send a cyclist love Props: 24 Mentor Bonus: 33 The Love of my Life More (or a playful jab!) All TimeTotal Mentor Bonus: 33 Points: 624 Kestral RT700 Your Wall The Love of my Life More Irene Randy Joseph Kassandra Gabriel Chong McDonald Barthelt Cole Biller CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 42

Facebook App | Share Profile edit Friends Inbox (1) home account privacy logout CACC Home Team Home Rider Home Leader Board Cyclist Support 1 Contribute Any member of the community can help CleanAir Commuter Challenge June 2009 City Riding Topics others by submitting information drawn Maintenance Tips From the Community Safety Displaying 6 of 112 posts see all from their own experience to the ever Gear Unless your bike can fly, avoid taking the Props: 4 growing body of knowledge hosted in the application. The pro-active posts are Purchasing City Riding Lakeshore path mid day and on weekends. Details You’re more likely to have an accident with Thanks! 2 Social a pedestrian than a car. tagged and sorted into relevant categories Mentor (3) to make them easily accessible. Keyword Search If you’re coming into the city from the Props: 7 north side, Lincoln to Wells is the most Details What do you want to know... “cyclist friendly” route. Dedicated bike Thanks! lanes the whole way. 2 Acknowledge Search! Riding with a friend to work increases your Props: 1 Newer members of the community who are visabililty on the road. Details benefiting from the information provided by Contribute Thanks! more experienced cyclists, can give back by Mentor (1) Earn mentor points by 1 contributing information. 1 contribution = 1 point How can I turn left at a three way intersection without risking my life? Props: 9 Details (Your mentor bonus increases Thanks! when other cyclists find your contribution helpful.) Mentor (1) Step 1: Share with us What’s the best way to deal with the Props: 2 Your wisdom here... aggressive riders on Milwaukee? I’m just Details not that fast. Thanks! I usually stay at work pretty late and have Props: 4 to ride home in the dark. Which streets Details have the best lighting? Thanks! Step 2: Apply a tag Maintenance Safety Gear City Riding Other New tag... Share! CleanAir Commuter Challenge Program Implementation Guide | Chicagoland Bicycle Federation 43

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