The Role of Mobile Retail (Mobile Monday Hamburg 2010)

The Role of Mobile Retail Activities. Selected aspects and thoughts for discussion. Arne Kittler, Fork Unstable Media Mobile Monday Hamburg, 11 October 2010

FORK UNSTABLE MEDIA. Creative agency for digital communication Founded 1996 in Hamburg, since 1999 in Berlin Team of 45 in 5 operational units Inhabergeführt Arne Kittler: Director Consulting © 2010 Fork Unstable Media

FORK UNSTABLE MEDIA. Creative agency for digital communication Founded 1996 in Hamburg, since 1999 in Berlin Team of 45 in 5 operational units Inhabergeführt Arne Kittler: Director Consulting Retail Clients: © 2010 Fork Unstable Media

PIONEERS ON THE FAST LANE

PIONEERS ON THE FAST LANE. In many aspects working for mobile retail today is similar to doing e-commerce in the 90ies. (Only with 10x the speed and high financial relevancy). How do we do business in a very dynamic environment without relying on luck (or massive investments)? © 2010 Fork Unstable Media

CONTEXT

DIFFERENTIATION

POSSIBILITY & NEED FOR DIFFERENTIATION. !! Clear benefits and clear (complementary) positioning !! Differentiation from... ... Competition ... Web Site ... other mobile activities © 2010 Fork Unstable Media

THE NEW MULTICHANNEL

IMAGES USED http://www.flickr.com/photos/anniemole/4751556485 http://www.flickr.com/photos/huntz/3594547415 http://www.flickr.com/photos/leehaywood/4260592286 http://www.flickr.com/photos/filmvanalledag/5043262039 http://www.flickr.com/photos/earlysound/4490601295/ http://www.flickr.com/photos/henrybloomfield/4727315205 http://gizmopassion.com/wp-content/uploads/2010/09/less-indian-females-use-mobile-web.jpg http://whererastameetspasta.wordpress.com/2007/03/25/mobile-information-architecture-designing-experiences-for-the-mobile-web http://celebrityblackberrysightings.com/ Thank you very much! © 2010 Fork Unstable Media

The Role of Mobile Retail (Mobile Monday Hamburg 2010)

by Arne Kittler on Oct 12, 2010

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The Role of Mobile Retail (Mobile Monday Hamburg 2010) — Presentation Transcript