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Communication Arts II classes

Communication Arts II classes



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    Propaganda Propaganda Presentation Transcript

    • Propaganda & Rhetoric
    • Who is this? What is he trying to sell you?
    • Propaganda defined
      • Information, ideas, or rumors deliberately spread widely to help or harm a person, group, movement, institution, nation, etc.
      • The deliberate spreading of such information, rumors, etc.
      • The particular doctrines or principles propagated by an organization or movement.
      • Propaganda is the deliberate, systematic attempt to shape perceptions, manipulate cognitions, and direct behavior to achieve a response that furthers the desired intent of the propagandist.
      • — Garth S. Jowett and Victoria O'Donnell, Propaganda and Persuasion
      • (Source: Wikipedia)
    • Name Calling
      • Links a person, or idea to a negative symbol.
      • Hope that the audience will reject the person or idea based on the negative symbol, instead of looking at the available evidence
      • Examples: “commie”, “fascist”, “pig”, “yuppie”, “bum”, “terrorist”
    • Glittering Generalities
      • Seeks to make us approve and accept without examining the evidence
      • Words such as: civilization, Christianity, good, proper, right, democracy, patriotism, motherhood, fatherhood, science, medicine, health and love
      • Examples: McDonald’s “Happy Meal”,
      • Dallas Cowboys are “America’s Team”,
      • KFC is “finger-lickin’ good”
    • Testimonial
      • Using someone or something famous to promote a product.
      • Individuals may not have any idea what they are promoting, or even use the product.
      • Examples: Bono supporting AIDS education, Oprah’s book club, Tiger Woods w/ Nike, etc.
    • Bandwagon
      • “ everyone else is doing it…”
      • Emotional effort to push or pull you along with the group.
      • Example: TV Ad: “Four out of five dentists surveyed preferred Crest toothpaste.”
    • Fear
      • plays on deep-seated fears; warns the audience that disaster will result if they do not follow
    • Logical Fallacies
      • Drawing conclusions based on logical premises.
      • Ex: 2= a number, 1= a number, therefore 2=1
      • Ex: Christians believe in God, and Muslims believe in God, therefore Christians and Muslims are the same
    • Plain Folks Appeal
      • an attempt by the propagandist to convince the public that his views reflect those of the common person and that they are also working for the benefit of the common person.
    • Transfer
      • Transfer is often used in politics and during wartime. It is an attempt to make the subject view a certain item in the same way as they view another item, to link the two in the subjects mind.
      • Using symbols such as the flag, prayer, a cross, etc
    • Card Stacking
      • only presenting information that is positive to an idea or proposal and omitting information contrary to it.
    • Humor
      • Jokes, cartoons, and/or images that are used to make the consumer laugh and likely think favorably about a product g
    • Sex Appeal
      • Using sexuality and/or sexual innuendo to cause the consumer to look favorably upon a product
    • Euphemism
      • Substitution of an inoffensive term for one considered offensively explicit or a kinder, gentler way of expressing something bad or negative
      • Examples: wardrobe malfunction, pre-owned cars, passed away
    • Task #1: Analyzing Propaganda Techniques in Print Advertisements
      • View each of the following:
    • Task #2: Analyzing Rhetoric & Propaganda
      • Directions: Go to the following website:
      • Using the handout provided, analyze the following political ads:
      • National Rifle Association- "Hunter"- Sept. 22, 2008
      • Obama- "Low Road"- July 30, 2008
      • McCain- "Original Maverick"- Sept. 7, 2008
      • Obama- "Original"- Aug. 6, 2008
      • McCain- "Celeb"- July 30, 2008
      • Obama- "Don't Know Much"- Aug. 22, 2008