Introduction to E-Commerce - Idea Generation
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Idea Generation Slides for Introduction to E-Commerce Course in University of the Philippines Open University
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Introduction to E-Commerce - Idea Generation
- 1. 1 of 38 E-Commerce Idea Factory StartUp Idea Guide
- 2. 2 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Website http://rmnisperos.com E-Mail ramonmanuel.nisperos@upou.edu.ph Facebook facebook.com/RMnisperoswebsite Twitter twitter.com/RMnisperos
- 3. 3 of 38 Stages of Idea Generation StartUp Idea Guide
- 4. 4 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Three Stages of Idea Generation
- 5. 5 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 The DREAMER Stage • Allows for the generation of ideas that no one can judge • Allows us to think of the possibilities, not the problems • No idea is a bad idea! • A step outside the box — ideas should not be limited to the usual way of thinking, but allow for the including of “out of this world” suggestions. Dreamer
- 6. 6 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 The DESIGNER Stage • Allows for analysis of ideas • Ask yourself, “How is this possible?” Designer
- 7. 7 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 The DETAILER Stage • Ideas are evaluated in detail after passing the designer stage • Look for potential problems that may arise Detailer
- 8. 8 of 38 Ways to Generate New Ideas StartUp Idea Guide
- 10. 10 of 38 SCAMPER -Substitute -Substitute you own version of someone else idea.
- 11. 11 of 38 SCAMPER -Combine -Combine other products or services already on the market to create an even better product or service.
- 12. 12 of 38 SCAMPER -Adapt -Adapt what is given by the environment. Solve problems that exists.
- 13. 13 of 38 SCAMPER -Modify, Magnify, Minify -Improve something already being done.
- 14. 14 of 38 SCAMPER -Put to other use -Find new ways of doing things or use for products and services.
- 15. 15 of 38 SCAMPER -Eliminate -Recycle old ideas to create better products or services.
- 16. 16 of 38 SCAMPER -Reverse -Reverse the process of doing things to discover new ideas
- 17. 17 of 38 Sources of New Ideas StartUp Idea Guide
- 18. 18 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Sources of New Ideas Your education, skills, talent and experience
- 19. 19 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Sources of New Ideas Your existing company and industry - 23 % of the Inc 500 CEOs surveyed got the original idea for their business by spotting an opportunity in an industry related to one they worked in
- 20. 20 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Sources of New Ideas Your hobbies!
- 21. 21 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Sources of New Ideas Newspapers, Business and Entrepreneur Magazines and other printed materials. Business programs in TV, GoNegosyo, Government Agencies
- 22. 22 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Sources of New Ideas Events such as conferences, meetups and startup events
- 23. 23 of 38 Where Else?
- 24. 24 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Read Customer Complaints! Look for negative comments in eBay, Amazon, Facebook, Discussion Forums etc. Think of solutions to address these concerns!
- 25. 25 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Google KeyWord Tool Look for high ranking and highly searched keywords and generate ideas from there.
- 26. 26 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Interviews, Talks & Speeches Watch and listen to top trends. Lookout for ideas that may apply to your situation
- 27. 27 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 „I am Annoyed When...“ Many of these annoyances can turn into products and services It sucks! • when I line up in BDO or BPI • When I have to fill up the same information every year and anywhere • During rush hour at MRT
- 28. 28 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 What is Baduy in 10, 20, 30 years? Baduy NOW - Pagers, Telegrams, Long Distance Calls What will you say in the future for these? •We used to exercise or diet to lose weight •We used to use our fingers to send text •We used keyboard to work on a computer •We have to use money to get something
- 29. 29 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Redefine an Industry! INVENT! INNOVATE!
- 30. 30 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Change the Rules! Create New Sub-Industries! Make Your Own Market
- 31. 31 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Disrupt the Market! Only few companies can dominate an industry for so long - You can Topple the Leaders! (e. g. Kodak and Nokia)
- 32. 32 of 38 What’s Next Big Thing?
- 33. 33 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 ASEAN 2015! Are you ready for the ASEAN 2015? Boon for Visionaries but Bane for Doomsayers!
- 34. 34 of 38 Framework for Ideas Generation StartUp Idea Guide
- 35. 35 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Ideas Generation Framework Existing Products Modified Products New Products Existing Products Modified Products New Products
- 36. 36 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 Ideas Generation Framework Existing Products Modified Products New Products Existing Products Modified Products New Products Generate a business idea depending on your SWOT (Strength, Weakness, Opportunity, Threats)
- 37. 37 of 38Introduction to E-Commerce Los Baños Laguna, Philippines www.upou.edu.ph www2.upou.edu.ph Part 1 of 5 References 1. Jojy Azurin. 2013. Where To Get Your Next Startup Ideas: WebGeek Meetup - Startup Edition, Freelancer.com 2. MacRae. 2013. Idea Generation Presentation 3. Silver, Milton. 2002. Idea Generation Presentation Source: eCom Modules
- 38. 38 of 38 Thanks!