Study on Opportunities, Challenges and Cost-
effective Information Technology practices for
Small & Medium-sized Enterpris...
Agenda
• Introduction
• Need for the Study
• Literature Review
• Gaps Identified
• Theoretical Framework
• The Present Res...
Introduction
• SMEs in India
• IT involvement and penetration in Indian SMEs
• My realization
Need For the Study
• Challenges and problems faced by SMEs in India
How these problems and challenges are addressed
across...
The Questions to be probed
• Is the current business model of Indian SMEs
suitable to deliver efficient and effective solu...
The review of the studies undertaken
Author/ researcher Title of the work Journal Details, with title,
Vol, issue, Page no...
The review of the studies undertaken
Author/ researcher Title of the work Journal Details, with title,
Vol, issue, Page no...
The gaps identified
• Mapping SMEs and IT solutions organizations in India
• Comprehensive study of IT for SME as a whole ...
Theoretical and Conceptual
framework
Demographics Profile
Expectation & Perception
Descriptive, Exploratory &
Case study b...
The Present work
The Research Enquiry / Statement of the Problem:
IT is no more an option for Business
including SMEs!
The Present work
Research Design:
By conducting a literature review, it
was found that most of the Indian
SMEs is facing a...
The Present work
Research Objectives:
• To study the existing structure of the SMEs
• To study and understand the underlyi...
Methodology
Sampling Population:
• Organisation to study: General study not focused on any single
organization or type
• S...
Methodology
Analysis of the Results / Statistical Analysis:
• Use of MS Excel.
Limitations of the Study:
• Geographical Li...
Methodology
Utility of the Study:
The outcome of this research shall be an open web tool or best
possible guidelines that ...
Chapterisation
• Cover and Initial Pages
• Executive Summary
• Chapter 1: Introduction
• Chapter 2: Review of Literature
•...
RM Sudhakar - Brief CV
• Director & CEO at Netsoft Solutions India Pvt. Ltd.
• Total 15 years experience in IT Solution ou...
Plan of Action for next 2 years
Sep 13 Dec 13 Mar 14 Jun 14 Sep 14 Dec 14 Mar 15 Jun 15 Aug 15ACTIVITIES
Extensive review ...
Q / A
Thank You
RM Sudhakar
Director & CEO, Netsoft Solutions India Pvt. Ltd.
www.rmsudhakar.com
http://www.linkedin.com/i...
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RM Sudhakar's Synopsis on IT for SMEs, Jain University, August 2013. STUDY ON OPPORTUNITIES, CHALLENGES AND COST-EFFECTIVE INFORMATION TECHNOLOGY PRACTICES FOR SMALL & MEDIUM-SIZED ENTERPRISES.

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TITLE OF THE STUDY: STUDY ON OPPORTUNITIES, CHALLENGES AND COST-EFFECTIVE INFORMATION TECHNOLOGY PRACTICES FOR SMALL & MEDIUM-SIZED ENTERPRISES. A RESEARCH SYNOPSIS SUBMITTED TO JAIN UNIVERSITY FOR
THE DEGREE OF DOCTOR OF PHILOSOPHY IN MANAGEMENT. BY RM SUDHAKAR.

Information Technology (IT) is even now termed as a costly affair especially in Small and Medium-sized Enterprises (SMEs), this is primarily because no clear definition of the expectation from the implementing companies. If IT is affordable for some companies, then the question is how to make best use of IT, and adoption strategy is a real challenge, and moreover, the success ratio or maximum utilization in most of the IT implementations is less than 50%. In today’s competitive world IT is no more an option, it is a necessity and the winners are those who make good use of these IT technologies in the current competitive and un-certain business.

IT is no more an option for Business including SMEs!

The aim of this research is to identify the key challenges of SMEs to gain excellence in their domain and how adoption of IT can help them to achieve the same. Also this study aims at simplifying the IT implementation practices in most affordable & a cost-effective way.

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RM Sudhakar's Synopsis on IT for SMEs, Jain University, August 2013. STUDY ON OPPORTUNITIES, CHALLENGES AND COST-EFFECTIVE INFORMATION TECHNOLOGY PRACTICES FOR SMALL & MEDIUM-SIZED ENTERPRISES.

  1. 1. Study on Opportunities, Challenges and Cost- effective Information Technology practices for Small & Medium-sized Enterprises RM Sudhakar Director & CEO, Netsoft Solutions India Pvt. Ltd. Batch: August 2012 Under the Guidance of Dr. Y Vijayakumar PRINCIPAL Shirdi Sai Engineering College, Bangalore
  2. 2. Agenda • Introduction • Need for the Study • Literature Review • Gaps Identified • Theoretical Framework • The Present Research Work • Research Methodology • Q & A
  3. 3. Introduction • SMEs in India • IT involvement and penetration in Indian SMEs • My realization
  4. 4. Need For the Study • Challenges and problems faced by SMEs in India How these problems and challenges are addressed across the globe? • Advantages and benefits of IT • Opportunity for SMEs • Motivation after need recognition
  5. 5. The Questions to be probed • Is the current business model of Indian SMEs suitable to deliver efficient and effective solutions to their customers and meet the challenges posed by their overseas counterparts? • Is the myth that most of the SMEs in India are not inclined towards implementing IT solutions fearing high investments and low returns true? • Are there any cost effective IT solutions suitable for Indian SMEs? • Is the Indian SME willing to adapt to IT solutions if it meets their requirements?
  6. 6. The review of the studies undertaken Author/ researcher Title of the work Journal Details, with title, Vol, issue, Page no, Outcome of the Study Remarks Parker, Richard Andrew (2008) Explaining successful information management in small business Doctoral thesis Studies UK in general focused on small businesses alone with more systematic and scientific way of Research and concludes stating conduct one case study in significant depth using a reproductive research strategy to develop critical realist ideas further. Morteza Ghobakhloo, Mohammad Sadegh Sabouri, Tang Sai Hong, Norzima Zulkifli Information Technology Adoption in Small and Medium-sized Enterprises; An Appraisal of Two Decades Literature Interdisciplinary Journal of Research in Business ,Vol. 1, Issue. 7, July 2011(pp.53-80) IT has critically become indispensable tool for daily operations of organizations. More comprehensive study of IT adoption within SMEs investigating SME-related influencing factors simultaneous with other aspects (drivers, enablers and inhibitors) of IT adoption seems to be necessary Prof. H.L. Nagaraja Murthy Problems Being Faced by SMEs in India (An Attempt to Study MSME Segment Minutely) Published on IndianFaculty.com: 14/04/2012 SMEs in India face a number of problems - absence of adequate and timely banking finance, non- availability of suitable technology, ineffective marketing due to limited resources and non availability of skilled manpower.
  7. 7. The review of the studies undertaken Author/ researcher Title of the work Journal Details, with title, Vol, issue, Page no, Outcome of the Study Remarks Morteza Ghobakhloo, Tang Sai Hong, Mohammad Sadegh Sabouri and Norzima Zulkifli Strategies for Successful Information Technology Adoption in Small and Medium-sized Enterprises Information 2012, 3, 36-67; doi:10.3390/info3010036 Due to the numerous advantages of IT, SMEs are trying to adopt IT applications to support their businesses. IT adoption by SMEs differs from larger organizations because of their specific characteristics, such as resources constraints. Federici, Tommaso ERPs IN SMEs: EX- POST EVALUATION OF SUCCESS FACTORS ECIS 2007 Proceedings Available at: http://works.bepress.com/tf ederici/3 The introduction of ERPs into SMEs cannot be based on a sheer reproduction of the experiences with larger companies and represents a new challenge with significant peculiarities to be considered. ERP introduction is evaluated as a success and that the benefits obtained are mostly related to the simplification of internal procedures, a much easier information retrieval, an improved performance management and some increase in production efficiency.
  8. 8. The gaps identified • Mapping SMEs and IT solutions organizations in India • Comprehensive study of IT for SME as a whole not done, as most of them are with reference to any specific challenge or opportunity. • SMEs is big in number, challenge to cover them in a sophisticated way for certain study. • Empowering SME business through the aid of IT • Support system for success factor in IT implementation is hardly worked on. • A model system for the SMEs to adapt IT in a successful manner. • How SMEs can take the benefit of the external Eco system towards IT & growing in the business?
  9. 9. Theoretical and Conceptual framework Demographics Profile Expectation & Perception Descriptive, Exploratory & Case study based Relationship IT &SMEs, SMEs & Competition, Pressure & Innovation
  10. 10. The Present work The Research Enquiry / Statement of the Problem: IT is no more an option for Business including SMEs!
  11. 11. The Present work Research Design: By conducting a literature review, it was found that most of the Indian SMEs is facing a lot of challenges in implementing IT. To get a clear picture about the same a descriptive research has to be conducted to identify variables which may answer research questions. Variables like IT solutions, affordability, business model, and ….. will be identified and studied. Type of design: Qualitative, Descriptive, Explanatory, <-Case method> Population: SMEs in India Sample size: 300? Sample design: based on region, size, sector, type, entrepreneurial style Data collection: Primary data through questionnaire and personal interview. Secondary data through MSME Organization, NASSCOM, Research Organizations
  12. 12. The Present work Research Objectives: • To study the existing structure of the SMEs • To study and understand the underlying factors that influence the organization perform efficiently and effectively • To understand the problems and challenges faced by SMEs that could possibly be addressed by proper implementation of IT, which in turn can enhance the overall productivity of the organization • To understand the various categories of SMEs that have adapted IT solutions • To study various IT solutions available that caters to SMEs including the modules available
  13. 13. Methodology Sampling Population: • Organisation to study: General study not focused on any single organization or type • Sampling details: Judgmental sampling is used (sample is selected based on the input provided by industry experts) Sources of Data Collection: • Primary data through questionnaire and personal interview. • Secondary data through company manuals, journals, specific websites. Mode / method of Data Collection: • Questionnaire and personal interview.
  14. 14. Methodology Analysis of the Results / Statistical Analysis: • Use of MS Excel. Limitations of the Study: • Geographical Limitations • The time frame is less • Responses may be biased in some industries by some respondents • Peer influence may lead to inaccurate data Scope of the study: • The study is inclusive of all the SMEs in India irrespective of the industry they are in.
  15. 15. Methodology Utility of the Study: The outcome of this research shall be an open web tool or best possible guidelines that can be easily downloadable or available as a handbook for any SMEs to get all that is required for the successful IT implementation in their organization, which shall help them towards the business progress by identifying the opportunities to make the better use of IT, how to overcome the common challenges in implementing the IT and the best possible cost-effective way of implementing IT all these with the clear case-study .
  16. 16. Chapterisation • Cover and Initial Pages • Executive Summary • Chapter 1: Introduction • Chapter 2: Review of Literature • Chapter 3: Research Methodology • Chapter 4: Data Analysis and Interpretation • Chapter 5: Summary of Findings • Chapter 6: Conclusion and Recommendations • Bibliography • Annexure
  17. 17. RM Sudhakar - Brief CV • Director & CEO at Netsoft Solutions India Pvt. Ltd. • Total 15 years experience in IT Solution out of which 12+ years as an Entrepreneur. • The majority of the experience in serving & interacting with the SMEs • MBA (IT), SM University; MS Computer Science, Manipal University • The vision is to Empower Business & Living.
  18. 18. Plan of Action for next 2 years Sep 13 Dec 13 Mar 14 Jun 14 Sep 14 Dec 14 Mar 15 Jun 15 Aug 15ACTIVITIES Extensive review of literature Preparation of questionnaire and questions for personal interview Sampling Design Data collection after approval from concerned authorities Data correction and Processing Data analysis using appropriate analytical tools Preparation of report Final submission
  19. 19. Q / A Thank You RM Sudhakar Director & CEO, Netsoft Solutions India Pvt. Ltd. www.rmsudhakar.com http://www.linkedin.com/in/rmsudhakar

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