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Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
Ronald schaper  ION-IP- Tagless Analytics for Marketeers
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Ronald schaper ION-IP- Tagless Analytics for Marketeers

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  • 1. Tagless Analytics for Marketeers
    IAM’10
    by
    Ronald Schaper
  • 2. What will you learn
    • Blind spots using Web Analytics with Tags
    • 3. Unwanted results of Tagging
    • 4. Advantages of Tagless Analytics
    How to get:
    • Quick Results
    • 5. Secure and Accurate data
    • 6. Lower long term cost
    • 7. Independent of IT
  • What is Tagging
    • Java code, most of the time on the bottom of every page of your website, to get information about visitor behaviour
    <script type="text/javascript">var gaJsHost = (("https:" == document.location.protocol) ? "https://ssl." : "http://www.");document.write(unescape("%3Cscript src='" + gaJsHost + "google-analytics.com/ga.js' type='text/javascript'%3E%3C/script%3E"));</script>
    <script type="text/javascript">try{var pageTracker = _gat._getTracker("UA-xxxxxx-x");pageTracker._trackPageview();} catch(err) {}</script>
  • 8. Google Analytics Opt-out Add-on
    “(…) Dies hat den Berliner Beauftragten für Datenschutz und Informationsfreiheit sowie das Unabhängige Landeszentrum für Datenschutz Schleswig-Holstein (ULD) veranlasst, hierzu eine Prüfaktion durchzuführen. Gemäß einem Bericht von futurezone@ORF.at haben über 80% aller gut besuchten Webseiten in Österreich und in Deutschland Google Analytics eingebaut. Google wurde von den beiden Landesdatenschutzbehörden aufgefordert, mitzuteilen, welche Unternehmen des jeweiligen Bundeslandes das Analysewerkzeug einsetzen. In einer ersten Stichprobe wurden Betreiber ausfindig gemacht und um Stellungnahme gebeten bzw. aufgefordert, dieses Werkzeug nicht mehr weiter zu nutzen”
    Source: Das Unabhängige Landeszentrum für Datenschutz Schleswig-Holstein
  • 9. Blind spots using Analytics with Tags
    Visitor groups who have:
    • disabled JavaScript and Script blockers
    • 10. blocked, Removed or deleted Cookies
    • 11. Firewalls, Spyware and Malware Blockers
    • 12. JavaScript and Page Tag setup Errors
    What you don’t see:
    • Performance Metrics
    • 13. Mobile Devices
  • Unwanted result of tagging
    • Same data is sent out for multiple tools (Web analytics, conversion optimization, advertising tags).
    • 14. End User Page Performance suffers
    • 15. Sensitive data is out of your control
    • 16. Implementation time and cost
    Page load time 15,9 seconds
    Analyticstagging code 4,6 seconds
  • 17. How Conversions relate to Performance
  • 18. Tagless: how does it work
    • Sniffing the web traffic
    Analytics In A Box
  • 19. Advantages of tagless solutions
    • No tagging
    • 20. Real time data capture and reporting
    • 21. Better performance of web pages
    • 22. Performance Data Integration
    • 23. All visitors are monitored, including mobile
    • 24. Web data never leaves your secure network
    • 25. Lower long term cost
  • Solution
    Analytics In a Box (AIB)
    • A complete Web Analytics in a single device
    • 26. Real-time traffic collection engine with Google Urchin
    • 27. No tagging of pages is needed
    • 28. Customer Click Paths
    • 29. Easy to configure and deploy
    • 30. You can begin collecting meaningful data in an hour.
    • 31. Data analysis on an hourly basis
    • 32. Interfacing with back-end systems
     
  • 33. Conclusion
    Using tagless Web Analytics with AIB you get:
    • Quick Results
    • 34. Secure and Accurate data
    • 35. Lower long term cost
    • 36. Independent of IT
  • ION-IP BV.
    Private companyfounded in 1977
    Headquartered in Veenendaal
    50+ employees
    Value’s
    • Powerfull & Agile
    • 37. Expert & Professional
    • 38. Stable & Independent
    • 39. Reliable & Resultdriven
    Focus on
    Improve the business value of customers with a suite of technologies that is specifically designed to optimize the delivery of web- or IP-based applications.
    Contact
    Citadel 10,
    3905 NK Veenendaal,
    +31 (0)318 555055
    info@ionip.com
    Customers
    Factsheet ION-IP

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