Voorlichting

  • 560 views
Uploaded on

 

More in: Education , Business
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
560
On Slideshare
0
From Embeds
0
Number of Embeds
1

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • - WAT - HOE - WIE
  • - WAT - HOE - WIE
  • WAT is ITMC Welk type toerisme is op die locatie haalbaar? En hoe dan verder? markt economisch sociaal cultureel milieu
  • HOE
  • Veldwerk activiteiten: Onderzoek naar ontwikkelingen management van een buitenlandse toeristische bestemming Toepassen van kennis op het gebied van marketing, planning and development, cross cultural studies Ervaren van een lokale samenleving Enquetes houden onder toeristen Interviewen van planners, touroperators, overheidsmedewerkers, stakeholders Kortom…. je analyseert een bestemming
  • COURSE EXAMPLES: Emerging tourism destinations Alternative market research Integrated marketing communication Customer relationship management Destination branding Tourism management of natural & cultural heritage sites Quality and environment
  • Specifiek voor ITMC onderwijs
  • Planner en ontwikkelaar Onderzoeker en consultant Marketeer

Transcript

  • 1. ITMC INTERNATIONAL TOURISM MANAGEMENT & CONSULTANCY INTERNATIONAL TOURISM MANAGEMENT STUDIES (ITMS) Destination Management (ITMC) Travel Management (ITTI)
  • 2. http://todaysmeet.com/ITMC
  • 3.
    • WHAT
    • HOW
    • WHO
  • 4.
    • DESTINATIONS:
    • All over the world
    • Tourism Developments
    • Management
    • Marketing
    • Changing Perspectives
    Consumers Tour Operators National Tourism Office Government Destination: AUSTRALIA Facilitating services Hotels, Villa’s, Guesthouses Attractions Other regional actors Incoming Tour Operators Regional Tourism Offices
  • 5. ITMC PROGRAMME Year II: explore & analyze Year III: synthesize & apply Year IV: plan & advise
    • Every year a project abroad:
    • Fieldwork ‘Destination’
    • Placement
    • Thesis research
  • 6. Semester 1: TOURISM AND DEVELOPMENT What are the nature and consequences of tourism?
  • 7.
    • Semester 1:
    • Planning and Development
    • Understanding the Consumer
    • Tourism Impact Studies
    • Researching Tourism
    • Commercial Skills
  • 8. Semester 2: THE DESTINATION What is the current situation at the destination? What tourism developments are potentially feasible?
  • 9.
    • Semester 2:
    • Cross Cultural Studies
    • Analysing Tourism Markets
    • Tourism Network Dynamics
    • Pre-feasibility Study
    • Management Accounting
    • Field Research Project
  • 10.
    • FIELDWORK
    • Destination Analysis at an international destination
    • Week 1 : excursions & guest lectures
    • Week 2 – 3 : research destination analysis
    • Week 4 – 5 : ‘destination analysis report’
    • Recent destinations:
    • Bali
    • Bangkok / Koh Samui
    • Singapore / Phuket
    • Cambodia / Vietnam
  • 11. Semester 3: BUSINESS PLANNING How can a particular tourism product be developed?
  • 12.
    • Semester 3:
    • Feasibility Study
    • Financial Accounting
    • Project Development
    • Marketing Management Game
    • Management Skills
    • Argumentative communication
  • 13. 68% of all ITMC placements are outside of Europe. 0,0% 5,0% 10,0% 15,0% 20,0% 25,0% 30,0% 35,0% North America South America Oceania (Australia, New Zealand) Central America & carribean Africa Asia Europe
  • 14.  
  • 15.  
  • 16. TYPES OF ORGANISATIONS % 25.2 17.8 15.0 5.6 9.3 0 10 20 30 Consultancy Organisation Tour Operator Tourism Board Hotel / Resort Other accommodation (i.e. ecolodge, hostel)
  • 17.
    • Semester 5:
    • SPECIALISATION
    • Management of Change
    • Cross Cultural Research
    • Heritage Management
    • Business Communication
    • Sustainable Tourism
    • International Marketing
    • Market Research
    • Free program
    • Semester 5:
    • SEMINARS
    • Casino and gaming management
    • Business Correspondence Training
    • Ways of seeing
    • Sustainable tourism in protected areas
    • Leadership
    • Quality Management in Tourism
    • Travel Journalism
    • European Union
  • 18.
    • METHODS:
    • Specific characteristic of ITMC education:
    • Theory and practice oriented (guest) lectures
    • Interactive seminars
    • Workshops
    • Individual & group assignments
    • Projects
    • Intense language training
    • (a.o. Mandarin Chinese)
    Education = Personal
  • 19.
    • CAREERS:
    • The first few years after graduation:
    • 50% in tourism and/or international jobs
    • 25% continues studying
    • 25% other jobs
    • Working as e.g.:
    • Consultant tourism development Namibia / Uganda / Ecuador
    • Manager / owner incoming TO Buenos Aires
    • International tourism consultant, Gouda
    • Director weekly tourism guide Leningrad
    • Officer European Parliament Brussels
    • Director of sales and marketing Crete travel bureau
    • Airline marketeers: Singapore Airlines / Lufthansa
  • 20.
    • PROFILE:
    • Entrepreneurial
    • Internationally oriented
    • Open minded
    • Involved & Passionate
    • Social
  • 21. http://todaysmeet.com/ITMC ITMC H1.001