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Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
Location aware Web Applications
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Location aware Web Applications

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Transcript

  • 1. Location aware web applications I
am
here
!!
 Subramanyan Murali Yahoo! India
  • 2. “The three most important factors in buying a home are, location, location, location!” Loca%on
aware
Web
applica%ons
 2

  • 3. Web •  History has shown us that Distance is irrelevant over the web •  Internet users historically preferred anonymity •  Blogging and User generated content started off sharing Loca%on
aware
Web
applica%ons
 3

  • 4. I can tell where you are •  Global positioning devices –  GPS enable mobiles, Iphone –  Car navigation systems •  Web based map services –  Yahoo! Maps –  Google Maps –  MSN live •  Geo IP •  Cell Tower signaling Loca%on
aware
Web
applica%ons
 4

  • 5. Location data is important •  People relate to the place they are in •  Take comfort in knowing things around them –  Driving directions, bus routes –  Hospitals, ATMs, Bank, Hotel, Malls •  You socialize with people around you –  Friends and Relatives, Car pools –  Door to door services Loca%on
aware
Web
applica%ons
 5

  • 6. 2008 and mapping •  Wired magazine listed out top 10 location aware apps in 2008 •  Trendwatching called it “MapMania” •  Iphone enabled many location aware apps •  Techradar said “Social networking goes location aware” Loca%on
aware
Web
applica%ons
 6

  • 7. Socially relevant •  Social networking takes a whole new meaning •  Application can present more relevant information •  Connections are meaningful and sticky •  Information is more relevant •  New dimension to tagging Loca%on
aware
Web
applica%ons
 7

  • 8. Socially relevant … Loca%on
store
 Web
apps
 Loca%on
data
 aggrega%on
 Loca%on
data
 Friends
 Social
Apps
 World
wide
web
 Mobile
Devices
 Loca%on
services
 Loca%on
aware
Web
applica%ons
 8

  • 9. Socially relevant … •  Historically, Social Apps have been time centric. Adding location makes it even more relevant •  Ads can be targeted better •  The widespread deployment of sensing technologies will make location-aware applications part of everyday life Loca%on
aware
Web
applica%ons
 9

  • 10. What developers have today •  Map Services –  Presentation platforms •  Yahoo! Ajax API •  Google Ajax API –  Data services •  Yahoo! Geo Planet APIs •  Geo-coders •  Real time traffic servers •  Fire Eagle location store •  Google Routing service Loca%on
aware
Web
applica%ons
 10

  • 11. What developers have today … •  Where on Earth Ids (WOID) •  Platforms –  Android Mobile platform –  iPhone –  Face book social apps platform •  Hardware –  GPS enabled phones –  Car GPS systems Loca%on
aware
Web
applica%ons
 11

  • 12. Developers toolbox Loca%on
aware
Web
applica%ons
 12

  • 13. Look further •  Your network responds to your location –  Network uses the right proxies automatically •  Locate misplaced items –  Dog collars –  Track your packages •  Location and travel aware Calendar applications •  Location aware Alarms and reminders Loca%on
aware
Web
applica%ons
 13

  • 14. Look further … •  Automatic Restaurant and hotel recommendations •  Social connections in your neighborhood •  Meet up people •  Predict travel patterns and make intelligent recommendations Loca%on
aware
Web
applica%ons
 14

  • 15. Use cases •  Look at Friends on Fire Face book App –  Fire Eagle Backend •  Socialight – Location aware mobile application •  iNap – Travel alarm •  Whrrl – Social Mapping service iNap
 Loca%on
aware
Web
applica%ons
 15

  • 16. Thank You Loca%on
aware
Web
applica%ons
 16


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