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Location aware Web Applications
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Location aware Web Applications

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  • 1. Location aware web applications I
am
here
!!
 Subramanyan Murali Yahoo! India
  • 2. “The three most important factors in buying a home are, location, location, location!” Loca%on
aware
Web
applica%ons
 2

  • 3. Web •  History has shown us that Distance is irrelevant over the web •  Internet users historically preferred anonymity •  Blogging and User generated content started off sharing Loca%on
aware
Web
applica%ons
 3

  • 4. I can tell where you are •  Global positioning devices –  GPS enable mobiles, Iphone –  Car navigation systems •  Web based map services –  Yahoo! Maps –  Google Maps –  MSN live •  Geo IP •  Cell Tower signaling Loca%on
aware
Web
applica%ons
 4

  • 5. Location data is important •  People relate to the place they are in •  Take comfort in knowing things around them –  Driving directions, bus routes –  Hospitals, ATMs, Bank, Hotel, Malls •  You socialize with people around you –  Friends and Relatives, Car pools –  Door to door services Loca%on
aware
Web
applica%ons
 5

  • 6. 2008 and mapping •  Wired magazine listed out top 10 location aware apps in 2008 •  Trendwatching called it “MapMania” •  Iphone enabled many location aware apps •  Techradar said “Social networking goes location aware” Loca%on
aware
Web
applica%ons
 6

  • 7. Socially relevant •  Social networking takes a whole new meaning •  Application can present more relevant information •  Connections are meaningful and sticky •  Information is more relevant •  New dimension to tagging Loca%on
aware
Web
applica%ons
 7

  • 8. Socially relevant … Loca%on
store
 Web
apps
 Loca%on
data
 aggrega%on
 Loca%on
data
 Friends
 Social
Apps
 World
wide
web
 Mobile
Devices
 Loca%on
services
 Loca%on
aware
Web
applica%ons
 8

  • 9. Socially relevant … •  Historically, Social Apps have been time centric. Adding location makes it even more relevant •  Ads can be targeted better •  The widespread deployment of sensing technologies will make location-aware applications part of everyday life Loca%on
aware
Web
applica%ons
 9

  • 10. What developers have today •  Map Services –  Presentation platforms •  Yahoo! Ajax API •  Google Ajax API –  Data services •  Yahoo! Geo Planet APIs •  Geo-coders •  Real time traffic servers •  Fire Eagle location store •  Google Routing service Loca%on
aware
Web
applica%ons
 10

  • 11. What developers have today … •  Where on Earth Ids (WOID) •  Platforms –  Android Mobile platform –  iPhone –  Face book social apps platform •  Hardware –  GPS enabled phones –  Car GPS systems Loca%on
aware
Web
applica%ons
 11

  • 12. Developers toolbox Loca%on
aware
Web
applica%ons
 12

  • 13. Look further •  Your network responds to your location –  Network uses the right proxies automatically •  Locate misplaced items –  Dog collars –  Track your packages •  Location and travel aware Calendar applications •  Location aware Alarms and reminders Loca%on
aware
Web
applica%ons
 13

  • 14. Look further … •  Automatic Restaurant and hotel recommendations •  Social connections in your neighborhood •  Meet up people •  Predict travel patterns and make intelligent recommendations Loca%on
aware
Web
applica%ons
 14

  • 15. Use cases •  Look at Friends on Fire Face book App –  Fire Eagle Backend •  Socialight – Location aware mobile application •  iNap – Travel alarm •  Whrrl – Social Mapping service iNap
 Loca%on
aware
Web
applica%ons
 15

  • 16. Thank You Loca%on
aware
Web
applica%ons
 16