Turn On Tune In Step Out

Turn on, Tune in, Step out Education, Business and Web 2.0 June 6, 2009 Dan Morrill, CityU of Seattle

We are on the Cusp of a Revolution

Education must meet the needs of 21rst Century Business

That includes social networking as a way to teach, a way to live, and a way to approach education

Social Networking

Blogging

Wiki’s

Truly Open Campus Concepts towards teaching

Use of Open Tools and Standards

June 6, 2009 Placeholder for Presentation Name

The Wide Spread adoption of Social Media has changed how we communicate and interact June 6, 2009 Placeholder for Presentation Name

This includes business June 6, 2009 Placeholder for Presentation Name

Corporate Workers Blog June 6, 2009 Placeholder for Presentation Name

Corporations themselves use other forms of communication like Twitter June 6, 2009 Placeholder for Presentation Name

Corporations also Manage their Image via Social Networks June 6, 2009 Placeholder for Presentation Name

We need to Teach new Media

Video

Blogs

Podcasts

Social Networks

Micro Blogging

Other formats as they come out

Schools also need to Use New Media June 6, 2009 Placeholder for Presentation Name

Schools also need to use Social Networking

Berkeley School Blog Project

Bringing together Adjuncts, Students, FTE’s to support an Advertising Driven web site to highlight the projects that students, teachers and faculty are doing world wide.

School Blogger Associations

Using Name School Association, Schools can use the native talents of their teachers and students to demonstrate:

Core Values of the School

Core Knowledge of the instructors

Brand recognition

Positive Outreach and Community Building

The more we use, the more we know, the better off we are:

Web 2.0 is a disruptive Technology

Our students will evaluate us on the content of the classroom and the social networks we work within

Travels well outside the controlled image of the school via PR and Marketing

Could lead to the misuse of the technology

Could be considered “scary” to people who resist change

Standard Change Reaction

Fear, anger, rejection

Denial of worthiness

Failure to use

Failure to support

Organizational and Cultural Values of Web 2.0 violate the current set of Organizational and Cultural Values

It is important to address cultural fear first

Check your adoption curve, find people who are already working with Social Networking

Create Brown Bag Seminars to cover how to do this

Approach your Innovators to carry the standard

Support the Innovators politically and socially

Develop Guide Lines

Plan on Guidelines

Develop a Social Media Policy for Students, Staff and Faculty

Work on how to enforce

Use it, live by it, enforce it, follow it

Let your Innovators Innovate June 6, 2009 Placeholder for Presentation Name

Support The Innovators June 6, 2009 Placeholder for Presentation Name

Then Promote – Don’t leave to chance

Promote by using Cross Links

Use in Marketing

Use in the Classroom

Use in Presentations

Integrate – Friend Feed, Zimbio, Blog Catalog, Social Median, Digg, Reddit, Stumbedupon, Facebook, Myspace, Bebo, Orkut, and everywhere else

Why Does this Matter?

Opportunistic Branding, Marketing and Promotion

Highlight the strengths of the College

Highlight the strengths of the Faculty

Highlight the strengths of the Staff

Building the Self Confidence of the School

Interactive support from a broad audience

Output for Original Research and Writing

Makes everyone more Real

Schools have and can successfully use social networking to extend their brand June 6, 2009 Placeholder for Presentation Name

Turn on, Tune in, Step out

Social Networking can be one of the best things you can to do bring attention to your college and highlight the unique skills, educators, and staff that your college has.