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Turn On Tune In Step Out
 

Turn On Tune In Step Out

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Presentation for the IACBE at Marylhurst College, how to use social media for an educational institution

Presentation for the IACBE at Marylhurst College, how to use social media for an educational institution

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Turn On Tune In Step Out Turn On Tune In Step Out Presentation Transcript

  • Turn on, Tune in, Step out Education, Business and Web 2.0 June 6, 2009 Dan Morrill, CityU of Seattle
  • We are on the Cusp of a Revolution
    • Education must meet the needs of 21rst Century Business
    • That includes social networking as a way to teach, a way to live, and a way to approach education
    • Social Networking
    • Blogging
    • Wiki’s
    • Truly Open Campus Concepts towards teaching
    • Use of Open Tools and Standards
    June 6, 2009 Placeholder for Presentation Name
  • The Wide Spread adoption of Social Media has changed how we communicate and interact June 6, 2009 Placeholder for Presentation Name
  • This includes business June 6, 2009 Placeholder for Presentation Name
  • Corporate Workers Blog June 6, 2009 Placeholder for Presentation Name
  • Corporations themselves use other forms of communication like Twitter June 6, 2009 Placeholder for Presentation Name
  • Corporations also Manage their Image via Social Networks June 6, 2009 Placeholder for Presentation Name
  • We need to Teach new Media
    • Video
    • Blogs
    • Podcasts
    • Social Networks
    • Micro Blogging
    • Other formats as they come out
    June 6, 2009 Placeholder for Presentation Name
  • Schools also need to Use New Media June 6, 2009 Placeholder for Presentation Name
  • Schools also need to use Social Networking
    • Berkeley School Blog Project
    • Bringing together Adjuncts, Students, FTE’s to support an Advertising Driven web site to highlight the projects that students, teachers and faculty are doing world wide.
    June 6, 2009 Placeholder for Presentation Name
  • School Blogger Associations
    • Using Name School Association, Schools can use the native talents of their teachers and students to demonstrate:
    • Core Values of the School
    • Core Knowledge of the instructors
    • Brand recognition
    • Positive Outreach and Community Building
    June 6, 2009 Placeholder for Presentation Name
  • The more we use, the more we know, the better off we are:
    • Web 2.0 is a disruptive Technology
    • Our students will evaluate us on the content of the classroom and the social networks we work within
    • Travels well outside the controlled image of the school via PR and Marketing
    • Could lead to the misuse of the technology
    • Could be considered “scary” to people who resist change
    June 6, 2009 Placeholder for Presentation Name
  • Standard Change Reaction
    • Fear, anger, rejection
    • Denial of worthiness
    • Failure to use
    • Failure to support
    • Organizational and Cultural Values of Web 2.0 violate the current set of Organizational and Cultural Values
    June 6, 2009 Placeholder for Presentation Name
  • It is important to address cultural fear first
    • Check your adoption curve, find people who are already working with Social Networking
    • Create Brown Bag Seminars to cover how to do this
    • Approach your Innovators to carry the standard
    • Support the Innovators politically and socially
    June 6, 2009 Placeholder for Presentation Name
  • Develop Guide Lines
    • Plan on Guidelines
    • Develop a Social Media Policy for Students, Staff and Faculty
    • Work on how to enforce
    • Use it, live by it, enforce it, follow it
    June 6, 2009 Placeholder for Presentation Name
  • Let your Innovators Innovate June 6, 2009 Placeholder for Presentation Name
  • Support The Innovators June 6, 2009 Placeholder for Presentation Name
  • Then Promote – Don’t leave to chance
    • Promote by using Cross Links
    • Use in Marketing
    • Use in the Classroom
    • Use in Presentations
    • Integrate – Friend Feed, Zimbio, Blog Catalog, Social Median, Digg, Reddit, Stumbedupon, Facebook, Myspace, Bebo, Orkut, and everywhere else
    June 6, 2009 Placeholder for Presentation Name
  • Why Does this Matter?
    • Opportunistic Branding, Marketing and Promotion
    • Highlight the strengths of the College
    • Highlight the strengths of the Faculty
    • Highlight the strengths of the Staff
    • Building the Self Confidence of the School
    • Interactive support from a broad audience
    • Output for Original Research and Writing
    • Makes everyone more Real
    June 6, 2009 Placeholder for Presentation Name
  • Schools have and can successfully use social networking to extend their brand June 6, 2009 Placeholder for Presentation Name
  • Turn on, Tune in, Step out
    • Social Networking can be one of the best things you can to do bring attention to your college and highlight the unique skills, educators, and staff that your college has.
    • Questions?
    • You can download this presentation at Slide Share
    June 6, 2009 Placeholder for Presentation Name