Blogs, Twitter, and Social Networking
Social Media and CityU of Seattle
May 2009
March 30, 2015 Dan Morrill
What is Social Media?
Social Media is a collection of systems that allow users to
interact with content creators
All socia...
Social Media is Globalization 3.0 in action
People to People conversations become more important than the
official communi...
Social Media is a collection of systems
High Order Systems – Aggregation and Collation
Friend Feed (http://friendfeed.com/...
Social Media is a Collection of Systems
Low Level Systems – Where original content can be posted
Blogs (proposed http://bl...
Why Social?
• All the Social Networking systems currently in use rely
on person to person interaction with each other. No
...
Why would we want to use Social Media?
Get to know our audience better, start a conversation with them, find
out what they...
There are some real benefits to doing this
March 30, 2015 Dan Morrill
What are the Rules?
Measure everything
Make a commitment to success
Allow people not to participate
Allow for failure
Lear...
What do we need to do?
Build out the rest of the support systems
blogs.cityu.edu
Figure out who will blog
Program Director...
Measure Everything
Who is coming?
Where are they coming from?
How long are they staying?
Are they starting a conversation
...
Make a commitment to success
Presidential Staff
Deans
Program Directors
Senior Staff
Special Groups
All need to be partici...
Allow people not to participate
It is OK not to want to blog
It is OK not to want to twitter
It is OK not to want to be on...
Allow for failure
At some point, there is going to be a
major failure somewhere:
Personal
Informational
Scorched Earth app...
Learn from the comments
People are going to tell you
things:
Things you want to hear
Things you do not want to hear
Opinio...
Adopt and promote change within and outside
the organization
Social Networking is not easy
Change is not easy
Social Netwo...
Communicate, participate, engage
Communicate – use the
systems we connect to, to
get the word out
Participate – continuall...
Similar systems with big differences
Twitter is a “micro blogging”
site, you have 140
characters or less to
express yourse...
Aggregation and Collection Systems
Aggregation and Collection
systems collect original
content either automatically
or bas...
Blogs and Content Systems
There are many kinds of
content creation and
delivery systems
The one you choose to
use are the ...
Facebook
Facebook is a person
aggregation site, people hang out
there to meet up with old friends
and make new ones, share...
But there are other social networking sites
There are a lot of social
networking sites
You need to find time to
participat...
Information Overload
As people build trusted
communities, information
overload becomes
meaningless, we self filter
How muc...
Theories on why we do what we do
Much like Maslow's
Hierarchy of Needs, social
networking has a similar
break down in how ...
But it all boils down to people
March 30, 2015 Dan Morrill
So why do we want to do this?
Start the conversation – if we don’t start it, no one else will
Participate in the greater e...
Upcoming SlideShare
Loading in...5
×

Social Media Plan for CityU of Seattle

987

Published on

General overview of the proposed social media plan for CityU of Seattle. What we need to do, what we can expect, and where we are already.

Published in: Business

Transcript of "Social Media Plan for CityU of Seattle"

  1. 1. Blogs, Twitter, and Social Networking Social Media and CityU of Seattle May 2009 March 30, 2015 Dan Morrill
  2. 2. What is Social Media? Social Media is a collection of systems that allow users to interact with content creators All social media systems allow complex interaction between people across many different types of platforms and conversational styles Few create, some participate, many simply read passively, but this is changing – people want to talk and be heard March 30, 2015 Dan Morrill
  3. 3. Social Media is Globalization 3.0 in action People to People conversations become more important than the official communication from the company The company, group, organization no longer controls the message, the people within and outside the organization control and produce the message, the company can only monitor what is being said about their brand and engage when appropriate or desired The barriers to entry are nonexistent, anyone can join in or leave at any time March 30, 2015 Dan Morrill
  4. 4. Social Media is a collection of systems High Order Systems – Aggregation and Collation Friend Feed (http://friendfeed.com/cityuofseattle) Social Median Stumbleupon/Digg/Reddit and Bookmarking sites Mid Level Systems – Notification and Conversation Systems Twitter (http://twitter.com/cityu) RSS Readers (Really Simple Syndication) March 30, 2015 Dan Morrill
  5. 5. Social Media is a Collection of Systems Low Level Systems – Where original content can be posted Blogs (proposed http://blogs.cityu.edu) Web Sites (http://cityu.edu) Blip.TV/YouTube (Video) (http://cityuwebcast.blip.tv/) Podcasting Servers (http://technology.cityu.edu/loudblog/) Some mid and high level systems can also be used for original content in the form of comments FriendFeed, Social Median, and Twitter are examples of this process March 30, 2015 Dan Morrill
  6. 6. Why Social? • All the Social Networking systems currently in use rely on person to person interaction with each other. No People No Conversation • All the Social Networking systems start with an idea posted anywhere on the internet, then shared, reshared, commented, and eventually a consensus is achieved, or the issue is dropped • All the Social Networking Systems rely on reaching a “catalyst state” in that there are enough people for discourse (not necessarily intelligent) March 30, 2015 Dan Morrill
  7. 7. Why would we want to use Social Media? Get to know our audience better, start a conversation with them, find out what they want then deliver it Better brand name recognition raise our brand awareness and exposure on an international stage Reach our customers and constituents where they are (LinkedIn, Facebook, Twitter, FriendFeed, et. al.) and how they choose to consume data/information Demonstrate quality – what we provide is a quality product, more people should talk about it, if we don’t start who else will? March 30, 2015 Dan Morrill
  8. 8. There are some real benefits to doing this March 30, 2015 Dan Morrill
  9. 9. What are the Rules? Measure everything Make a commitment to success Allow people not to participate Allow for failure Learn from the comments Adopt and promote change within and outside the organization Communicate, participate, engage March 30, 2015 Dan Morrill
  10. 10. What do we need to do? Build out the rest of the support systems blogs.cityu.edu Figure out who will blog Program Directors? Department Heads? Alumni Affairs? SIFE? Teachers? Start writing content First one to 100 posts wins a prize, will Dan win? Tie them into higher level systems Twitter, FriendFeed, Social Median, and others March 30, 2015 Dan Morrill
  11. 11. Measure Everything Who is coming? Where are they coming from? How long are they staying? Are they starting a conversation or passive readers? Where are they engaging at, on the site, on another system? Where are we talking to them? What does our content look like, is it quality or forced? Where else are folks talking about us? March 30, 2015 Dan Morrill
  12. 12. Make a commitment to success Presidential Staff Deans Program Directors Senior Staff Special Groups All need to be participating in the program All need to be behind what we are doing March 30, 2015 Dan Morrill
  13. 13. Allow people not to participate It is OK not to want to blog It is OK not to want to twitter It is OK not to want to be on Facebook It is OK not to want to be on LinkedIn The people who do participate are the ones who want to be there We only want willing participants March 30, 2015 Dan Morrill
  14. 14. Allow for failure At some point, there is going to be a major failure somewhere: Personal Informational Scorched Earth approach to quitting Trolls and other forms of life How we handle the controversy is more important than how we handle the day to day Plan on failure – know what you are going to do before there is a firestorm on the network March 30, 2015 Dan Morrill
  15. 15. Learn from the comments People are going to tell you things: Things you want to hear Things you do not want to hear Opinions on what works and what does not work Love and Hate Mail No matter what they say No matter how they say it Does it provide value to what we are doing? If yes, use it. March 30, 2015 Dan Morrill
  16. 16. Adopt and promote change within and outside the organization Social Networking is not easy Change is not easy Social Networking can be downright scary Promote change – but do not force it on people who do not want it. Social Networking can be fun, we just have to show that it can be fun March 30, 2015 Dan Morrill
  17. 17. Communicate, participate, engage Communicate – use the systems we connect to, to get the word out Participate – continually make great content and comment on others content Engage – Engage across the spectrum of social systems we participate in March 30, 2015 Dan Morrill
  18. 18. Similar systems with big differences Twitter is a “micro blogging” site, you have 140 characters or less to express yourself FriendFeed is an aggregation point with conversation, people can use it just like twitter and feed other data into it March 30, 2015 Dan Morrill
  19. 19. Aggregation and Collection Systems Aggregation and Collection systems collect original content either automatically or based on user submissions, people then vote and comment on the entry Yes even Google does this with Google news and other content March 30, 2015 Dan Morrill
  20. 20. Blogs and Content Systems There are many kinds of content creation and delivery systems The one you choose to use are the ones you will be the most familiar with and could end up a permanent decision March 30, 2015 Dan Morrill
  21. 21. Facebook Facebook is a person aggregation site, people hang out there to meet up with old friends and make new ones, share information, start conversations, take quizzes, look at bad advertising, and otherwise interact with people who are geographically dispersed around the world There are some 200 million people on Facebook March 30, 2015 Dan Morrill
  22. 22. But there are other social networking sites There are a lot of social networking sites You need to find time to participate in them, and finding the time is not easy in our hyper connected ADD world There are hundreds that are not on this slide March 30, 2015 Dan Morrill
  23. 23. Information Overload As people build trusted communities, information overload becomes meaningless, we self filter How much you are trusted is your social capital Spend it wisely, it is all you have online March 30, 2015 Dan Morrill
  24. 24. Theories on why we do what we do Much like Maslow's Hierarchy of Needs, social networking has a similar break down in how we address those things we need, as we need them, when we need them. This chart works across many social systems March 30, 2015 Dan Morrill
  25. 25. But it all boils down to people March 30, 2015 Dan Morrill
  26. 26. So why do we want to do this? Start the conversation – if we don’t start it, no one else will Participate in the greater educational communities – bring more visibility by participating in and sharing data with some of the other educational blogging systems out there, as well as other social systems Set the tone – how we engage, when we engage, how we participate shows how cool CityU of Seattle can be March 30, 2015 Dan Morrill
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×