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Ministry Ventures & the Marketing Twins Welcome You to    "Social Media:  The New Fundraising Frontier" To join ...
Social Media for Non-Profits presented by The Marketing Twins at 1429 Creative MarketingTwins.com “ The New Fundraising  F...
What exactly is Social Media ? 1
Website Your website is the hub of information for your constituents and donors 2
Podcasts Tell your story and interview others who impact your organization 3
Blogs Participate in the blogging community to raise awareness  4
Videos Capture the experience and  share it with others 5
Photos Share, promote & highlight to showcase impact to community 6
Email Communication Turning boring newsletters into  dynamic communication links 7
Online PR Manage your own public relations & dissemination of information Press Releases 8
Social Profiles / Networking Get engaged into the conversation 9
MySpace <ul><li>130 Million active users </li></ul><ul><li>Increase in 2009 of age 18-24 users </li></ul><ul><li>Fundraisi...
MySpace Blood Drive Campaigns Social justice awareness Global issues 11
LinkedIn <ul><li>47 Million active users </li></ul><ul><li>A new member joins LinkedIn </li></ul><ul><li>approximately eve...
LinkedIn 13
Facebook <ul><li>325 Million active users </li></ul><ul><li>More than two-thirds of users are  </li></ul><ul><li>outside c...
Facebook FB status: [NAME] is donating my status to Bella http://www.aspca.org/bella  a dog at the ASPCA who needs a new h...
Twitter <ul><li>140 character “microblog” </li></ul><ul><li>Most users:  Age 25-49 </li></ul><ul><li>Four reasons to use T...
Twitter 17
Social Media Visit our social media resource page: MarketingTwins.com/ MV 18
Ministry Assessment & Consultation <ul><li>Get insight into your ministry’s performance with a one-on-one consultation wit...
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Social Media For Non Profits Mv

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This presentation was produced for Ministry Ventures by The Marketing Twins at 1429 Creative (http://www.marketingtwins.com) of Fort Worth, Texas.

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Transcript of "Social Media For Non Profits Mv"

  1. 1. Ministry Ventures & the Marketing Twins Welcome You to   &quot;Social Media: The New Fundraising Frontier&quot; To join the webinar, call 866.430.1583. Give event passcode – 8198#. Once on the call, please mute your phone by using *6 rather than using the mute feature of your phone. Please direct questions via chat to “ Randy Vaughn ”. Randy Vaughn is our presenter today. Randy and his brother Donny are “The Marketing Twins” – a faith-based creative team with a unique blend of experience in marketing and ministry.
  2. 2. Social Media for Non-Profits presented by The Marketing Twins at 1429 Creative MarketingTwins.com “ The New Fundraising Frontier: Telling Your Story & Resonating With Donors”
  3. 3. What exactly is Social Media ? 1
  4. 4. Website Your website is the hub of information for your constituents and donors 2
  5. 5. Podcasts Tell your story and interview others who impact your organization 3
  6. 6. Blogs Participate in the blogging community to raise awareness 4
  7. 7. Videos Capture the experience and share it with others 5
  8. 8. Photos Share, promote & highlight to showcase impact to community 6
  9. 9. Email Communication Turning boring newsletters into dynamic communication links 7
  10. 10. Online PR Manage your own public relations & dissemination of information Press Releases 8
  11. 11. Social Profiles / Networking Get engaged into the conversation 9
  12. 12. MySpace <ul><li>130 Million active users </li></ul><ul><li>Increase in 2009 of age 18-24 users </li></ul><ul><li>Fundraising campaigns are viral </li></ul><ul><li>Increase product donations through </li></ul><ul><li>awareness </li></ul><ul><li>Utilize “causes” application </li></ul>10
  13. 13. MySpace Blood Drive Campaigns Social justice awareness Global issues 11
  14. 14. LinkedIn <ul><li>47 Million active users </li></ul><ul><li>A new member joins LinkedIn </li></ul><ul><li>approximately every second </li></ul><ul><li>Networking with potential donors </li></ul><ul><li>Join groups to connect to others </li></ul><ul><li>Make contacts and share answers </li></ul><ul><li>through discussion forums </li></ul><ul><li>Post fundraising events </li></ul>12
  15. 15. LinkedIn 13
  16. 16. Facebook <ul><li>325 Million active users </li></ul><ul><li>More than two-thirds of users are </li></ul><ul><li>outside college age </li></ul><ul><li>Fastest growing demographic - 35+ </li></ul><ul><li>Promote organization on Fan Pages </li></ul><ul><li>Connect members through Groups </li></ul><ul><li>Share photos, videos and events </li></ul><ul><li>Encourage “share” feature </li></ul><ul><li>Use FB “causes” application </li></ul>14
  17. 17. Facebook FB status: [NAME] is donating my status to Bella http://www.aspca.org/bella a dog at the ASPCA who needs a new home. 15
  18. 18. Twitter <ul><li>140 character “microblog” </li></ul><ul><li>Most users: Age 25-49 </li></ul><ul><li>Four reasons to use Twitter: </li></ul><ul><ul><ul><li>H – Hub </li></ul></ul></ul><ul><ul><ul><li>E – Educate </li></ul></ul></ul><ul><ul><ul><li>L – Lead / Inspire </li></ul></ul></ul><ul><ul><ul><li>P – Promote </li></ul></ul></ul>16
  19. 19. Twitter 17
  20. 20. Social Media Visit our social media resource page: MarketingTwins.com/ MV 18
  21. 21. Ministry Assessment & Consultation <ul><li>Get insight into your ministry’s performance with a one-on-one consultation with MV CEO and former National Director of Crown Financial Ministries Boyd Bailey – free for leaders who complete the “Ministry IQ” assessment. </li></ul>To schedule your consultation, contact Elaine Paradise at 770.558.8197 or at eparadise@ministryventures.org   Ministry Ventures equips ministries for Christ through training and personal coaching in the 5 Best Practices of Prayer, Board of Directors, Ministry Model, Administration, and Fundraising. 19
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