LIVING DIGITALLY using social media on the Christian college campus

How can your campus use social media to recruit students and strengthen community?

How can your campus use social media

to recruit students and strengthen community?

What makes a Christ-centered campus special?

What makes a Christ-centered campus special?

Community

What does this have to do with social media?

What does this have to do with social media?

What is social media?

What is social media?

Social media is the democratization of information, transforming people from content readers into content publishers. It is the shift from a broadcast mechanism to a many-to-many model, rooted in conversations between authors, people, and peers.

Social media is the democratization of

information, transforming people from

content readers into content publishers.

It is the shift from a broadcast

mechanism to a many-to-many model,

rooted in conversations between

authors, people, and peers.

Or,

Or,

Social media is the creation of online content by anyone, anywhere. Media you can interact with.

Social media is the creation of online content by

anyone, anywhere. Media you can interact with.

MySpace Facebook Blogs Twitter Video-blogging Podcasts YouTube

MySpace

Facebook

Blogs

Twitter

Video-blogging

Podcasts

YouTube

Why should social media matter to your campus?

Why should social media

matter to your campus?

These are the tools of today’s storytellers.

These are the tools of today’s storytellers.

Who is telling your school’s story?

Who is telling your school’s story?

This brand-building storytelling is only going to increase.

This brand-building storytelling is only going to increase.

It's where your students and families are spending their time.

It's where your students and families are

spending their time.

More than half of all online American teenagers use social networking sites. *

More than half of all online American

teenagers use social networking sites.

64% of online teenagers created content *

64% of online teenagers created content

People trust people. Not advertising. Not marketing. And they tell the best stories.

People trust people.

Not advertising.

Not marketing.

And they tell the best stories.

Social media is about building relationships.

Social media is about

building relationships.

Ryan Moede Marketing & Communications Manager | CCCU [email_address] * Pew Internet & American Life Project

Ryan Moede

Marketing & Communications Manager | CCCU

[email_address]

* Pew Internet & American Life Project