Embracing Technology as a Nonprofit eTapestry Prospect Webinar To join the audio dial, 866.410.7442 Pass code 4066159115# *6 Mutes your Phone # 6 UN-Mutes your Phone Your presenter: Matt McNulty firstname.lastname@example.org Arts and Cultural Account Executive
Agenda: Introduction eTapestry, A Blackbaud Product and Company Overview Your nonprofit How many records are you tracking and how are you tracking them? Why are you at our webinar today? Why you need a technology partner Building a strategic solution with eTapestry Total CRM Integration Communication Reports, Analysis and Strategy How eTapestry can help you succeed Raise more money guarantee Moving forward with eTapestry
Your nonprofit: Please introduce yourself and your nonprofit How many records are you tracking and where are you tracking them? Why are you at our webinar today?
5 Reasons You Need a Software Solution and a Technology Partner You need to move beyond business as usual; despite the economic climate You need to drive results You need greater efficiencies You need increased productivity You need greater reporting
eTapestry & Blackbaud – your technology partner Blackbaud is the leading global provider of software and services designed specifically for nonprofit organizations, enabling them to improve operational efficiency, build strong relationships, and raise more money to support their missions. Approximately 22,000 organizations — including the American Red Cross, Dartmouth College, the WGBH Educational Foundation, Episcopal High School, Lincoln Center, Cancer Research UK, Special Olympics, and Arthritis Foundation — use one or more of Blackbaud products and services for fundraising, constituent relationship management, financial management, direct marketing, school administration, ticketing, business intelligence, website management, prospect research, consulting, and analytics. Quick Facts Management team led by Marc Chardon, Chief Executive Officer. 2000+ employees, in 6 countries. Revenues of $302.5 million in 2008. Listed on NASDAQ Global Select Market under ticker symbol BLKB. More than 22,000 customers located in 75 countries, with concentrations in North America, Europe and Asia Pacific Philanthropic corporate culture that encourages volunteerism. Headquartered in Charleston, South Carolina, with operations in Cambridge, Massachusetts; Denver; Indianapolis, Indiana; San Diego; Toronto, Ontario; Glasgow, Scotland; London; Sydney, Australia; and Almere, The Netherlands. Founded in 1981. eTapestry Division In 1999, eTapestry introduced the first on-demand fundraising software delivered over the Internet, giving users’ access from any location and a solution that is automatically backed-up, maintained and updated. As a wholly owned subsidiary of Blackbaud we offer our clients the ideal combination of leading edge technology along with unparalleled financial strength. Over 7000 customers with a customer retention rate of 98%
Are your website and database integrated? Integration directly into your database Requires no additional manual entry Customizable
eTapestry – Online Strategies Websites Brochure & Content Management Sites Social Media Online Giving & Engagement Ways to Give Ways to Give Recurring Gifts Event Registration Memberships Volunteer Registration Donor/Member Login Ecommunication Personal Fundraising Friends asking Friends ‘A – thons’ Sponsorships Registrations Cart Selling Items Registrations Free Information Gifts
Websites: eTapestry has built and hosts over 270 websites Your website is the first place a donor will go to get information on your organization and it takes less than a minute to gain or loose a possible donor
Do you have an online social media strategy? Whatis happeningwhen? Get involvedDonateonlineContactusUpcoming events
eTapestry can provide you with a simple link on your current website that will connect your donors to an online giving page
Where the donor will complete the online giving page
The gift is automatically processed and tracked through your database and the donor is notified and thanked for the successful transaction
The results Convenience for the donor Gift is automatically deposited and put to use by the nonprofit Automatically recorded in your eTapestry database Donor is acknowledge and thanked immediately which makes the donor more likely to continue to give to your organization Clean accurate data/results
Are your communications integrated? Integration directly in/out your database Online & Offline Communications Customizable Cut down on mailing, administrative time & costs Accessible from mobile phone, laptop, home computer Measureable results
Did you know? Email cultivation is more effective and cost efficient in reaching your supporters. So why would you pay more (direct mail) to get less?
Email & Ecommunication Our advanced email solution provides a fully integrated email tool that includes spam checking and scheduling
What does fully integrated mean to you? At eTapestry it means giving you everything you need to be successful in your email campaigns. And what good is a campaign if you can’t measure your results? Our detailed email delivery reports will provide everything you need to measure your results
Real Life Example…. Dec 11: Subject line: Urgent Appeal: Your gift to CRS is vitally important! Straight Appeal Static donation form Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
Dec 29: Subject line: Only 48 hours left to make a tax-deductible gift! Added “hotspot” text Added video message from our president (that plays right on the donation form) Added a strong pull-quote Raised $112k Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
Dec 31: Subject line: Final Deadline: Last chance to make a tax-deductible gift New “hotspot” text Kept video message from our president New pull quote Raised $119k Source: Laura Durington: CRS Social Media Presentation-AFP Maryland
Accessible from your handheld device eTapestry Mobile Included with your eTapestry service Specifically formatted for mobile use Fast Real time information – no syncing or downloading
Against your self or groups like you to measure progress, trends, areas to focus on
Since we know how important reporting is, we will guarantee you better recordkeeping abilities to track what is important to your nonprofit like: Relationships Events & Event Attendance Email Communication Communication Preferences Family/Business Tracking Planned Gifts Volunteer Skills, Hours Split gifts Education, alumni information Program tracking Grant Tracking Donor/Prospect Interactions Occupation, Interests Memorials,Tributes Memberships Future Cultivation Strategy Matching Gifts/Soft Credits Pledge Schedules Recurring Gifts Custom Fields for your unique needs
Conversion, Implementation and Consulting Services Standard & Custom Conversions Imports Template Custom Account Management Conversion, Training, Support, Consulting working in conjunction with customer Account Manager and team working with you to meet your implementation goals Consulting Best Practices Custom Reports & Queries Setup and recommendations for implementation of specific modules & tools like shopping cart, ecommunications etc. ‘Personal Training’ Onsite Development Audits 6-12 month review
Support, Training & Additional Modules can be purchased at any time. Price may include set-up fee and annual charges.
Still not sure? Let us be your Bioluminescent Bacteria WE WILL BE GOOD FOR EACH OTHER OR IT IS FREE - Sign up with eTapestry, and if you don't raise more money with us than you were before, you'll get our software free for a year. http://www.etapestry.com/beetle/
What’s next? Working with eTapestry… We’ll discuss your unique needs. We’ll build a custom proposal. We’ll provide a personalized demonstration. We’ll help you with every step of implementation.
Fundraising Membership Project, Grant, Endowment Relationships Events Donor Cultivation Data Analytics Moves Management Online Transactions Advocacy Direct Mail Web Strategy Email Marketing Content Management TrueCRM eTapestry can help you achieve your fundraisings goals offering you a tool for every aspect of the TrueCRM offering.