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Social Media Collaboration
 

Social Media Collaboration

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Develop a process to collaborate with your colleagues to maximize the impact of your message

Develop a process to collaborate with your colleagues to maximize the impact of your message

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    Social Media Collaboration Social Media Collaboration Presentation Transcript

    • Social Media Collaboration
      Using Automation to Maximize the Impact of Social Media Through Coordinated Collaboration
      www.automatesocialmedia.com
      info@automatesocialmedia.com
      800-961-6762
    • Agenda
      Purpose
      Assumptions
      Automation
      Link Social Accounts
      Use Social Media Automation
      Updates for Upload
      Distribution of Updates
      Expectation and Responsibilities
      Next Steps
    • Purpose
      Demonstrate how to automate Social Media in order to maximize impact, while minimizing time
      Set up Automation
      Establish process to gather social media updates from collaborators
      Establish process to distribute social media to collaborators
      Explain responsibilities and expectations of collaborators
    • Assumptions
      Understand Social Media
      Social Media Accounts Active
      Willingness to Leverage Social Media to Deliver Message for you and others
      Ability to use automation
      Commitment to collaborate to achieve results
    • Social Media Sites
      Facebook
      Twitter
      LinkedIn
      Many others
      Manage updates through automation
    • Automation
      Many different Tools – Hoot Suite, Social Oomph, Tweet Deck
      Social Oomph
      Automation
      Bulk Upload
      Manage Friends and Followers
      Our focus – synchronized action with bulk upload and automatic updates
    • Updates
      Create 140 character message with URL to your website
      Have a conversation, demonstrate expertise, promote others
      Use articles to create updates
      Shorten URL
    • Updates
      Use symbols to maximize impact
      mentioning other users by their Twitter username (preceded by the @ sign) in your Tweets
      Hashtags: helping you find interesting Tweets
      People use the hashtag symbol # before relevant keywords in their Tweet to categorize those Tweets to show more easily in Twitter Search.
      Clicking on a hashtagged word in any message shows you all other Tweets in that category.
      Hashtags can occur anywhere in the Tweet.
      Hashtagged words that become very popular are often Trending Topics.
    • Bulk Upload
      Text file of updates with hash tags (#), mentions (@), and URLs
      No more than 140 characters with shorten URLs
    • Facebook to Twitter
      Facebook to Twitter
      If linked, highlight Facebook accounts, not twitter. If you forget, twitter will not allow the same post to the same account within a 24 hour period
    • Set the Automated Queue
    • Expectations for Collaboration
      Provide updates (140 character) about your message for your business with #, @, www.
      Event
      Promotion
      Conversation
      Send to nen@automatesocialmedia.com
      Receive update smart sheet
      Upload smart sheet
      Set the queue
      Next update, purge, reload
    • Next Steps
      Create Updates (no more than 140 characters)
      Use Hash Tags for Key Words (#NEN)
      “Like”
      “Retweet”
      “Share”
    • More Information
      www.automatesocialmedia.com
      info@automatesocialmedia.com
      800-961-6762