Just say NO to porting © 2008 Rapid Mobile Media Ltd
The Porting Problem <ul><li>Porting is intended to make mobile applications available on a wide range of handsets, but: </...
The Problem <ul><li>Porting is bad engineering </li></ul><ul><ul><li>Poor use of engineering time </li></ul></ul><ul><ul><...
The Solution <ul><li>Automate device detection </li></ul><ul><ul><li>Recognise new devices automatically </li></ul></ul><u...
ThinkPhone Deliver <ul><li>ThinkPhone Deliver from Rapid Mobile </li></ul><ul><li>Part of the ThinkPhone platform </li></u...
ThinkPhone Architecture Device Knowledge ThinkPhone Framework Secure Communications Animation SmartForm Jazz Effects Wide ...
ThinkPhone Architecture Device Knowledge ThinkPhone Framework Secure Communications Animation SmartForm Jazz Effects Wide ...
The ThinkPhone Platform <ul><li>ThinkPhone Design </li></ul><ul><ul><li>Software library for mobile client and server </li...
Find out more <ul><li>Contact us for a demo: </li></ul><ul><li>W  www.rapid-mobile.com </li></ul><ul><li>E  [email_address...
Just Say  NO  To Porting
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Just Say No To Porting

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Rapid Mobile's entry for the Mobile Monday Global Peer Awards. The presentation describes how manual porting of mobile applications is not effective, and presents ThinkPhone Deliver, our automatic active provisioning technology that eliminates the need for porting.

You can see the corresponding video here:

http://uk.youtube.com/watch?v=PLCho3fd46Q

www.rapid-mobile.com

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Just Say No To Porting

  1. 1. Just say NO to porting © 2008 Rapid Mobile Media Ltd
  2. 2. The Porting Problem <ul><li>Porting is intended to make mobile applications available on a wide range of handsets, but: </li></ul><ul><li>It is slow and costly </li></ul><ul><li>Managing the matrix of builds is difficult </li></ul><ul><li>Updates and fixes are almost impossible </li></ul><ul><li>It is not effective as: </li></ul><ul><ul><li>Each handset has many variants </li></ul></ul><ul><ul><li>New handsets are not supported </li></ul></ul>© 2008 Rapid Mobile Media Ltd
  3. 3. The Problem <ul><li>Porting is bad engineering </li></ul><ul><ul><li>Poor use of engineering time </li></ul></ul><ul><ul><li>Maintenance is difficult to impossible </li></ul></ul><ul><ul><li>Does not actually solve fragmentation </li></ul></ul><ul><li>Porting is bad economics </li></ul><ul><ul><li>Does not maximise user reach </li></ul></ul><ul><ul><li>Unsupported users do not return </li></ul></ul><ul><ul><li>Massive on-going cost </li></ul></ul>© 2008 Rapid Mobile Media Ltd
  4. 4. The Solution <ul><li>Automate device detection </li></ul><ul><ul><li>Recognise new devices automatically </li></ul></ul><ul><ul><li>Use available information and heuristics </li></ul></ul><ul><ul><li>Distribute the knowledge † </li></ul></ul><ul><li>Automate application build </li></ul><ul><ul><li>Build each application on demand </li></ul></ul><ul><ul><li>Select language, branding as needed </li></ul></ul><ul><ul><li>Embed user-specific information and security </li></ul></ul>† Distributed device support is patent pending © 2008 Rapid Mobile Media Ltd
  5. 5. ThinkPhone Deliver <ul><li>ThinkPhone Deliver from Rapid Mobile </li></ul><ul><li>Part of the ThinkPhone platform </li></ul><ul><li>Active provisioning approach: </li></ul><ul><ul><li>Application and asset sets developed manually </li></ul></ul><ul><ul><li>Asset selection and app assembly automated </li></ul></ul><ul><li>In production operation since 2005 </li></ul><ul><li>Applications delivered to >4000 handsets </li></ul><ul><li>Currently operates with Java ME </li></ul>© 2008 Rapid Mobile Media Ltd
  6. 6. ThinkPhone Architecture Device Knowledge ThinkPhone Framework Secure Communications Animation SmartForm Jazz Effects Wide & Deep Rich Content Device Quirks Advertising Exceptions Sports Betting Apps Gaming Apps Content Apps New Verticals Client Application Mobile Solution Server ThinkPhone Framework Secure Communications Advertising Plug-ins Contextualizer Device Optimizer Image Manager Ad Designer Analytics Campaign Manager Ad360 Ad Server Device Identification Application Builder Device Profiler Download Support User Management Service Control Support Alerts Support Console Active Provisioning Server Patent-pending, end-to-end mobile advertising solution, including WAP, SMS and MMS. Common Client Platform Common Server Platform Ad360 Mobile Advertising Server ThinkPhone Deliver ThinkPhone Design © 2008 Rapid Mobile Media Ltd Integration Exceptions Authentication
  7. 7. ThinkPhone Architecture Device Knowledge ThinkPhone Framework Secure Communications Animation SmartForm Jazz Effects Wide & Deep Rich Content Device Quirks Advertising Exceptions Sports Betting Apps Gaming Apps Content Apps New Verticals Client Application Mobile Solution Server ThinkPhone Framework Secure Communications Advertising Plug-ins Contextualizer Device Optimizer Image Manager Ad Designer Analytics Campaign Manager Ad360 Ad Server Device Identification Application Builder Device Profiler Download Support User Management Service Control Support Alerts Support Console ThinkPhone Deliver Server Patent-pending, end-to-end mobile advertising solution, including WAP, SMS and MMS. ThinkPhone Design © 2008 Rapid Mobile Media Ltd Integration Exceptions Authentication
  8. 8. The ThinkPhone Platform <ul><li>ThinkPhone Design </li></ul><ul><ul><li>Software library for mobile client and server </li></ul></ul><ul><li>ThinkPhone Deliver </li></ul><ul><ul><li>Active application provisioning server </li></ul></ul><ul><li>ThinkPhone Design </li></ul><ul><ul><li>Mobile Internet content management system </li></ul></ul><ul><li>Ad360 </li></ul><ul><ul><li>Complete unified mobile advertising server </li></ul></ul>© 2008 Rapid Mobile Media Ltd
  9. 9. Find out more <ul><li>Contact us for a demo: </li></ul><ul><li>W www.rapid-mobile.com </li></ul><ul><li>E [email_address] </li></ul><ul><li>T +44 131 243 2502 </li></ul><ul><li>Visit us on stand 7D84 at World Mobile Congress, Barcelona. </li></ul>© 2008 Rapid Mobile Media Ltd
  10. 10. Just Say NO To Porting
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