Social Media for NonProfits:    Engaging stakeholders via social media
“Non-profit organizations                    that have embraced                    social media with a                    ...
How does social mediaenhance your non-profit? Deepening relationships and engagement: By embracing  openness and inspirin...
When developingyour social mediaprogram, useP.O.S.T. method…P= People Who are you toengage?O= Objectives What are youtryin...
Social MediaPlatformsTwitterFacebookBlogsFoursquareYoutube
Twitter
1Create a custom Twitterbackground that reflects yourorganization’s mission and brand
List the Twitter handles of the staffcontributing to your org’s feed         2
Monitor your city’s Twitter hashtagfor relevant information              3
Build real relationships byreplying, retweeting, and joindiscussions                      4
Promote an event, campaign, ormovement with twitter hashtags(#beatcancer #memorywalk)        5
Piggyback on trending topics if theyare related to your cause              6
Organize a tweetup   7
Start a petition with act.ly   8
Help web visitors tweet aboutyour content with one click     9
Create a “twibbon” for people toadd to their Twitter avatars to showtheir support                                       10
CASE STUDY: charity: water           @charitywater charity: water is a non-  profit organization  bringing clean and safe...
Facebook
Facebook Tips for PowerfulContent by Beth Kanter Timely, Relevant, and  Quality Content Pictures Can Inspire Many  Share...
Facebook Tips, Continued…                    Experiment with Timing                    Include a call to action:        ...
CASE STUDY:Human Rights CampaignImages with quote more powerful than simply the quote as status update                    ...
CASE STUDY:NPR’s Valentine’s Cards          Shows NPR’s sense of humor and what they are                                  ...
Blogs
Create an editorialcalendar for your blog   1
Add your blog’s feed toyour fan page             2
Accepting and encouragingcomments allows your blog readersto do some brainstorming for you    3
Write blogs with contentthat is useful for everyone                        4               National Wildlife Federation (N...
Foursquare
What is Foursquare?                              It is a location-based social                            networking site,...
Increase brand presenceThe geolocation element is a great way to  put your nonprofit on the map                           ...
Manage people within an eventAsk your volunteers to check in on Foursquare when your nonprofit holds an event.            2
Cause Marketing & Event Promotion                                                                     3  Recruit a corpor...
3 things to get started… Register your nonprofit Add “tips” The tips and  shout-out features let you  include interestin...
Youtube
Youtube’s Nonprofit Program                    Free Benefits                   Premium branding                    capabi...
CASE STUDY:Invisible Children & KONY 2012                Video goes viral & shared across various                         ...
CASE STUDY:Make-A-Wish Foundation’s “My Wish” Series             ESPN pairs with Make-A-Wish in series that             ch...
End
Social Media for Nonprofits
Social Media for Nonprofits
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Social Media for Nonprofits

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Engaging Stakeholders via Social Media

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Social Media for Nonprofits

  1. 1. Social Media for NonProfits: Engaging stakeholders via social media
  2. 2. “Non-profit organizations that have embraced social media with a “listen, fail informatively, and evolve approach” are seeing results.”–Beth Kanter, author of Beth’s Blog andnamed one of Business Week’s “Voices ofInnovation for Social Media”
  3. 3. How does social mediaenhance your non-profit? Deepening relationships and engagement: By embracing openness and inspiring stakeholders, stakeholders begin to take action on their own Individuals & small groups are self-organizing around non- profit causes Social media is enabling individuals to create, join, and grow groups around issues they care about outside the direct control of a non-profit Facilitating collaboration and crowdsourcingSocial media allows nonprofits to collaborate with supporters by crowdsourcing ideas, feedback, and content for programs Social change behind firewall social media can help change the culture, flatten hierarchical structures, speed decision- making, improve programs and services.
  4. 4. When developingyour social mediaprogram, useP.O.S.T. method…P= People Who are you toengage?O= Objectives What are youtrying to achieve?S= Strategies What will it look likewhen you are done?T= Technologies What are thetools you plan to use?
  5. 5. Social MediaPlatformsTwitterFacebookBlogsFoursquareYoutube
  6. 6. Twitter
  7. 7. 1Create a custom Twitterbackground that reflects yourorganization’s mission and brand
  8. 8. List the Twitter handles of the staffcontributing to your org’s feed 2
  9. 9. Monitor your city’s Twitter hashtagfor relevant information 3
  10. 10. Build real relationships byreplying, retweeting, and joindiscussions 4
  11. 11. Promote an event, campaign, ormovement with twitter hashtags(#beatcancer #memorywalk) 5
  12. 12. Piggyback on trending topics if theyare related to your cause 6
  13. 13. Organize a tweetup 7
  14. 14. Start a petition with act.ly 8
  15. 15. Help web visitors tweet aboutyour content with one click 9
  16. 16. Create a “twibbon” for people toadd to their Twitter avatars to showtheir support 10
  17. 17. CASE STUDY: charity: water @charitywater charity: water is a non- profit organization bringing clean and safe drinking water to people in developing nations. They use their Twitter page by posting every day a “Photo of the day” Photo links to their blog
  18. 18. Facebook
  19. 19. Facebook Tips for PowerfulContent by Beth Kanter Timely, Relevant, and Quality Content Pictures Can Inspire Many Shares or Comments Variety Adds Spice Be Consistent Short & Sweet
  20. 20. Facebook Tips, Continued…  Experiment with Timing  Include a call to action:  share, like, comment  Celebrate milestones, share good news  Always be commenting  Repeat proven stuff
  21. 21. CASE STUDY:Human Rights CampaignImages with quote more powerful than simply the quote as status update Call to action: “Do you agree? Click share.”
  22. 22. CASE STUDY:NPR’s Valentine’s Cards Shows NPR’s sense of humor and what they are passionate about
  23. 23. Blogs
  24. 24. Create an editorialcalendar for your blog 1
  25. 25. Add your blog’s feed toyour fan page 2
  26. 26. Accepting and encouragingcomments allows your blog readersto do some brainstorming for you 3
  27. 27. Write blogs with contentthat is useful for everyone 4 National Wildlife Federation (NWF) Blog
  28. 28. Foursquare
  29. 29. What is Foursquare? It is a location-based social networking site, game and city guide. Users are awarded points, “mayorships” and badges for visiting places and checking in via their mobile …How is foursquare relevant to your nonprofit?...
  30. 30. Increase brand presenceThe geolocation element is a great way to put your nonprofit on the map 1
  31. 31. Manage people within an eventAsk your volunteers to check in on Foursquare when your nonprofit holds an event. 2
  32. 32. Cause Marketing & Event Promotion 3  Recruit a corporate partner to make a donation to your cause every time a user checks in to their store or restaurant.  Sponsors can promote a nonprofit’s event to shoppers when they check-in.
  33. 33. 3 things to get started… Register your nonprofit Add “tips” The tips and shout-out features let you include interesting details about your cause Promote your presence on Foursquare across other social media channels
  34. 34. Youtube
  35. 35. Youtube’s Nonprofit Program Free Benefits  Premium branding capabilities and increased uploading capacity  The option to drive fundraising through Google Checkout “Donate” button  Listing on the “Nonprofit videos page”  Ability to place a Call to Action overlay on your videos to raise money or find volunteers
  36. 36. CASE STUDY:Invisible Children & KONY 2012 Video goes viral & shared across various social media platforms
  37. 37. CASE STUDY:Make-A-Wish Foundation’s “My Wish” Series ESPN pairs with Make-A-Wish in series that chronicles the granting of unique sports-related wishes granted to children with life-threatening medical conditions.
  38. 38. End
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