WordPress SEOby Yoast
YoastWordPress  SEO              Yoast SEO Plugin            bit.ly/nashville-yoast
YoastWordPress  SEO            What does Google Want?
YoastWordPress  SEO                    Yoast Helps            Right Words in the Right Places                    XML Sitem...
YoastWordPress  SEO            Right Words
YoastWordPress  SEO            Right Words               “If you don’t have the                 (right) words on you      ...
YoastWordPress  SEO            Right Places
YoastWordPress  SEO              Page Title            •Largest ranking factor            •Important for attracting clicks...
YoastWordPress  SEO        Page File Name            •Ranking factor            •Important for attracting clicks          ...
YoastWordPress  SEO       Meta Description            •Not a ranking factor            •Important for attracting clicks   ...
YoastWordPress  SEO       Page Headline              •Ranking factor              •Use H1              •Theme Controlled
YoastWordPress  SEO       Inside Body Content            •Ranking factor            •Short: 2x            •Long: 3+       ...
YoastWordPress  SEO            SEO Plugin
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast Settings
YoastWordPress  SEO            Yoast XML Sitemap
YoastWordPress  SEO            Edit            Robots.txt            Edit            .htaccess
YoastWordPress  SEO       Edit Page
Yoast YoastWordPress   SEO        Edit Page - Yoast
Yoast YoastWordPress   SEO              Perfect SEO?
YoastWordPress  SEO       Author Highlighting
YoastWordPress  SEO       Author Highlighting
YoastWordPress  SEO       Author Highlighting
YoastWordPress  SEO            Duplicate Content
YoastWordPress  SEO            2800+ Indexed Pages
YoastWordPress  SEO            1700+ Tag Pages
YoastWordPress  SEO            What’s Your Most Important                      Page?              Internal Linking Structu...
YoastWordPress  SEO            Tag/Cat Overuse
YoastWordPress  SEO              Yoast SEO Plugin            bit.ly/nashville-yoast
How Can I Help You?   •   Website Audits   •   Search Engine Optimization   •   Nashville SEO Group   •   2theTopDesign/co...
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Yoast WP SEO Review

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Our review of the Yoast WP SEO plugin looks at why it helps your WordPress SEO and what Yoast settings to use to maximize your online visibility.

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Yoast WP SEO Review

  1. 1. WordPress SEOby Yoast
  2. 2. YoastWordPress SEO Yoast SEO Plugin bit.ly/nashville-yoast
  3. 3. YoastWordPress SEO What does Google Want?
  4. 4. YoastWordPress SEO Yoast Helps Right Words in the Right Places XML Sitemaps Edit Robots/htaccess Author Highlighting Reduce Duplicate Content
  5. 5. YoastWordPress SEO Right Words
  6. 6. YoastWordPress SEO Right Words “If you don’t have the (right) words on you site, it’s very hard for Google to return that site” Matt Cutts - Google
  7. 7. YoastWordPress SEO Right Places
  8. 8. YoastWordPress SEO Page Title •Largest ranking factor •Important for attracting clicks •Highlighted in SERPs •Max 60-65 characters
  9. 9. YoastWordPress SEO Page File Name •Ranking factor •Important for attracting clicks •Highlighted in SERPs •Shorter is better •Hyphens for separator •Permalink Setting
  10. 10. YoastWordPress SEO Meta Description •Not a ranking factor •Important for attracting clicks •Highlighted in SERPs •Social Share text
  11. 11. YoastWordPress SEO Page Headline •Ranking factor •Use H1 •Theme Controlled
  12. 12. YoastWordPress SEO Inside Body Content •Ranking factor •Short: 2x •Long: 3+ •Variations
  13. 13. YoastWordPress SEO SEO Plugin
  14. 14. YoastWordPress SEO Yoast Settings
  15. 15. YoastWordPress SEO Yoast Settings
  16. 16. YoastWordPress SEO Yoast Settings
  17. 17. YoastWordPress SEO Yoast Settings
  18. 18. YoastWordPress SEO Yoast Settings
  19. 19. YoastWordPress SEO Yoast Settings
  20. 20. YoastWordPress SEO Yoast Settings
  21. 21. YoastWordPress SEO Yoast Settings
  22. 22. YoastWordPress SEO Yoast XML Sitemap
  23. 23. YoastWordPress SEO Edit Robots.txt Edit .htaccess
  24. 24. YoastWordPress SEO Edit Page
  25. 25. Yoast YoastWordPress SEO Edit Page - Yoast
  26. 26. Yoast YoastWordPress SEO Perfect SEO?
  27. 27. YoastWordPress SEO Author Highlighting
  28. 28. YoastWordPress SEO Author Highlighting
  29. 29. YoastWordPress SEO Author Highlighting
  30. 30. YoastWordPress SEO Duplicate Content
  31. 31. YoastWordPress SEO 2800+ Indexed Pages
  32. 32. YoastWordPress SEO 1700+ Tag Pages
  33. 33. YoastWordPress SEO What’s Your Most Important Page? Internal Linking Structure 129 Internal Links 67 are Tags
  34. 34. YoastWordPress SEO Tag/Cat Overuse
  35. 35. YoastWordPress SEO Yoast SEO Plugin bit.ly/nashville-yoast
  36. 36. How Can I Help You? • Website Audits • Search Engine Optimization • Nashville SEO Group • 2theTopDesign/connect615.715.9099 - ross@2theTopDesign.com
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