Learn SEO - Belmont University Dr Simmons Class

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Learn SEO lecture by Ross Jones of 2 the Top Web Design & Promotion. Presented to Dr Simmons 3 IT classes at Belmont University in Nashville, TN.

Learn SEO lecture by Ross Jones of 2 the Top Web Design & Promotion. Presented to Dr Simmons 3 IT classes at Belmont University in Nashville, TN.

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Transcript

  • 1. BelmontSEO101
  • 2. Belmont SEO 101 What’s a Search Engine?
  • 3. Belmont SEO 101 What’s Optimization?
  • 4. Belmont SEO 101 SEO “…process of improving the visibility of a website or a web page in a search engine’s “natural” search results”
  • 5. Belmont SEO 101 Google
  • 6. Belmont SEO 101 Google Organic with Rich Snippet “Author Highlighting”
  • 7. Belmont SEO 101 Google Local Results
  • 8. Belmont SEO 101 Google Blended Result
  • 9. Belmont SEO 101 Google AdWords
  • 10. Belmont SEO 101 Google Only 1 traditional “Organic Result”
  • 11. Belmont SEO 101 The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.
  • 12. Belmont SEO 101 In the Beginning 1990 - Archie Searched early Internet File Names via FTP 1991 - Veronica Gopher Protocol Very Easy Rodent-Oriented Net-wide Index to Computer Archives 1993 - Jughead 1993 - World Wide Web Wanderer: 1st Web Robot 1993 –ALIWEB:1st crawl meta data&allow submission 1994 – WebCrawler: Indexed entire pages 1994 – Lycos: Introduced Word Proximity Bonus 1995 – AltaVista: Fast, Fresh
  • 13. Belmont SEO 101 Why Google Won •More Relevant Results •Faster •Much More Simple •Less Spam
  • 14. Belmont SEO 101 The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.
  • 15. Belmont SEO 101 Google Organic Results aka Plain Old Google
  • 16. Belmont SEO 101 How Does Google Work?
  • 17. Belmont SEO 101 Right Words
  • 18. Belmont SEO 101 Right Places
  • 19. Belmont SEO 101 What are the Right Words?
  • 20. Belmont SEO 101 What are the Right Places?
  • 21. Belmont SEO 101 Google Right Words in the Right Places Links +1’s
  • 22. Want to Learn More? • Write a blog post about today • Get the infographics • Nashville SEO Group: 2/28 6:30p • 2theTopDesign/connect 615.715.9099 - ross@2theTopDesign.com