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BelmontSEO101
Belmont SEO  101          What’s a          Search          Engine?
Belmont SEO  101             What’s          Optimization?
Belmont SEO  101     SEO             “…process of              improving the               visibility of a             web...
Belmont SEO  101     Google
Belmont SEO  101     Google                Organic with                Rich Snippet            “Author Highlighting”
Belmont SEO  101     Google              Local Results
Belmont SEO  101     Google             Blended Result
Belmont SEO  101     Google            AdWords
Belmont SEO  101     Google             Only 1 traditional             “Organic Result”
Belmont SEO  101            The $200,000,000,000 Idea          Google was the 1st search engine to use the value of links ...
Belmont SEO  101                     In the Beginning          1990 - Archie             Searched early Internet          ...
Belmont SEO  101           Why Google Won          •More Relevant Results          •Faster          •Much More Simple     ...
Belmont SEO  101            The $200,000,000,000 Idea          Google was the 1st search engine to use the value of links ...
Belmont SEO  101     Google                   Organic                   Results                   aka                   Pl...
Belmont SEO  101     How Does Google Work?
Belmont SEO  101     Right Words
Belmont SEO  101     Right Places
Belmont SEO  101     What are the Right Words?
Belmont SEO  101     What are the Right Places?
Belmont SEO  101             Google          Right Words in the Right Places                       Links                  ...
Want to Learn More?        •   Write a blog post about today        •   Get the infographics        •   Nashville SEO Grou...
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Learn SEO - Belmont University Dr Simmons Class

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Learn SEO lecture by Ross Jones of 2 the Top Web Design & Promotion. Presented to Dr Simmons 3 IT classes at Belmont University in Nashville, TN.

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Transcript of "Learn SEO - Belmont University Dr Simmons Class"

  1. 1. BelmontSEO101
  2. 2. Belmont SEO 101 What’s a Search Engine?
  3. 3. Belmont SEO 101 What’s Optimization?
  4. 4. Belmont SEO 101 SEO “…process of improving the visibility of a website or a web page in a search engine’s “natural” search results”
  5. 5. Belmont SEO 101 Google
  6. 6. Belmont SEO 101 Google Organic with Rich Snippet “Author Highlighting”
  7. 7. Belmont SEO 101 Google Local Results
  8. 8. Belmont SEO 101 Google Blended Result
  9. 9. Belmont SEO 101 Google AdWords
  10. 10. Belmont SEO 101 Google Only 1 traditional “Organic Result”
  11. 11. Belmont SEO 101 The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.
  12. 12. Belmont SEO 101 In the Beginning 1990 - Archie Searched early Internet File Names via FTP 1991 - Veronica Gopher Protocol Very Easy Rodent-Oriented Net-wide Index to Computer Archives 1993 - Jughead 1993 - World Wide Web Wanderer: 1st Web Robot 1993 –ALIWEB:1st crawl meta data&allow submission 1994 – WebCrawler: Indexed entire pages 1994 – Lycos: Introduced Word Proximity Bonus 1995 – AltaVista: Fast, Fresh
  13. 13. Belmont SEO 101 Why Google Won •More Relevant Results •Faster •Much More Simple •Less Spam
  14. 14. Belmont SEO 101 The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.
  15. 15. Belmont SEO 101 Google Organic Results aka Plain Old Google
  16. 16. Belmont SEO 101 How Does Google Work?
  17. 17. Belmont SEO 101 Right Words
  18. 18. Belmont SEO 101 Right Places
  19. 19. Belmont SEO 101 What are the Right Words?
  20. 20. Belmont SEO 101 What are the Right Places?
  21. 21. Belmont SEO 101 Google Right Words in the Right Places Links +1’s
  22. 22. Want to Learn More? • Write a blog post about today • Get the infographics • Nashville SEO Group: 2/28 6:30p • 2theTopDesign/connect 615.715.9099 - ross@2theTopDesign.com
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