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DrJeffCornwall.comSEO Audit
DrJeffCornwall     SEO    Audit        Nashville SEO Group                           Last Month:                          ...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Redesign 3/21/2012
DrJeffCornwall     SEO    Audit                DrJeffCornwall.com                            Reasons for Redesign         ...
DrJeffCornwall     SEO    Audit        Redesign Considerations                        ?
DrJeffCornwall     SEO    Audit              DrJeffCornwall.com                  What traffic are you getting?            ...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                 6,000-11,000 visitors/month                 • 43...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                 After Redesign:                 Total Traffic   ...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                 After Redesign:                 Search Engine Tr...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                 “Importance of Small Business” post:            ...
DrJeffCornwall     SEO    Audit
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit           DrJeffCornwall.com                        SEO Problems                  Massive ...
DrJeffCornwall     SEO    Audit           DrJeffCornwall.com                         SEO Problems                 Duplicat...
DrJeffCornwall     SEO    Audit               The $200,000,000,000 Idea                 Google was the 1st search engine t...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                    SEO Problems
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  Duplicate Content
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                  PageRank Dilution
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com
DrJeffCornwall     SEO    Audit             DrJeffCornwall.com                 Change of URL with no 301 causes:          ...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com                 Search Engine Traffic
DrJeffCornwall     SEO    Audit           DrJeffCornwall.com                      Recommendations                 Install ...
DrJeffCornwall     SEO    Audit           DrJeffCornwall.com                      Recommendations                 Duplicat...
DrJeffCornwall     SEO    Audit        DrJeffCornwall.com
DrJeffCornwall     SEO    Audit                 DrJeffCornwall.com                                Recommendations         ...
DrJeffCornwall     SEO    Audit        Nashville SEO Group                            Next Month:                         ...
Call 2 the Top for:         •   Website Audits         •   Search Engine Optimization         •   Nashville SEO Group: 11/...
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Dr Jeff Cornwall SEO Audit

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Findings and recommendations of 2 the Top Design's SEO Audit of Dr Jeff Cornwall's blog. Dr Cornwall is the Chair of Belmont University's Center for Entrepreneurship. His website was redesigned 7 months before our audit and experienced a dramatic drop in traffic.

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Transcript of "Dr Jeff Cornwall SEO Audit"

  1. 1. DrJeffCornwall.comSEO Audit
  2. 2. DrJeffCornwall SEO Audit Nashville SEO Group Last Month: WordPress SEO Plugin By Yoast Last Thursday Of Every Month
  3. 3. DrJeffCornwall SEO Audit DrJeffCornwall.com
  4. 4. DrJeffCornwall SEO Audit DrJeffCornwall.com
  5. 5. DrJeffCornwall SEO Audit DrJeffCornwall.com Redesign 3/21/2012
  6. 6. DrJeffCornwall SEO Audit DrJeffCornwall.com Reasons for Redesign • Relieve strain on Belmont IT • Standardize on Belmont’s preferred CMS • Update look/design • Generate ad revenue Main tasks • Move to HostMonster • Convert Movable Type to WordPress • New theme/design • Add Google AdSense
  7. 7. DrJeffCornwall SEO Audit Redesign Considerations ?
  8. 8. DrJeffCornwall SEO Audit DrJeffCornwall.com What traffic are you getting? How are you getting that traffic? How do we protect/increase traffic?
  9. 9. DrJeffCornwall SEO Audit DrJeffCornwall.com 6,000-11,000 visitors/month • 43% from Search Engines • 30% from Referrals / Links
  10. 10. DrJeffCornwall SEO Audit DrJeffCornwall.com After Redesign: Total Traffic Down 70%
  11. 11. DrJeffCornwall SEO Audit DrJeffCornwall.com
  12. 12. DrJeffCornwall SEO Audit DrJeffCornwall.com After Redesign: Search Engine Traffic Down 80%
  13. 13. DrJeffCornwall SEO Audit DrJeffCornwall.com “Importance of Small Business” post: 200-400 visitors/month to 0
  14. 14. DrJeffCornwall SEO Audit
  15. 15. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  16. 16. DrJeffCornwall SEO Audit DrJeffCornwall.com SEO Problems Massive Duplicate Content Misuse of Hx tags Less content above fold No meta description No branding in titles Added large tag cloud Poor pagination Canonicalization Tons of new low-value pages
  17. 17. DrJeffCornwall SEO Audit DrJeffCornwall.com SEO Problems Duplicate Content issues New low-quality pages Canonicalization issues Pagination issues
  18. 18. DrJeffCornwall SEO Audit The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.
  19. 19. DrJeffCornwall SEO Audit DrJeffCornwall.com SEO Problems
  20. 20. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  21. 21. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  22. 22. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  23. 23. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  24. 24. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  25. 25. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  26. 26. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  27. 27. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  28. 28. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  29. 29. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  30. 30. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  31. 31. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  32. 32. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  33. 33. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  34. 34. DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  35. 35. DrJeffCornwall SEO Audit DrJeffCornwall.com PageRank Dilution
  36. 36. DrJeffCornwall SEO Audit DrJeffCornwall.com
  37. 37. DrJeffCornwall SEO Audit DrJeffCornwall.com
  38. 38. DrJeffCornwall SEO Audit DrJeffCornwall.com Change of URL with no 301 causes: • 404 error • No SEO link value
  39. 39. DrJeffCornwall SEO Audit DrJeffCornwall.com Search Engine Traffic
  40. 40. DrJeffCornwall SEO Audit DrJeffCornwall.com Recommendations Install Yoast SEO Plugin 301 old pages to new Ask linking site to update links Optimize Homepage title Create default title & meta description Remove tag cloud Implement rel=canonical
  41. 41. DrJeffCornwall SEO Audit DrJeffCornwall.com Recommendations Duplicate Content issues New low-quality pages Canonicalization issues Pagination issues meta robots: noindex, follow •tags •date archives •author archives •archive subpages Use excerpts
  42. 42. DrJeffCornwall SEO Audit DrJeffCornwall.com
  43. 43. DrJeffCornwall SEO Audit DrJeffCornwall.com Recommendations Implement Google+ Author Highlighting “Tests show a 30 percent increase in organic search engine traffic for websites using Microdata” http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830 “…clicks to the site dramatically increased by +150%” http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr “The final number settled down around a 35% increase in click-through rate. Thats 35% more traffic from Google than what I received before, and it was all free.” http://www.seomoz.org/blog/google-author-photos
  44. 44. DrJeffCornwall SEO Audit Nashville SEO Group Next Month: Rich Snippets & Author Highlighting Thursday 11/29 Belmont 6:30p McWhorter 114
  45. 45. Call 2 the Top for: • Website Audits • Search Engine Optimization • Nashville SEO Group: 11/29 6:30p • 2theTopDesign/connect 615.715.9099 - ross@2theTopDesign.com
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