Dr Jeff Cornwall SEO Audit
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Dr Jeff Cornwall SEO Audit

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Findings and recommendations of 2 the Top Design's SEO Audit of Dr Jeff Cornwall's blog. Dr Cornwall is the Chair of Belmont University's Center for Entrepreneurship. His website was redesigned 7 ...

Findings and recommendations of 2 the Top Design's SEO Audit of Dr Jeff Cornwall's blog. Dr Cornwall is the Chair of Belmont University's Center for Entrepreneurship. His website was redesigned 7 months before our audit and experienced a dramatic drop in traffic.

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Dr Jeff Cornwall SEO Audit Dr Jeff Cornwall SEO Audit Presentation Transcript

  • DrJeffCornwall.comSEO Audit
  • DrJeffCornwall SEO Audit Nashville SEO Group Last Month: WordPress SEO Plugin By Yoast Last Thursday Of Every Month
  • DrJeffCornwall SEO Audit DrJeffCornwall.com
  • DrJeffCornwall SEO Audit DrJeffCornwall.com
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Redesign 3/21/2012
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Reasons for Redesign • Relieve strain on Belmont IT • Standardize on Belmont’s preferred CMS • Update look/design • Generate ad revenue Main tasks • Move to HostMonster • Convert Movable Type to WordPress • New theme/design • Add Google AdSense
  • DrJeffCornwall SEO Audit Redesign Considerations ?
  • DrJeffCornwall SEO Audit DrJeffCornwall.com What traffic are you getting? How are you getting that traffic? How do we protect/increase traffic?
  • DrJeffCornwall SEO Audit DrJeffCornwall.com 6,000-11,000 visitors/month • 43% from Search Engines • 30% from Referrals / Links
  • DrJeffCornwall SEO Audit DrJeffCornwall.com After Redesign: Total Traffic Down 70%
  • DrJeffCornwall SEO Audit DrJeffCornwall.com
  • DrJeffCornwall SEO Audit DrJeffCornwall.com After Redesign: Search Engine Traffic Down 80%
  • DrJeffCornwall SEO Audit DrJeffCornwall.com “Importance of Small Business” post: 200-400 visitors/month to 0
  • DrJeffCornwall SEO Audit
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com SEO Problems Massive Duplicate Content Misuse of Hx tags Less content above fold No meta description No branding in titles Added large tag cloud Poor pagination Canonicalization Tons of new low-value pages
  • DrJeffCornwall SEO Audit DrJeffCornwall.com SEO Problems Duplicate Content issues New low-quality pages Canonicalization issues Pagination issues
  • DrJeffCornwall SEO Audit The $200,000,000,000 Idea Google was the 1st search engine to use the value of links to help rank pages in their results. PageRank (named for founder Larry Page) is assigned to each webpage. This was a HUGE leap forward in serving more relevancy with less spam.
  • DrJeffCornwall SEO Audit DrJeffCornwall.com SEO Problems
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Duplicate Content
  • DrJeffCornwall SEO Audit DrJeffCornwall.com PageRank Dilution
  • DrJeffCornwall SEO Audit DrJeffCornwall.com
  • DrJeffCornwall SEO Audit DrJeffCornwall.com
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Change of URL with no 301 causes: • 404 error • No SEO link value
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Search Engine Traffic
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Recommendations Install Yoast SEO Plugin 301 old pages to new Ask linking site to update links Optimize Homepage title Create default title & meta description Remove tag cloud Implement rel=canonical
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Recommendations Duplicate Content issues New low-quality pages Canonicalization issues Pagination issues meta robots: noindex, follow •tags •date archives •author archives •archive subpages Use excerpts
  • DrJeffCornwall SEO Audit DrJeffCornwall.com
  • DrJeffCornwall SEO Audit DrJeffCornwall.com Recommendations Implement Google+ Author Highlighting “Tests show a 30 percent increase in organic search engine traffic for websites using Microdata” http://searchengineland.com/how-to-get-a-30-increase-in-ctr-with-structured-markup-105830 “…clicks to the site dramatically increased by +150%” http://www.catalystsearchmarketing.com/how-rich-snippets-can-improve-your-ctr “The final number settled down around a 35% increase in click-through rate. Thats 35% more traffic from Google than what I received before, and it was all free.” http://www.seomoz.org/blog/google-author-photos
  • DrJeffCornwall SEO Audit Nashville SEO Group Next Month: Rich Snippets & Author Highlighting Thursday 11/29 Belmont 6:30p McWhorter 114
  • Call 2 the Top for: • Website Audits • Search Engine Optimization • Nashville SEO Group: 11/29 6:30p • 2theTopDesign/connect 615.715.9099 - ross@2theTopDesign.com