CentraCare Social Media

CentraCare Health System
Current Use and Recommendations for Social Media
Rachael Jahr and Holly Kiffmeyer

Who is CentraCare Health System?
CentraCare Health System is a collaborative group of Central Minnesota healthcare professionals, working together to provide comprehensive, high-quality care, close to home. CentraCare Health System comprises three hospitals - in St. Cloud, Long Prairie and Melrose - as well as four long-term care facilities, nearly a dozen clinics and numerous specialty care services.
Mission  The CentraCare Health System works to improve the health of every patient, every day.
Vision  CentraCare Health System will be the leader in Minnesota for quality, safety, service and value.
Core Values
Patient Centered: Serving patients above all.
Integrity: Adhering to honest and ethical practices.
Collaboration: Working jointly with others to improve health and health care.
Compassion: Serving all who seek our care with kindness, dignity, and respect.
Stewardship: Ensuring responsible use of all resources to best serve our communities.

Purpose
CentraCare could expand its social media efforts to better serve its publics.

What you can & can’t talk about
HIPPA Guidelines
Health Insurance Portability and Accountability Act
Names
Geographic subdivisions smaller than a state,
Dates
Telephone numbers
Fax numbers
Electronic mail addresses
Social security numbers
Medical record numbers
Health plan numbers
Account numbers
Certificate/license numbers
Vehicle identifiers
Device identifiers and serial numbers
Web Universal Resource Locator (URL)
Internet protocol (IP) address number
Biometric identifiers (including finger or voice prints)
Full face photographic images and any comparable images
Any other unique identifying number, characteristic, or code

Research – Mayo Clinic
Facebook
Mayo Clinic Alumni Association
Job at Mayo Clinic
Mayo Clinic
45, 427 “likes”
Mayo Clinic We cannot diagnose conditions, provide second opinions or make specific treatment recommendations through this correspondence. Please discuss this with your local physician.

Twitter
MayoClinicHPC (Health Policy Center)
1,725 followers
Following: 39
Tweets: 271
MayoClinic
Followers: 154,536
Tweets: 3,348
Following: 1,193
Tweets hourly
Hashtags (i.e. #mayoradio)

YouTube
Uploads 1220
Channel Views: 311,782
Upload Views: 3,918,224
Health Informational videos
In-depth patient looks
Study results

Research – HealthPartners
Twitter
Tweets: 645; Following: 195; Followers: 462
Relevant informational tweets & RT
Facebook
HealthPartners Careers
249 Likes
HealthPartners
219
Wikipedia page
Confusing layout

Research – HealthPartners
YouTube Channel
20 uploaded videos
Channel views: 4,284
Total Uploaded views: 6,284

Research – Allina Hospitals & Clinics
Allina Hospitals & Clinics
Health E-Newsletters
RSS Feeds
Customer Satisfaction Survey
No use of social media

CentraCare’s Current Social Media
Facebook
144 “likes”
3 posts per week
Foundation
Capital campaign
Raise awareness in the community
CentraCare sponsored event
General health information
Prevention and wellness tips

CentraCare’s Current Social Media
YouTube
18 uploaded videos
Channel views: 1,232
Total uploaded views: 8,433
Subscribers: 5
Twitter
Followers: 15
Tweets: 17
Following: 8
This is not actually CentraCare’s Twitter account

Recommendations – Job Postings
Twitter
Tweet postings & link
Facebook
Post postings & link
*Do not create a separate job postings page(s)

Recommendations – Tweet
Twitter
Use Twitter and FB simultaneously
Events, donor highlights, health tips, etc
Actively RT and provide relevant health content
Be careful of credibility
Make sure HIPPA is posted on CentraCare site
Develop relationship with the Media

Recommendations – Transparency
Make sure all staff fully understand HIPPA
HIPPA should be posted
Respond to inappropriate inquires similar to Mayo Clinics
Don’t respond to repeated inappropriate comments
BUT don’t delete

QUESTIONS?

CentraCare Social Media

by rmjahr on Apr 26, 2011

Accessibility

Categories

Upload Details

Usage Rights

1 Embed 2

Statistics

CentraCare Social Media — Presentation Transcript