V21 [AIMIA] Presentation, Robbee Minicola
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V21 [AIMIA] Presentation, Robbee Minicola

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This is my presentation delivered at V21, AIMIA Conference in April 2011. ...

This is my presentation delivered at V21, AIMIA Conference in April 2011.

If you are in interested in publishing your content globally - this presentation will help you understand the path to achieve such a goal.

My presentations are usually pretty light on detail in text form - prefer to engage with the audience in a conversation...so the preso on its own will provide you with hints - but if you would like more insight - happy to assist where I can.

Feel free to InMail me if you have any questions or would like to provide feedback.

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V21 [AIMIA] Presentation, Robbee Minicola Presentation Transcript

  • 1. Seeing is believing. SOURCE | LIFE MAGAZINE "A book without a reader is only an object, like a rock or vase. It is we [as readers] who make the poetry, not the poet." C.S. LEWIS | AUTHOR ROBBEE MINICOLA | CEO | HYBRID TVTuesday, 12 April 2011
  • 2. • More video is uploaded to YouTube in 60 days than ALL the 3 major US networks created in 60 years. • 70% of YouTube’s traffic comes from outside the USA Bloody stats. • There are over 7000 hours of full-length movies on YouTube • Jan 2010: YouTube Rentals launched, PPV VOD Not just a kids thing. • Oct 2009: YouTube exceeds 1 billion views a day • May 2010: YouTube exceeds 2 billion views a day • Jan 2011: 35 hours of video uploaded every minute on YouTube • YouTube holds the largest library of HD content in the world • Over 46.2 years of videos watcher per day on Facebook • 5 billion pieces of content are shared across Facebook each weekTuesday, 12 April 2011
  • 3. Alone. In search of an audience.Tuesday, 12 April 2011
  • 4. Chart your path. Know where you are headed before you start your journey. SOURCE | CORPORATION FOR DIGITAL HISTORICAL MAPPING RESEARCH CHARTERTuesday, 12 April 2011
  • 5. Take notes. Lesson not a Lecture. SOURCE | CHRIS HAMILTON ‘SALES TIP A DAY’Tuesday, 12 April 2011
  • 6. Old days. Much harder. But the path was clear. SOURCE | SPIELBERG BLOG SITE, PHOTOGRAPHER NOT IDENTIFIEDTuesday, 12 April 2011
  • 7. PLAYER LOCAL GLOBAL REVENUE MODEL ABC DISNEY, NBC, REVENUE FROM BROADCASTER SEVEN, NINE, TEN ... CBS, FOX ... ADVERTISING Players. CABLE COMPANY FOXTEL, AUSTAR ... COMCAST, CABLEVISION, DISH TV ... REVENUE FROM SUBSCRIPTION Multiple plots. TELCO TELSTRA, OPTUS ... VIRGIN, VODAFONE, REVENUE FROM CONNECTIVITY AT&T, SINGTEL ... Each with its own goal. YOUTUBE REVENUE FROM OTT CASPA, QUICKFLIX HULU ADVERTISING & NETFLIX CONSUMER SAMSUNG REVENUE FROM SALE OF CEM N/A LG PRODUCTS PANASONIC ... BROADCOMM REVENUE FROM SALE OF CHIPSET N/A INTEL PRODUCTS QUALCOMM MICROSOFT REVENUE FROM SALE OF TECH N/A APPLE PRODUCTSTuesday, 12 April 2011
  • 8. INGREDIENTS PURPOSE ACCESSIBLE EVERYWHERE ON SCREENS EVERYTHING AT ANY TIME What it takes. CONNECTIVITY CONNECTED TO THE CLOUD The common denominators SPEED FAST BECAUSE I AM BLOODY IMPATIENT to content gaining a global audience. BILLING I CAN PAY IF IT’S WORTH IT TO ME CONSUMER CONTEXT CONTEXT ADVERTISER CONTEXT WHO AM I? GIVE ME RELEVANT CONSUMER DATA RECOMMENDATIONS IN CONTENT & ADVERTISING ADVERTISER INTEGRATION SUBSIDISE MY CONTENT EXPERIENCETuesday, 12 April 2011
  • 9. Competitive Everyone is a producer Amateur and professionals side-by-side So much clutter, so much noise Only the brands survive. SOURCE | 2010 POLITZER PRIZE WINNER THE HON BRUCE SCOTT MP ‘BUILDING A NEST IN THE WEST’Tuesday, 12 April 2011
  • 10. 1 Unite. Content owners creators, curators, writers, directors, actors...Tuesday, 12 April 2011
  • 11. 2 Brand it. Create a coalition of content. A body of work. Together: you will be powerful. Alone: you will be insignificant.Tuesday, 12 April 2011
  • 12. E s s e n t i a l f i l m s . I n s t a n t l y. Case Study. A movie service for indie film lovers. Draws upon guidance from both friends and experts to foster an environment of discovery to deliver a film experience you can’t find anywhere.Tuesday, 12 April 2011
  • 13. 3 Format it. Ready for global distribution. Perfectly catalogued. Multiple formats. Multiple resolutions. Expertly meta-tagged. Sub-titled. Streamlined delivery.Tuesday, 12 April 2011
  • 14. 4 Publish it. Get your brand out there. Launch your own Channel. Trailers first then full length content. Determine your advertising proposition. Drive traffic to your brand across other devices and portals.Tuesday, 12 April 2011
  • 15. 5 Distribute it. Target: - Local Broadcasters & Cable Co’s - Int’l Broadcasters & Cable Co’s - Telco’s local and Int’l - Apple Video App - Android Video App - CEMs - FacebookTuesday, 12 April 2011
  • 16. 6 Socialise it. Get everyone to spread the word. - Twitter - Facebook - Google +1 - Google Profile Page - Group on Linkedin - TED.comTuesday, 12 April 2011
  • 17. 7 Monetise it. Deploy multiple business models. Get your brand out there. Tease and tantalise your audience. Ensure they come back for more.Tuesday, 12 April 2011
  • 18. Let’s link. ‘Robbee Minicola’ ‘We’ve done business together’ ‘Saw you at V21’Tuesday, 12 April 2011