14. Linear company expansion (separate businesses):
15. Creative services?
18. Other marketing related services!</li></li></ul><li>The requirements…<br />We require a solution...<br /><ul><li>...that WILL NOT alienate our existing clients and prospects
19. ...that will communicate our new vision (internally & externally)
20. ...that is versatile and can work across different vertical markets.
21. ...that can communicate different propositions (relevant to specific verticals)
22. ...that will adapt to meet our growth aspirations.</li></li></ul><li>vision statement<br />Our vision is to build a vibrant and profitable organisation by securing the place of ‘first choice’ through the consistent delivery of exceptional services by extraordinary people who take pride in their work. <br />
25. propositions<br />Our proposed proposition is to provide support! But not just ANY support.<br />We have a great deal of resources:<br /><ul><li> People: Manpower & flexibility
26. Experience: Knowledge & expertise
27. Infrastructure: Efficient, effective and innovative
28. Our Brains: A different approach (innovative and different)</li></ul>Innovation/people/knowledge/experience/infrastructure<br />=<br />a powerful resource that can be used by our clients on tap<br />
29. propositions<br />Group Proposition: The power behind marketing<br />Research Proposition: The power behind the answers<br />DMProposition: The power behind customer response<br />
30. versatile<br />
31. How does this represent us?<br />Our Clusters:<br />Many different disciplines, but part of wide reaching organisation (with a combined proposition that is clear)<br />The Fizz:<br />A vibrant, energetic and enthusiastic group of organisations. <br />Thought bubbles:<br />We are an innovative business, we think before we take action. Thinking adds value and is not a commodity. <br />