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Branding presentation

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The rebrand of the company

The rebrand of the company

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  • 1. R&M Rebrand<br />29th September 2010<br />
  • 2. overview<br /><ul><li> Over 40 year experience
  • 3. Two divisions (Research and Direct Marketing)
  • 4. Operate across more than 15 vertical markets
  • 5. Stable customer base provides good repeat business
  • 6. Lack of new business
  • 7. Branding and proposition does not represent current market position
  • 8. Proposition is complex
  • 9. Confusion in market about what Research and Marketing is/does
  • 10. Lack of market awareness </li></li></ul><li>“stick to the knitting”<br />A summary of where a large majority of our business comes from. <br />*THIS IS APPROXIMATELY 60% OF OUR BUSINESS<br />
  • 11. aspirations<br />There are various aspirations for the growth of Research and Marketing Plus:<br /><ul><li> Existing service development:
  • 12. Strategic DM Agency (planning & implementation)
  • 13. Intelligent Research
  • 14. Linear company expansion (separate businesses):
  • 15. Creative services?
  • 16. PR?
  • 17. Events?
  • 18. Other marketing related services!</li></li></ul><li>The requirements…<br />We require a solution...<br /><ul><li>...that WILL NOT alienate our existing clients and prospects
  • 19. ...that will communicate our new vision (internally & externally)
  • 20. ...that is versatile and can work across different vertical markets.
  • 21. ...that can communicate different propositions (relevant to specific verticals)
  • 22. ...that will adapt to meet our growth aspirations.</li></li></ul><li>vision statement<br />Our vision is to build a vibrant and profitable organisation by securing the place of ‘first choice’ through the consistent delivery of exceptional services by extraordinary people who take pride in their work. <br />
  • 23. structure<br />marketing<br />sales<br />R<br />DM<br />Operations<br />(warehouse, mail, print, cati)<br />Admin & Finance<br />Technical <br />
  • 24. What is the solution?<br />
  • 25. propositions<br />Our proposed proposition is to provide support! But not just ANY support.<br />We have a great deal of resources:<br /><ul><li> People: Manpower & flexibility
  • 26. Experience: Knowledge & expertise
  • 27. Infrastructure: Efficient, effective and innovative
  • 28. Our Brains: A different approach (innovative and different)</li></ul>Innovation/people/knowledge/experience/infrastructure<br />=<br />a powerful resource that can be used by our clients on tap<br />
  • 29. propositions<br />Group Proposition: The power behind marketing<br />Research Proposition: The power behind the answers<br />DMProposition: The power behind customer response<br />
  • 30. versatile<br />
  • 31. How does this represent us?<br />Our Clusters:<br />Many different disciplines, but part of wide reaching organisation (with a combined proposition that is clear)<br />The Fizz:<br />A vibrant, energetic and enthusiastic group of organisations. <br />Thought bubbles:<br />We are an innovative business, we think before we take action. Thinking adds value and is not a commodity. <br />
  • 32.
  • 33. application <br />
  • 34.
  • 35.
  • 36.
  • 37. implementation<br />

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