Twitter As Business Tool
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Twitter As Business Tool

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Twitter can be a powerful business intelligence tool is used correctly

Twitter can be a powerful business intelligence tool is used correctly

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Twitter As Business Tool Twitter As Business Tool Presentation Transcript

  • Twitter as a business intelligence tool Richard Meyer Online Strategic Solutions
  • Information Overload   How are we supposed to stay on top of all the information that’s out there ?   How can I filter information so that I get what I want when I want it?
  • The reality is we have gone from an age of too little information to too much information
  • However having the right information is still a competitive advantage
  • But how do you stay on top of relevant of all the relevant information that’s out there?
  • Twitter can provide you with information quickly and easily…
  • Twitter? What the hell is that?
  • Twitter 101 “What is Twitter ?”   Twitter is a micro-blogging site, users can post anything they want limited to 140 characters in each post.
  • Twitter 101 Why am I hearing so much about Twitter?   Twitter growth is climbing fast   In an age when traditional advertising doesn’t work anymore marketers are trying to use social media, including Twitter, to reach consumers.
  • Twitter 101 Whose using Twitter?
  • How are they using Twitter?
  • What are the top Twitter applications?
  • So in summary…  There are a lot of people using Twitter  There are a broad range of Twitter applications  Demographics indicate that middle aged consumers are using Twitter.  There is a lot of “buzz” around Twitter and especially social media in general.
  • But a lot of people are wondering? I can’t believe that many people are interested in what other people had for dinner or what they are doing ?
  • Smart people are using Twitter as an information tool Those who understand Twitter know that it can be a powerful information aggregator.
  • And just how are they doing that?   They follow people who provide great insights, information and links to relevant articles on the Web in areas of interest to them.   They limit & prioritize their followers so they are not overloaded with Tweets.   They use a Twitter client to quickly monitor Tweets from their network   They don’t feel as though they have to follow everyone who follows them.
  • Why is Twitter a great business tool for staying on top of trends & the news?   There is too much information out there   There are too many web sites out there   There are too many BLOGS out there   Consumerism has changed forever and a lot of marketers are finding success, and failures, with social media. Learn what works and what does not work.   With Twitter you can scan information quickly and click on links that are relevant to YOU and your business.
  • It’s just not about Tweets it’s about new information   Users often post links to important stories on the Internet.   Shorter URL’s means users can post more and the link takes up less space.   You can also post images within Twitter.
  • How do use Twitter as a business tool?   Step-1 join Twitter   Think of establishing one account for business intelligence and one for personal use if needed.
  • Using Twitter as business intelligence tool   Step-2 Search Twitter for topics of interest to you • Once you get back your search results scan the page to read Tweets •  Click on users that may be of interest to you and see what they have posted in the past. • If you feel the information is relevant and good follow them.
  • Twitter Profiles   By clicking on Twitter user you can read their profile and learn a little bit about them.   “Is this someone you might want to follow?”
  • Using Twitter as business intelligence tool   Read their previous posts and ask yourself:   Is this someone who provides great insights?   Is this someone who can help me learn ?   Is this someone who provides links to great information?   If so click on the button to follow them.   You can always unfollow them later on if they don’t provide value.
  • Twitter Applications   Using a Twitter application or “client” maybe easier than keeping your browser open.   It allows you to quickly scan Tweets and lets you know how many new Tweets are unread. Nambu is an excellent Twitter client for the Mac.
  • Images can be shared on Twitter as well, and we’re not talking vacation shots !   Find a great image or chart you want to share? With Twitter you can share them easily.   It’s a great way to share charts, graphs or any image.
  • Twitter Tools-Analysis Twitter Analysis   Twitter Grader: Learn your Twitter grade, your local Twitter Elite, and find new people to follow through Twitter Grader.Twitterholic: Check out the top Twitter users and find out your Twitter stats on   Twitterholic.TweetStats: TweetStats offers a graphical analysis of your   Twitter stats.Twitter Friends: Carefully measure your Twitter conversations using Twitter   Friends.Twinfluence: Twinfluence will measure your Twitter influence based on reach, velocity, and social capital.   Tweetwasters: Find out how much time you and other users waste on Twitter.   Tweet-Rank: Learn about the quality of your tweets by finding out which ones won or lost followers.   Mr. Milestone: Get a tweet when you reach various milestones using this Twitter tool.   Retweetrank: Find out how many retweets you and other Twitter users have through this service
  • More Twitter Tools   Information Gathering With these tools, you and gather information for market research, blog posts, and your own simple curiosity.   Tweetbeep: With Tweetbeep, you can set up alerts that will help you keep track of keywords on Twitter.   @myflightinfo: Use @myflightinfo to stay updated on your flight’s status.   Twitterverse: Check out archived timelines and tweets through Twitterverse.   Twitscoop: Twitscoop shares what’s hot on Twitter at any given moment.   Twitbuzz: Twitbuzz tracks the latest conversations as well as popular Twitter links.   StrawPoll: Use StrawPoll to make sharing your opinion as easy as sending an @reply.Retweetist: This service ranks the hottest links being retweeted on Twitter.   Monitter: Get real time keyword monitoring on Twitter from Monitter.TweetNews: TweetNews ranks stories based on the amount of related tweets.   TwitterBuzz: TwitterBuzz will tell you what’s being linked to the most on Twitter.Tweetscan: Set up Tweetscan to make sure you don’t miss any @replies, and to get alerted of your search queries.
  • Twitter Tools