Rather than the reality1.3 percent of Facebook users who Like a Page also engage with it. If you subtract new Likes, only 0.45 percent engage with the Pages they Like Source: http://www.zdnet.com/blog/facebook/only-1-of-facebook-page-users-engage-with- brands/8142
So you need to decide……Where is the best place to spend my marketing dollars ?
But also ensure that all your marketing is fully integrated
Putting more money into social media marketing could be big mistake while ignoring your own brands websiteBrand’s web sites still trumps its Facebook page and Twitter stream as a mom-trustedresource. •Moms ranked social media sites behind other online sources in terms of trustworthiness when it comes to brands. •While 32% ranked a brand’s web site as a trustworthy source of information, just 10% said the same of its Facebook page, and just 4.4% said they considered Twitter streams to be trustworthy
Without asking the key questions that need to be asked
The key questions that need to be asked when it comes to social media marketing1. Do consumers want to talk with us?2. Do we have magnetic content ?3. Can we make the conversations personally relevant ?4. How important is our brand in their life ?