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Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
Why do I keep hearing about social media?
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Why do I keep hearing about social media?

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Why am I hearing about social media everywhere and should we get into social media?

Why am I hearing about social media everywhere and should we get into social media?

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  • 1. Why do I keep hearing about social media ? April 2009
  • 2. Social media stories are everywhere
  • 3. Why ? It’s where the people are !
  • 4. While the economy is in a vicious circle
  • 5. Consumersare getting angrier
  • 6. And they’re afraid to spend money
  • 7. But social media empowers consumers
  • 8. And no matter how big your advertising spending, small groups of consumers are hijacking the conversation
  • 9. In today's social-media-centric world it's imperative that you're transparent, honest and authentic Microsoft’s hard social media lesson Lauren can’t purchase an Apple laptop for  under $1000 and winds up purchasing an HP laptop. However..social media users chime in and we learn: Lauren is actually a member of the screen  actors guild. The whole event was staged.  Negative review on the HP Pavilion laptop  Lauren purchased ―poor Vista experience‖.
  • 10. But marketers still try and interrupt us
  • 11. They need to change brains Stop thinking about selling and start thinking about engagement and conversation
  • 12. Marketers should be
  • 13. Because the way consumers shop is changing forever Fundamental shift from wants to needs
  • 14. Even private label sales are increasing because “value” has changed
  • 15. So traditional branding is dying
  • 16. And they being replaced with the realities of the current marketing environment Consumer trust in business, products, and brands has been badly damaged  and it’s almost impossible to hide corporations behind brands. Unless you are honest, transparent and authentic consumers will take hijack  the brand conversation through using social media. Most brands have failed to move from product to conversation.  Organizations are ill prepared to use social media because they don’t  understand how to use it to meet business objectives . Old marketing cannot be applied to new media.  Redefine the value equation to your advantage and don’t use price alone.  Marketers are being held accountable for bottom line results and can’t waste  money on “branding” without ROI.
  • 17. What is the average age of social media users?
  • 18. Twitter growth is coming from older demographics 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.
  • 19. As are Facebooks demographics 2009 Facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users* * From June 2008 thru January 2009
  • 20. So should you increase social media spending ?
  • 21. Myths of Social Media Myth #1: We need a social media program now Reality:  Youneed first to clearly communicate your objectives and strategy.  Don’tget so drunk on the idea of social media that you ignore the other problems of your marketing strategy.
  • 22. Myths of Social Media Myth #2: Our agency can implement a social media program for us Reality: You need to be transparent and that  means that you need to establish trust via the conversation.
  • 23. Myths of Social Media Myth #3: If we get a lot of followers on a social media site then our program is a huge success Reality:  Ifyou can’t track back to a positive ROI against business objectives then the program is a failure.  Remember, quality trumps quantity every time.
  • 24. Myths of Social Media Myth #4: It’s easy and inexpensive to implement a social media marketing program Reality:  Social media marketing programs can be expensive.  Settingthe objectives and how they are going to be measured can be a time consuming process
  • 25. Myths of Social Media Myth #5: There is no way to measure ROI of social media Reality:  Socialmedia has shown huge ROI through increased search engine optimization which can result in a quantifiable number of new business leads.
  • 26. Social Media Resources
  • 27. Social Media Resources Brand Overviews HowSociable? - A simple, free, tool that can measure the visibility of your brand on the web across 22 metrics Addict-o-matic - A nice search engine that aggregates rss feeds, allowing you to quickly see the areas where a brand is lacking in presence socialmention - A social media search engine offering searches across individual platforms (eg blogs, microblogs) or all, together with a 'social rank' score. Whether or not the score is transparent enough to be meaningful is open to debate. Blog Search Tools TECHNORATI Search - Technorati's new search interface. Use it to find top blogs based upon inbound links only. TECHNORATI Advanced - Technorati’s advanced search page allows you to search for blogs (rather than posts) based on tags. Google Blog Search - Google's index of blog posts. The advanced search tab allows you to search based on additional criteria. Very good for searching between specific dates. IceRocket - Blog search tool that also graph-ifies! BlogPulse - Search for blog posts by keyword. Developed by Nielsen BuzzMetrics. Buzz Tracking Serph - Track buzz in real time Google Trends - shows amount of searches and google news stories Trendpedia - Create charts showing the volume of discussion around multiple topics. Generates cool graphs. BlogPulse Trends - Compare the mentions of specific keywords and phrases in blog posts (LEFT vs. RIGHT) Omgili Charts - Omgili Buzz Graphs let you measure and compare the Buzz of any term. Mostly from review sites/forums. eKstreme - blog data is obtained from Technorati and the social bookmarks come from del.icio.us
  • 28. Social Media Resources Message Board Search Tools BoardTracker - tracks words in forums BoardReader - Search multiple message boards and forums. Omgili - Omgili is a specialized search engine that focuses on quot;many to manyquot; user generated content platforms, such as, forums, discussion groups, mailing lists, answer boards and others. Omgili finds consumer opinions, debates, discussions, personal experiences, answers and solutions. Google Groups - Searches usenet groups. Yahoo! Groups - Searches all Yahoo! Groups. Twitter Search Tools Twitter Search - Search keywords on Twitter which quot;self-refreshesquot;. See what's happening — 'right now'. Twitstat - Twitter Tweitgeist - Tag cloud for last 500 Tweets TweetScan - search for words on Twitter Twit(url)y - see what people are talking about on Twitter Hashtags - Realtime Tracking of Twitter Hashtags TweetBeep - Track mentions of your brand on Twitter in real time. Twitrratr - Rates mentions of your search term on Twitter as positive/neutral/negative TweetMeme - View the most popular Twitter threads occurring now. TwitScoop – Through an automated algorithm, twitscoop crawls hundreds of tweets every minute and extracts the words which are mentioned more often than usual and creates a tag cloud. Twilert - Twitter application that lets you receive regular email updates of tweets containing your brand, product, services
  • 29. Social Media Resources Web Site Traffic Compete - Competitor site traffic reports. Estimates only of monthly visitor data. Best used on large high-traffic Web sites. Quantcast - Use this on large high-traffic Websites. It allows you to compare multiple web sites in one handy chart. Estimates only of monthly visitor data. Alexa - Comparative site traffic reports. Includes estimated reach, rank and page views. BlogFlux Page Rank - Tells you Google Page Rank for a web page. Use this to compare different websites. Search Data Google Trends - Search trends and see search volume by country and region. Google Insights - Compare search volume patterns across specific regions, categories, and time frames. Wordtracker Keywords - Displays average daily search volume of a given keyword or phrase. Yahoo! Keyword Tool - Displays search volumes for specific keywords and phrases for previous month’s search data. FACEBOOK LEXICON - Displays volume of wall postings for specific term(s). Similar to Google Trends. Not great with obscure terms. Google Keyword Tool – Generate keyword ideas for related keywords and search volumes.
  • 30. Who is Richard Meyer? Results-driven senior marketing executive offering a strong balance between business savvy and creative capabilities. Possess a proven track record of 20+ years of experience contributing to the advanced performance, growth and profitability of leading marketing organizations and product brands. Core competencies include: Strategic brand planning Brand positioning Brand strategy Competitive analysis New product planning and launch Search Engine marketing Internet marketing Vendor and agency management Web Analytics Team leadership eCommerce Social media strategy, implementation and measurement. Brands I’ve worked for:
  • 31. Finally….. I’m a passionate Internet marketing person who loves every aspect of  marketing. Please contact me for new job opportunities  richardameyer@me.com  http://www.richsblog.com 

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