• Share
  • Email
  • Embed
  • Like
  • Save
  • Private Content
Making A Career Decision. Do you want to be a Linchpin ?
 

Making A Career Decision. Do you want to be a Linchpin ?

on

  • 2,580 views

There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.

There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.

Statistics

Views

Total Views
2,580
Views on SlideShare
2,526
Embed Views
54

Actions

Likes
3
Downloads
84
Comments
0

4 Embeds 54

http://www.worldofdtcmarketing.com 26
http://www.slideshare.net 16
http://www.richsblog.com 11
http://facebook.slideshare.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Making A Career Decision. Do you want to be a Linchpin ? Making A Career Decision. Do you want to be a Linchpin ? Presentation Transcript

    • There  comes  a  +me  when  we   need  to  chose  a  direc+on  
    • You  need  to  make  a  decision  about  your  career  in  marke+ng  
    • Do  I  follow  the  crowd  or  do  I  chose  to  become  indispensible,    and    to    produce     interac+ons  that    organiza+ons    and    people    care    about.  
    • It  has  become  easier  for  companies    to    turn    employees  into  replaceable  cogs  in  a  vast     machine.    The    easier    people    are    to    replace,    the    less      they    need    to    be    paid  
    • If    you    want    a    job    where    it’s    okay    to    follow    the    rules,    don’t    be    surprised    if       you    get    a    job    where    following    the    rules    is    all    you    get    to    do.  
    • But  consumers  expect  a  lot  more  from  brands  and  companies  today  
    • Even  tradi+onal  adver+sing  is  not  working  anymore    
    • What  do  I  do  ?      
    • Well,  first  acknowledge  that  all  barriers  can  be  overcome  eventually  
    • It  requires  a  vision  and  self  examina+on  of  what  you  want  to  do  with  your  career  
    • It’s  going  to  challenge  you  to  be  your  best  overcoming  barriers    
    • Along  the  way  you’ll  be  building  new  capabili+es    
    • And  leading  changes  that  is  some+mes  revolu+onary  and  evolu+onary  
    • But  you’ll  become  indispensible  and  a  marke+ng  Linchpin  
    • Linchpins  are  willing  to  learn  and  lead    
    • Linchpins  don’t  give  a  damn  that  some  people  have  MBA’s      
    • Because  it’s  not  about  quan+fica+on  and  spreadsheets.  It’s  about  “what  have  you  done   to  make  it  happen  ?”  
    • It’s  breaking  the  old  chains  that  constrained  and  confined  thinking  that  wasn’t   customer  focused  
    • It’s  taking  a  calculated  risk  for  your  brand  and  business      
    • It’s  balancing  life  and  work  but  looking  forward  each  day  to  having  a  career  instead   of    just  a  job  
    • Sooner    or    later,    all  marketers    have    to    make      a    choice    between    following    the    crowd       and    being    loved,    or    making    yourself      indispensible    by    doing    what    is    best    for      your     customers    and    your    brand  
    • Successes  will  out  number  failures  when  you  are  a  Linchpin  
    • There’s  no  road  map  to  tell  you  what  direc+on  to  take.    It’s  a  decision  that  you  and  you   alone  have  to  make  “where  do  I  go  from  here  ?”  
    • So  what  are  you  going  to  do  ?  
    • Are  you  going  to  follow  others  ?  
    • Or  are  you  going  to  lead  others  ?  
    • Can  you  make  people  understand  that  marke+ng  has  changed  today  ?  
    • That  consumers  have  a  hell  of  a  lot  more  power  than  marketers  ?  
    • And  that  in  order  to  succeed  you  need  to  be  customer  focused  and  align  all  business   processes  around  your  customers  ?  
    • Beware  that  in  your  quest  to  be  a  Linchpin  there  are  those  whoa  are  ready  to  sabotage   your  efforts.  
    • Are  you  willing  to  take  that  risk  because  today    could  be  a  turning    point,    a    once  in  a    life  +me   moment    when    you    get    to      make    a    choice.      
    •  Instead    of    focusing    on      complying    with    management    as    a    long  term    strategy    for     geRng    more    stuff    and      being    more    secure,    you    have    a    chance    to      describe    a     powerful    vision    for    our    future    and    to    actually    make    it    happen.          
    • The    new      dream    isn’t    about    obedience,    it’s    about      vision       and    engagement  
    • It’s  a  keen  understanding  that  we  can’t  con+nue  to  do  business  the  same  old  way  
    • So  eventually  you  are  going  to  have  a  make  a  choice.  Which  direc+on  are  do  you   want  your  career  to  go  ?  
    • Run  away  from  the  pack.    Set  your  course  and  do  what  you  know  to  be  right  for   your  brand,  company  and  customers.  
    • Your  customers  will  thank  you    
    • You’ll  have  success  aTer  success  with  your  career  
    • And  you  may  even  climb  the  stairs  to  lead  more  people  
    • About  me   •  Richard  Meyer   •  My  resume    hUp://www.richardameyer.com   •  My  marke+ng  BLOG    hUp://www.richsblog.com   •  MY  DTC  BLOG    hUp://www.worldofdtcmarke+ng.com   hUp://www.twiUer.com/richmeyer   hUp://www.facebook.com/richardameyer   hUp://www.linkedin.com/in/richardameyer