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Making A Career Decision. Do you want to be a Linchpin ?
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Making A Career Decision. Do you want to be a Linchpin ?

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There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.

There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.

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  • 1. There  comes  a  +me  when  we   need  to  chose  a  direc+on  
  • 2. You  need  to  make  a  decision  about  your  career  in  marke+ng  
  • 3. Do  I  follow  the  crowd  or  do  I  chose  to  become  indispensible,    and    to    produce     interac+ons  that    organiza+ons    and    people    care    about.  
  • 4. It  has  become  easier  for  companies    to    turn    employees  into  replaceable  cogs  in  a  vast     machine.    The    easier    people    are    to    replace,    the    less      they    need    to    be    paid  
  • 5. If    you    want    a    job    where    it’s    okay    to    follow    the    rules,    don’t    be    surprised    if       you    get    a    job    where    following    the    rules    is    all    you    get    to    do.  
  • 6. But  consumers  expect  a  lot  more  from  brands  and  companies  today  
  • 7. Even  tradi+onal  adver+sing  is  not  working  anymore    
  • 8. What  do  I  do  ?      
  • 9. Well,  first  acknowledge  that  all  barriers  can  be  overcome  eventually  
  • 10. It  requires  a  vision  and  self  examina+on  of  what  you  want  to  do  with  your  career  
  • 11. It’s  going  to  challenge  you  to  be  your  best  overcoming  barriers    
  • 12. Along  the  way  you’ll  be  building  new  capabili+es    
  • 13. And  leading  changes  that  is  some+mes  revolu+onary  and  evolu+onary  
  • 14. But  you’ll  become  indispensible  and  a  marke+ng  Linchpin  
  • 15. Linchpins  are  willing  to  learn  and  lead    
  • 16. Linchpins  don’t  give  a  damn  that  some  people  have  MBA’s      
  • 17. Because  it’s  not  about  quan+fica+on  and  spreadsheets.  It’s  about  “what  have  you  done   to  make  it  happen  ?”  
  • 18. It’s  breaking  the  old  chains  that  constrained  and  confined  thinking  that  wasn’t   customer  focused  
  • 19. It’s  taking  a  calculated  risk  for  your  brand  and  business      
  • 20. It’s  balancing  life  and  work  but  looking  forward  each  day  to  having  a  career  instead   of    just  a  job  
  • 21. Sooner    or    later,    all  marketers    have    to    make      a    choice    between    following    the    crowd       and    being    loved,    or    making    yourself      indispensible    by    doing    what    is    best    for      your     customers    and    your    brand  
  • 22. Successes  will  out  number  failures  when  you  are  a  Linchpin  
  • 23. There’s  no  road  map  to  tell  you  what  direc+on  to  take.    It’s  a  decision  that  you  and  you   alone  have  to  make  “where  do  I  go  from  here  ?”  
  • 24. So  what  are  you  going  to  do  ?  
  • 25. Are  you  going  to  follow  others  ?  
  • 26. Or  are  you  going  to  lead  others  ?  
  • 27. Can  you  make  people  understand  that  marke+ng  has  changed  today  ?  
  • 28. That  consumers  have  a  hell  of  a  lot  more  power  than  marketers  ?  
  • 29. And  that  in  order  to  succeed  you  need  to  be  customer  focused  and  align  all  business   processes  around  your  customers  ?  
  • 30. Beware  that  in  your  quest  to  be  a  Linchpin  there  are  those  whoa  are  ready  to  sabotage   your  efforts.  
  • 31. Are  you  willing  to  take  that  risk  because  today    could  be  a  turning    point,    a    once  in  a    life  +me   moment    when    you    get    to      make    a    choice.      
  • 32.  Instead    of    focusing    on      complying    with    management    as    a    long  term    strategy    for     geRng    more    stuff    and      being    more    secure,    you    have    a    chance    to      describe    a     powerful    vision    for    our    future    and    to    actually    make    it    happen.          
  • 33. The    new      dream    isn’t    about    obedience,    it’s    about      vision       and    engagement  
  • 34. It’s  a  keen  understanding  that  we  can’t  con+nue  to  do  business  the  same  old  way  
  • 35. So  eventually  you  are  going  to  have  a  make  a  choice.  Which  direc+on  are  do  you   want  your  career  to  go  ?  
  • 36. Run  away  from  the  pack.    Set  your  course  and  do  what  you  know  to  be  right  for   your  brand,  company  and  customers.  
  • 37. Your  customers  will  thank  you    
  • 38. You’ll  have  success  aTer  success  with  your  career  
  • 39. And  you  may  even  climb  the  stairs  to  lead  more  people  
  • 40. About  me   •  Richard  Meyer   •  My  resume    hUp://www.richardameyer.com   •  My  marke+ng  BLOG    hUp://www.richsblog.com   •  MY  DTC  BLOG    hUp://www.worldofdtcmarke+ng.com   hUp://www.twiUer.com/richmeyer   hUp://www.facebook.com/richardameyer   hUp://www.linkedin.com/in/richardameyer