There	
  comes	
  a	
  +me	
  when	
  we	
  
  need	
  to	
  chose	
  a	
  direc+on	
  
You	
  need	
  to	
  make	
  a	
  decision	
  about	
  your	
  career	
  in	
  marke+ng	
  
Do	
  I	
  follow	
  the	
  crowd	
  or	
  do	
  I	
  chose	
  to	
  become	
  indispensible,	
  	
  and	
  	
  to	
  	
  ...
It	
  has	
  become	
  easier	
  for	
  companies	
  	
  to	
  	
  turn	
  	
  employees	
  into	
  replaceable	
  cogs	
 ...
If	
  	
  you	
  	
  want	
  	
  a	
  	
  job	
  	
  where	
  	
  it’s	
  	
  okay	
  	
  to	
  	
  follow	
  	
  the	
  	...
But	
  consumers	
  expect	
  a	
  lot	
  more	
  from	
  brands	
  and	
  companies	
  today	
  
Even	
  tradi+onal	
  adver+sing	
  is	
  not	
  working	
  anymore	
  	
  
What	
  do	
  I	
  do	
  ?	
  	
  	
  
Well,	
  first	
  acknowledge	
  that	
  all	
  barriers	
  can	
  be	
  overcome	
  eventually	
  
It	
  requires	
  a	
  vision	
  and	
  self	
  examina+on	
  of	
  what	
  you	
  want	
  to	
  do	
  with	
  your	
  car...
It’s	
  going	
  to	
  challenge	
  you	
  to	
  be	
  your	
  best	
  overcoming	
  barriers	
  	
  
Along	
  the	
  way	
  you’ll	
  be	
  building	
  new	
  capabili+es	
  	
  
And	
  leading	
  changes	
  that	
  is	
  some+mes	
  revolu+onary	
  and	
  evolu+onary	
  
But	
  you’ll	
  become	
  indispensible	
  and	
  a	
  marke+ng	
  Linchpin	
  
Linchpins	
  are	
  willing	
  to	
  learn	
  and	
  lead	
  	
  
Linchpins	
  don’t	
  give	
  a	
  damn	
  that	
  some	
  people	
  have	
  MBA’s	
  	
  	
  
Because	
  it’s	
  not	
  about	
  quan+fica+on	
  and	
  spreadsheets.	
  It’s	
  about	
  “what	
  have	
  you	
  done	
 ...
It’s	
  breaking	
  the	
  old	
  chains	
  that	
  constrained	
  and	
  confined	
  thinking	
  that	
  wasn’t	
  
custom...
It’s	
  taking	
  a	
  calculated	
  risk	
  for	
  your	
  brand	
  and	
  business	
  	
  	
  
It’s	
  balancing	
  life	
  and	
  work	
  but	
  looking	
  forward	
  each	
  day	
  to	
  having	
  a	
  career	
  ins...
Sooner	
  	
  or	
  	
  later,	
  	
  all	
  marketers	
  	
  have	
  	
  to	
  	
  make	
  	
  	
  a	
  	
  choice	
  	
 ...
Successes	
  will	
  out	
  number	
  failures	
  when	
  you	
  are	
  a	
  Linchpin	
  
There’s	
  no	
  road	
  map	
  to	
  tell	
  you	
  what	
  direc+on	
  to	
  take.	
  	
  It’s	
  a	
  decision	
  that	...
So	
  what	
  are	
  you	
  going	
  to	
  do	
  ?	
  
Are	
  you	
  going	
  to	
  follow	
  others	
  ?	
  
Or	
  are	
  you	
  going	
  to	
  lead	
  others	
  ?	
  
Can	
  you	
  make	
  people	
  understand	
  that	
  marke+ng	
  has	
  changed	
  today	
  ?	
  
That	
  consumers	
  have	
  a	
  hell	
  of	
  a	
  lot	
  more	
  power	
  than	
  marketers	
  ?	
  
And	
  that	
  in	
  order	
  to	
  succeed	
  you	
  need	
  to	
  be	
  customer	
  focused	
  and	
  align	
  all	
  bu...
Beware	
  that	
  in	
  your	
  quest	
  to	
  be	
  a	
  Linchpin	
  there	
  are	
  those	
  whoa	
  are	
  ready	
  to	...
Are	
  you	
  willing	
  to	
  take	
  that	
  risk	
  because	
  today	
  	
  could	
  be	
  a	
  turning	
  	
  point,	
...
 Instead	
  	
  of	
  	
  focusing	
  	
  on	
  	
  	
  complying	
  	
  with	
  	
  management	
  	
  as	
  	
  a	
  	
  ...
The	
  	
  new	
  	
  	
  dream	
  	
  isn’t	
  	
  about	
  	
  obedience,	
  	
  it’s	
  	
  about	
  	
  	
  vision	
  ...
It’s	
  a	
  keen	
  understanding	
  that	
  we	
  can’t	
  con+nue	
  to	
  do	
  business	
  the	
  same	
  old	
  way	...
So	
  eventually	
  you	
  are	
  going	
  to	
  have	
  a	
  make	
  a	
  choice.	
  Which	
  direc+on	
  are	
  do	
  yo...
Run	
  away	
  from	
  the	
  pack.	
  	
  Set	
  your	
  course	
  and	
  do	
  what	
  you	
  know	
  to	
  be	
  right	...
Your	
  customers	
  will	
  thank	
  you	
  	
  
You’ll	
  have	
  success	
  aTer	
  success	
  with	
  your	
  career	
  
And	
  you	
  may	
  even	
  climb	
  the	
  stairs	
  to	
  lead	
  more	
  people	
  
About	
  me	
  
•    Richard	
  Meyer	
  
•    My	
  resume	
  	
  hUp://www.richardameyer.com	
  
•    My	
  marke+ng	
  ...
Making A Career Decision. Do you want to be a Linchpin ?
Making A Career Decision. Do you want to be a Linchpin ?
Making A Career Decision. Do you want to be a Linchpin ?
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Making A Career Decision. Do you want to be a Linchpin ?

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There comes a time when we all have to make tough choices. Nowhere is this more true than in marketing where you can continue to be a cog in the machine or be a Linchpin.

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Transcript of "Making A Career Decision. Do you want to be a Linchpin ?"

  1. 1. There  comes  a  +me  when  we   need  to  chose  a  direc+on  
  2. 2. You  need  to  make  a  decision  about  your  career  in  marke+ng  
  3. 3. Do  I  follow  the  crowd  or  do  I  chose  to  become  indispensible,    and    to    produce     interac+ons  that    organiza+ons    and    people    care    about.  
  4. 4. It  has  become  easier  for  companies    to    turn    employees  into  replaceable  cogs  in  a  vast     machine.    The    easier    people    are    to    replace,    the    less      they    need    to    be    paid  
  5. 5. If    you    want    a    job    where    it’s    okay    to    follow    the    rules,    don’t    be    surprised    if       you    get    a    job    where    following    the    rules    is    all    you    get    to    do.  
  6. 6. But  consumers  expect  a  lot  more  from  brands  and  companies  today  
  7. 7. Even  tradi+onal  adver+sing  is  not  working  anymore    
  8. 8. What  do  I  do  ?      
  9. 9. Well,  first  acknowledge  that  all  barriers  can  be  overcome  eventually  
  10. 10. It  requires  a  vision  and  self  examina+on  of  what  you  want  to  do  with  your  career  
  11. 11. It’s  going  to  challenge  you  to  be  your  best  overcoming  barriers    
  12. 12. Along  the  way  you’ll  be  building  new  capabili+es    
  13. 13. And  leading  changes  that  is  some+mes  revolu+onary  and  evolu+onary  
  14. 14. But  you’ll  become  indispensible  and  a  marke+ng  Linchpin  
  15. 15. Linchpins  are  willing  to  learn  and  lead    
  16. 16. Linchpins  don’t  give  a  damn  that  some  people  have  MBA’s      
  17. 17. Because  it’s  not  about  quan+fica+on  and  spreadsheets.  It’s  about  “what  have  you  done   to  make  it  happen  ?”  
  18. 18. It’s  breaking  the  old  chains  that  constrained  and  confined  thinking  that  wasn’t   customer  focused  
  19. 19. It’s  taking  a  calculated  risk  for  your  brand  and  business      
  20. 20. It’s  balancing  life  and  work  but  looking  forward  each  day  to  having  a  career  instead   of    just  a  job  
  21. 21. Sooner    or    later,    all  marketers    have    to    make      a    choice    between    following    the    crowd       and    being    loved,    or    making    yourself      indispensible    by    doing    what    is    best    for      your     customers    and    your    brand  
  22. 22. Successes  will  out  number  failures  when  you  are  a  Linchpin  
  23. 23. There’s  no  road  map  to  tell  you  what  direc+on  to  take.    It’s  a  decision  that  you  and  you   alone  have  to  make  “where  do  I  go  from  here  ?”  
  24. 24. So  what  are  you  going  to  do  ?  
  25. 25. Are  you  going  to  follow  others  ?  
  26. 26. Or  are  you  going  to  lead  others  ?  
  27. 27. Can  you  make  people  understand  that  marke+ng  has  changed  today  ?  
  28. 28. That  consumers  have  a  hell  of  a  lot  more  power  than  marketers  ?  
  29. 29. And  that  in  order  to  succeed  you  need  to  be  customer  focused  and  align  all  business   processes  around  your  customers  ?  
  30. 30. Beware  that  in  your  quest  to  be  a  Linchpin  there  are  those  whoa  are  ready  to  sabotage   your  efforts.  
  31. 31. Are  you  willing  to  take  that  risk  because  today    could  be  a  turning    point,    a    once  in  a    life  +me   moment    when    you    get    to      make    a    choice.      
  32. 32.  Instead    of    focusing    on      complying    with    management    as    a    long  term    strategy    for     geRng    more    stuff    and      being    more    secure,    you    have    a    chance    to      describe    a     powerful    vision    for    our    future    and    to    actually    make    it    happen.          
  33. 33. The    new      dream    isn’t    about    obedience,    it’s    about      vision       and    engagement  
  34. 34. It’s  a  keen  understanding  that  we  can’t  con+nue  to  do  business  the  same  old  way  
  35. 35. So  eventually  you  are  going  to  have  a  make  a  choice.  Which  direc+on  are  do  you   want  your  career  to  go  ?  
  36. 36. Run  away  from  the  pack.    Set  your  course  and  do  what  you  know  to  be  right  for   your  brand,  company  and  customers.  
  37. 37. Your  customers  will  thank  you    
  38. 38. You’ll  have  success  aTer  success  with  your  career  
  39. 39. And  you  may  even  climb  the  stairs  to  lead  more  people  
  40. 40. About  me   •  Richard  Meyer   •  My  resume    hUp://www.richardameyer.com   •  My  marke+ng  BLOG    hUp://www.richsblog.com   •  MY  DTC  BLOG    hUp://www.worldofdtcmarke+ng.com   hUp://www.twiUer.com/richmeyer   hUp://www.facebook.com/richardameyer   hUp://www.linkedin.com/in/richardameyer  
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