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7 abilitites of a linchpin
 

7 abilitites of a linchpin

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The traits of a Linchpin. It's not an easy road to follow but you need to ask yourself do I want just a job or do I want to make a difference and become a better and stronger marketer ?

The traits of a Linchpin. It's not an easy road to follow but you need to ask yourself do I want just a job or do I want to make a difference and become a better and stronger marketer ?

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    7 abilitites of a linchpin 7 abilitites of a linchpin Presentation Transcript

    •  Linchpin   The  7  abili.es  of  a  Linchpin  
    • Provide  a  unique  interface  between   members  of  the  organiza.on   •  Help  lead  and  establish   human  connec2ons.    Linchpin   •  Provide  a  link  between   your  customers  and  key   influencers  within  the   organiza2on  so  they  can   hear  what  consumers   think  and  feel  when  it   comes  to  your  brand  and   products.  
    • Deliver  unique  crea.vity   •  Be  passionate  enough  to    Linchpin   risk  rejec2on  by  bringing   new  thinking  to   problems.   •  Stay  away  from   spreadsheet  “analysis   paralysis”  because  your   compe2tors  are  using   the  same  spreadsheets.  
    • Manage  a  situa.on  or     organiza.on  of  great  complexity   •  Linchpins  make  their    Linchpin   own  maps  and  blaze  new   trails  because  there  is  no   manual  for  rapidly   changing  business   environments.   •  By  developing  new   processes  and  trails,  you   become  more  valuable   to  the  organiza2on.  
    • Lead  customers   •  Consumers  are  seeking   to  connect  more  and    Linchpin   more.   •  The  new  model  is   interac2ve  and   decentralized  with   people  who  can  solve   customer  problems   without  requiring  tons   of  mee2ngs.  
    • Inspire  Staff   •  Understand  your  job  is  to   make  things  happen.    Linchpin   •  Destroy  the  “it’s  not  my  job”   aKtude.   •  Make  people  feel  they  are  part   of  the  greater  good  that  makes   things  happen.  
    • Provide  deep  domain  knowledge   •  Understand  the  issues   from  “what”  to  “why”  and    Linchpin   you’ll  be  able  to  provide   beMer  solu2ons  that  meet   your  customer  needs.   •  Don’t  rely  on  data  alone,   always  ask  “what  is  this   telling  us  ?”  
    • Possess  a  unique  talent   •  The  more  unique  your   talent,  the  more    Linchpin   indispensable  you  are.   •  Always  keep  learning  and   acquire  new  skills  and   talents.   •  Be  thought  of  as  an   “expert”  in  certain   capabili2es.  
    • Remember,  not  every  ar.st      creates  “a  work  of  art”   “Most  ar.sts  can’t  draw,  but  they  can  see”   •  An  ar2st  is  someone  who  uses  bravery,  insight,  crea2vity,  and  boldness  to   challenge  the  status  quo.   •  Art  is  a  personal  act  of  courage,  something  that  one  human  does  that  creates    Linchpin   change  in  another.  
    • About  me   Richard  Meyer   •  My  marke2ng  BLOG    hMp://www.newmediaandmarke2ng.com   •  MY  DTC  BLOG    hMp://www.worldofdtcmarke2ng.com    Linchpin   hMp://www.twiMer.com/richmeyer   hMp://www.facebook.com/richardameyer   hMp://www.linkedin.com/in/richardameyer  
    • Linchpin   This  presenta2on  is  dedicated  to  Seth  Godin.      Linchpin   You  have  led  me  to  rethink  all  that  I  learned   and  I  use  your  books  as  a  reference  tool  to   apply  what  you  teach.     Thank  you       If  there  is  one  book  that  you  need  to  read,   this  is  the  book.     Purchase  it  here  at  Amazon