Invention and Innovation




                 Walter Bender
                 David Cavallo
     Institute Fernando Henriqu...
Why we are here?

    To work with our Brazilian colleagues to give an
●

    opportunity for all to take advantage of the...
Agenda

The Seven Secrets of the Media Lab
Viral Communication
The Rule of Many
Open Software and the Normal Curve
Hundred...
Fine's double helix




       innovation     consolidation
          (liquid vs. solid phase)
About the Media Lab

Technology in support of learning and expressing by
 people and machines.

    Founded in 1983 by Neg...
7 Secrets of the Media Lab

   Sun: There are no secrets.

   Moon: Innovation is cyclical.
   Fire: Invest in the passion...
Aligning goals

               Unrelated Interests
indu    acad   Synergy = 0, Risk = 100
 stry   emy
               “Goin...
Viral communications
“Use what you need, and trust that others will”




                                            n
   ...
Viral communications



viral…         and cooperative…   has advantages!
scalable       local knowledge    low cost
incre...
Properties of emergent systems

  1. Size; 2. Independence; and 3.
  Focus
efficiency




                                ...
Creativity: Wikipedia
Decision-making: Blogdex




                           (Marlow)
Organization: Flicker
From the rule of many:
Organic networks
“By reducing the economic barrier to innovation and
  by adopting a more modular, ...
Strategic Analysis:
 Learning-centric design
A common misconception of ICT is that the
   computer is just a device for I ...
US$100 Laptop (HDL)

     Generation-1 (of 3) is targeted at 500 MHz,
 ●

     128M DRAM, 1G flash or 5G disk, LCD
     di...
US$100 Laptop (HDL)

HDL is not a laptop program;
      it is a learning program.
Strengths and Advantages

     Non-profit/Non-retail (Ministers of Education)
 ●

     One-to-one access
 ●

     The Rule...
Next Steps

     Hardware pilot
 ●

     Context of use:
 ●

         Software environment
     –
         Social environm...
Open source and the Normal curve
A digression:
Rethinking urban transportation

                   1890: Yagn’s Vision
Herr’s vision:
São Paulo without cars?

              2005: Hugh Herr
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Invention and Innovation

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*Exposições de Walter Bender, diretor executivo do Media Lab MIT, e David
Cavallo, pesquisador do Media Lab e diretor do grupo de investigação sobre o
"Futuro do Aprendizado" -- Instituto Fernando Henrique Cardoso, 01/06/2005,
NAE, 07/06/2005*

Published in: Economy & Finance, Technology
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Invention and Innovation

  1. 1. Invention and Innovation Walter Bender David Cavallo Institute Fernando Henrique Cardoso 1 June 2005
  2. 2. Why we are here? To work with our Brazilian colleagues to give an ● opportunity for all to take advantage of the creative cultural spirit; To help establish Brazil as the a global model of ● new activities, institutions, and ideas that can make a difference in creating a more equitable world; To lay the groundwork for taking advantage of the ● widespread distribution of low-cost computation.
  3. 3. Agenda The Seven Secrets of the Media Lab Viral Communication The Rule of Many Open Software and the Normal Curve Hundred Dollar Laptop A Brief Digression Rethinking Education
  4. 4. Fine's double helix innovation consolidation (liquid vs. solid phase)
  5. 5. About the Media Lab Technology in support of learning and expressing by people and machines. Founded in 1983 by Negroponte and Wiesner ● 30 research groups ● 150+ graduate students ● 300+ projects (quantum computing to karaoke) ● 100+ industry partners ● US $30M annual budget ●
  6. 6. 7 Secrets of the Media Lab Sun: There are no secrets. Moon: Innovation is cyclical. Fire: Invest in the passion of people, not projects. Water: Innovation is change. Wood: Integrate design and engineering. Gold: POV is worth 40 IQ points. Earth: Ground academics in industry.
  7. 7. Aligning goals Unrelated Interests indu acad Synergy = 0, Risk = 100 stry emy “Going our separate ways.” Complete Overlap of Interests Synergy = 100, Risk = 0 “Work for hire” Healthy Overlap of Interests * Synergy > 0, Risk > 0 “Strong collaboration” * hard work
  8. 8. Viral communications “Use what you need, and trust that others will” n n capacity bandwidth per node (Lippman & Reed)
  9. 9. Viral communications viral… and cooperative… has advantages! scalable local knowledge low cost incremental local decisions adaptable contributory global structure robust (Lippman & Reed)
  10. 10. Properties of emergent systems 1. Size; 2. Independence; and 3. Focus efficiency The Rule of Many The Rule of 150 10 100 1000 10000 100000 group size
  11. 11. Creativity: Wikipedia
  12. 12. Decision-making: Blogdex (Marlow)
  13. 13. Organization: Flicker
  14. 14. From the rule of many: Organic networks “By reducing the economic barrier to innovation and by adopting a more modular, flexible architecture, computing became accessible to entrepreneurs, small businesses, and ultimately consumers… In addition to being grassroots, it reflects the needs and interests of its local constituency and develops global, emergent behavior.” (Lippman & Pentland)
  15. 15. Strategic Analysis: Learning-centric design A common misconception of ICT is that the computer is just a device for I and C. A critical element is the computer’s potential for creation, expression, visualization, and simulation. 1. We are creating open tools for construction and expression to unleash the global creative potential. 2. We expect others to create examples of use and to improve upon existing tools and applications.
  16. 16. US$100 Laptop (HDL) Generation-1 (of 3) is targeted at 500 MHz, ● 128M DRAM, 1G flash or 5G disk, LCD display, 4 USB ports, and a 3-hour battery. While our focus is on China, Brazil, and US, we ● are in discussions in Africa, Middle East and South East Asia, and with the UN, UNESCO, and the World Bank.
  17. 17. US$100 Laptop (HDL) HDL is not a laptop program; it is a learning program.
  18. 18. Strengths and Advantages Non-profit/Non-retail (Ministers of Education) ● One-to-one access ● The Rule of Many ● Emergent design ● Technological insights ● Displays – Telecommunications – Applications –
  19. 19. Next Steps Hardware pilot ● Context of use: ● Software environment – Social environment – Regulatory environment – Global environment – Communities of practice ●
  20. 20. Open source and the Normal curve
  21. 21. A digression: Rethinking urban transportation 1890: Yagn’s Vision
  22. 22. Herr’s vision: São Paulo without cars? 2005: Hugh Herr
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