Meg Webmonitor Overview

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Meg Webmonitor Overview

  1. 1. Media Economics Group HispanicWebMonitor Overview Business development tools for today’s competitive world
  2. 2. Media Economics Group: Background Company established in 2002. Opportunity to meet market need/demand for Hispanic-specific research data. HispanicWebMonitor (2001); HispanicMagazineMonitor (2002) services launched to meet market needs for competitive intelligence. Currently provide most extensive coverage of Hispanic advertising in magazine and online media available. 60+ Hispanic magazines; 200 Hispanic internet sites and portals.
  3. 3. Winning NEW Business with HispanicWebMonitor Key Strategies to Uncover New Opportunities Category Analysis: Which categories are of online advertising are largest/smallest? Growing/declining? Sales leads: Which advertisers are active this month – on which sites? Which of their brands have been advertised? What NEW brands/advertisers have appeared in the past month, quarter, year? What does their creative look like? What size/formats of online ads are they using? Competitor Set Analysis: Which brands/advertisers have been active on my competitors’ sites? Which advertisers are running ads on my competitors’ sites but not mine (Missing Advertisers)? Which advertisers do we have in common? Local Advertisers: Which businesses in your DMA are actively advertising on Hispanic websites?
  4. 4. HispanicWebMonitor: Methodology Overview Tracking of nearly 200 Hispanic portals and verticals (historical data from Jan-2001). Automated collection of raw advertising information from tracked sites via proprietary spider. Classification by: Advertiser, Brand/Campaign, Ad category, Ad Sub-Category Special classifications: Local Advertisers, Contests & Promotions, House Ads (separate report from outside advertisers) We can show you: Who is advertising online, When, Where, and What does the creative look like? 70,000+ creatives online.
  5. 5. Who subscribes? Accentmarketing Mindshare Multicultural Batanga.com OMD Latino Bravo People en Español/ Bromley Communications PeopleenEspanol.com Conill Advertising Siboney USA Cuatro Media Tapestry Partners dExposito & Partners Dieste, Harmel & Partners Telemundo Digital Hispanic Business/ Televisa Publishing/Televisa HispanicBusiness.com Digital Impremedia Univision Interactive Media Latina.com/Latina Magazine US Media Consulting LatinWorks Vidal Partnership Meredith Corp. The Miami Herald Online
  6. 6. HispanicWebMonitor: Some of the almost 200 sites that we track Portals: News: AOL Latino  Diario las Americas HispanicOnline.com  El Nuevo Herald MSN Latino  El Diario La Prensa (NY) MySpace Latino  ElSentinel.com (Orlando Sentinel) QuePasa.com  ElSentinel.com (South Florida Sun- Sentinel) Starmedia (U.S. Hispanic)  HispanicBusiness.com Terra (U.S. Hispanic)  HolaInternet.com (Hoy in L.A., NY, Univision.com Chicago) Yahoo! Telemundo  LaOpinion.com  LaPrensa.com (Orlando) Entertainment (Music, Sports,  LaRaza.com etc.): Batanga (incl. PlanetaTV.com) ESPNDeportes.com Mun2TV.com
  7. 7. Providing Superior Client Insights with HispanicWebMonitor Business Development: Which advertisers are active this month – on which sites? Which of their brands have been advertised? What NEW brands/advertisers have appeared in the past month, quarter, year? What does their creative look like? What size/formats of online ads are they using? Provide unique insights to your Agency’s clients: Which brands/advertisers have been active in my clients’ category? What NEW campaigns have they launched recently? What contests/promotions are they running? Where are they advertising? What does their creative look like?. Research websites to place your client’s campaigns: What new websites have launched? Where are my clients’ competitors advertising? What other advertisers are on this site? What kinds of creative are running on this site?
  8. 8. For more information contact Ricardo Mena (044-55) 3222 5091 rmenag@yahoo.com

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