Mobile, have you             clicked yet?Jason Palgrave-Jones Business Development Director
Textlocal….With it’s headquarters in Cheshire and it’s technical office inThe Midlands, Textlocal brings a fresh and innov...
Our clients include
Need convincing?  There are                                                      Over 6.25.8 billion       30 million     ...
Not so ‘old hat’                                 40% of UK                              consumers are  2012 marks         ...
Response rates
Customer EngagementSales Promotion                   Ticketing For Events                     Customer                    ...
Case study: Sales Promotion“Looking at the last two campaigns we spent a total of just over £500 on text credits which yie...
Case study: Sales Promotion“Looking at the last two campaigns we spent a total of just over £500 on text credits which yie...
Case study:Customer Service“Through our mobile text service our customers can manage their finances with ease, and rest as...
Case study:Customer Service“Through our mobile text service our customers can manage their finances with ease, and rest as...
Case study: Reminders& Confirmations“The Textlocal system is so simple to use, and means we can communicate with every stu...
Case study: Reminders& Confirmations“The Textlocal system is so simple to use, and means we can communicate with every stu...
Case study: Lead Generation & Brochure Request ServiceOverviewHartwell is one of the UKs leading multi-franchise retail mo...
Case study: Lead Generation & Brochure Request ServiceSolutionText: Hartwell to 60777 Mobile numbers were collected from p...
Case study: Ticketing For Events“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile pho...
Case study: Ticketing For Events“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile pho...
Textlocal’s Top Tips to a perfectSMS campaign
Textlocal’s Top Tips to a perfectSMS campaign
See how simple SMS is…              Text               21               to             60777              Now
Thank you
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Mobile, have you clicked you clicked yet?

  1. 1. Mobile, have you clicked yet?Jason Palgrave-Jones Business Development Director
  2. 2. Textlocal….With it’s headquarters in Cheshire and it’s technical office inThe Midlands, Textlocal brings a fresh and innovativeapproach to business mobile communications.• Our innovative award winning platform Messenger now serves over 91,000 businesses.• More than 25 million text messages every month.• At peak times Messenger processes 8,000 texts per second.• Circa half a billion messages have been sent via Messenger.
  3. 3. Our clients include
  4. 4. Need convincing? There are Over 6.25.8 billion 30 million trillionmobile phones phones are sold in SMS worldwide the UK each year messagesaccounting for (bbc.co.uk) will be sent in 87% 2012 (bbc.co.uk) of the global population Mobile devices will soon outnumber humans by 2016 (Cisco research)
  5. 5. Not so ‘old hat’ 40% of UK consumers are 2012 marks interested in being Almost 50% of mobile contact via mobile consumers who messaging’s by advertisers respond to mobile (thedrum.co.uk)20th anniversary text marketing go (utalkmarketing.com) on to buy (Mobithinking.com) 81% of adults keep their mobile switched on all of the time, even when their in bed (media.ofcom.org.uk)
  6. 6. Response rates
  7. 7. Customer EngagementSales Promotion Ticketing For Events Customer Service Lead Generation & Brochure Request Reminders & Confirmations)
  8. 8. Case study: Sales Promotion“Looking at the last two campaigns we spent a total of just over £500 on text credits which yielded£8,000 gross profit. An ROI rate of 16:1.” Jonathan Broad, Marketing Manager Overview ENO is one of the worlds largest opera companies, providing an annual programme of opera, from popular classics, and operetta, through to more contemporary work and rarely performed musicals. Challenge ENO wanted to increase attendance to times of certain shows.
  9. 9. Case study: Sales Promotion“Looking at the last two campaigns we spent a total of just over £500 on text credits which yielded£8,000 gross profit. An ROI rate of 16:1.” Jonathan Broad, Marketing Manager Solution ENO sent last minute offers for specific performances where they had excessive tickets left. Mitigating any short-term sales downturn by maximising the value from unsold ticket inventory using SMS. Results • £500 spent on texts that yielded £8,000 gross profit. • An ROI rate of 16:1
  10. 10. Case study:Customer Service“Through our mobile text service our customers can manage their finances with ease, and rest assuredthat they have access to their accounts on the move at any time of the day 365 days of the year.” Gary Solomon, Head of Marketing and AcquisitionOverviewCard One Banking is owned by SpectrumFinancial Group and provides banking facilities forpeople who may have been refused credit orpersonal banking before. They wanted to givecustomers access to their accounts on the move.Challenge1. Provide customers the ability to get an immediate balance by phone.2. Let customers immediately send in a photo of their passport rather than post, fax or scan and email it.
  11. 11. Case study:Customer Service“Through our mobile text service our customers can manage their finances with ease, and rest assuredthat they have access to their accounts on the move at any time of the day 365 days of the year.” Gary Solomon, Head of Marketing and AcquisitionSolution1. Customers text: BALANCE to 60777 Customers can check their current account balance and load funds to MasterCards by simply sending a text message using SMS.2. Customers take a picture of passport then MMS it to Card One’s unique number. This arrives at Card One as an email with the attachment.Results1. 80% of customers use the mobile banking facility.2. Customer feedback has been excellent.
  12. 12. Case study: Reminders& Confirmations“The Textlocal system is so simple to use, and means we can communicate with every studentinstantly to make sure they attend their appointments on time. It means that our guidance service,which ensures all students are receiving the right support and encouragement to succeed, can runefficiently and effectively.” Karen Fitzsimmons, Careers and Employment Department Overview The University of Liverpools Careers & Employability Service needed an effective way to communicate with students and graduates regarding reminders for up and coming appointments and updates within the service. Challenge Reduce the number of missed appointments for their Careers & Employability Service.
  13. 13. Case study: Reminders& Confirmations“The Textlocal system is so simple to use, and means we can communicate with every studentinstantly to make sure they attend their appointments on time. It means that our guidance service,which ensures all students are receiving the right support and encouragement to succeed, can runefficiently and effectively.” Karen Fitzsimmons, Careers and Employment Department Solution Texts sent automatically from their CRM system to students the evening before their appointment. Results Significantly reduced the number of no-shows. Text service then used to keep students informed about other activities as well. Mobile is cost-effective for public sector organisations with many adhering to strict budgets
  14. 14. Case study: Lead Generation & Brochure Request ServiceOverviewHartwell is one of the UKs leading multi-franchise retail motor groupsoperating 22 sales and after-sales motor dealerships across England.ChallengeCollect mobile numbers for future SMS promotions. Engage withexisting customers and prospects to update on new stock arriving, textbespoke special offers, promotions, & finance plans.
  15. 15. Case study: Lead Generation & Brochure Request ServiceSolutionText: Hartwell to 60777 Mobile numbers were collected from prospectswho visited or made an enquiry at a Hartwell dealership.Thank you texts were sent to customers to inform them that their car isready for collection.ResultsMobile Marketing gave a massive return on investment and provided anexcellent tool for promotions and special offers.
  16. 16. Case study: Ticketing For Events“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones totrack who attended. Being able to track everyone electronically through the Textlocal reporting systemworked perfectly for us, as we were able to follow up with our supporters accordingly to say thank youfor coming, or reach out quickly to those that couldn’t make it with a separate message.” Molly Brooks, Digital Marketing Co-ordinator at GreenpeaceOverviewGreenpeace arranged a launch event for theirfamous Rainbow Warrior III ship.They needed a cost and time effective way to trackattendees and to improve the efficiency of theirmarketing efforts to their supporters.ChallengeGreenpeace worked with Textlocal to execute thelaunch event of their famous Rainbow Warrior IIIship.
  17. 17. Case study: Ticketing For Events“Using QR Codes to track attendees meant that Greenpeace staff could easily use mobile phones totrack who attended. Being able to track everyone electronically through the Textlocal reporting systemworked perfectly for us, as we were able to follow up with our supporters accordingly to say thank youfor coming, or reach out quickly to those that couldn’t make it with a separate message.” Molly Brooks, Digital Marketing Co-ordinator at GreenpeaceSolutionThey embraced the latest mobile technology usingQR Codes to track attendees and to improve theefficiency of their marketing efforts to theirsupporters.Results• Mobile made the whole process fast and accurate.• Reduction in the need for paper forms at the event and is therefore kinder to the environment.
  18. 18. Textlocal’s Top Tips to a perfectSMS campaign
  19. 19. Textlocal’s Top Tips to a perfectSMS campaign
  20. 20. See how simple SMS is… Text 21 to 60777 Now
  21. 21. Thank you
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