While Marketing Strategist for STWIC, and with the cooperation of Restaurant Week's team in China, I designed the frame for a Wine Week in Shanghai, being responsible for all aspects (from financial forecast to the making of this very presentation)

5. T h e C o n c e p t E x p l a i n e d
Date Offer Wine Experience
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Restaurants Website

6. T h e W i n e E x p e r i e n c e

8. D i n i n g C i t y W o r l d w i d e

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DiningCity’s Online Audience
E-Newsletter
SEO
WeChat
Weibo
Facebook
Twitter

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14. U n i q u e O n l i n e R e s e r v a t i o n S y s t e m

16. Silver Gold Platinum
50
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17. Silver Gold Platinum
Priority Booking
Logo Placement:
Big Logo
Website
Table cards
Flyer
Email to guests
Email to restaurants
Own landing page
Mentioned other POS
Mentioned all press releases
Mentioned all other ext. com.
￥ 8,000 ￥ 30,000 On Request

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20. S p o n s o r s h i p B r a n d T o u c h P o i n t s
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21. S p o n s o r s h i p B r a n d T o u c h P o i n t s

22. S p o n s o r s h i p B r a n d T o u c h P o i n t s

23. S p o n s o r s h i p B r a n d T o u c h P o i n t s

24. S p o n s o r s h i p B r a n d T o u c h P o i n t s

25. S p o n s o r s h i p B r a n d T o u c h P o i n t s
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26. S p o n s o r s h i p B r a n d T o u c h P o i n t s
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27. S p o n s o r s h i p B r a n d T o u c h P o i n t s

28. S p o n s o r s h i p B r a n d T o u c h P o i n t s

29. S p o n s o r s h i p B r a n d T o u c h P o i n t s
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30. S p o n s o r s h i p B r a n d T o u c h P o i n t s

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