Part 4: FutureM: Future Face of Digital Business by David Cancel

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Part 4 of FutureM: The Future Face of Digital Business, with guest speaker David Cancel of Performable outlines how to market your organization and define good quality metrics.

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Part 4: FutureM: Future Face of Digital Business by David Cancel

  1. 1. Lifecycle Marketing The Future Face of Digital Business Cambridge, MA, October 2010 David Cancel
  2. 2. The Future of Online Marketing is Now
  3. 3. Online Marketing Paradigm Shift Outbound • “Visitors” not People • Display & Search Advertising • What’s a Conversion? • Website • Get more Pageviews 1st Generation
  4. 4. Online Marketing Paradigm Shift Outbound Inbound • “Visitors” not People • “Leads” not People • Display & Search Advertising • Content Generation • What’s a Conversion? • SEO Black Magic Hacks • Website • Convert via Brute Force • Get more Pageviews • Acquisition not Conversion • Website + Social Media • Get more Leads 1st Generation 2nd Generation
  5. 5. Online Marketing Paradigm Shift Outbound Inbound Lifecycle • “Visitors” not People • “Leads” not People • People & Customers • Display & Search Advertising • Content Generation • Your Brand is Everywhere • What’s a Conversion? • SEO Black Magic Hacks • The Message is the Product • Website • Convert via Brute Force • Service not Marketing • Get more Pageviews • Acquisition not Conversion • Referrals not Affiliates • Website + Social Media • Conversion not Acquisition • Get more Leads • Get more Customers 1st Generation 2nd Generation 3rd Generation
  6. 6. Marketing 1.0: Outbound Marketing
  7. 7. Marketing 1.0 Outbound Marketing
  8. 8. Marketing 1.0 Outbound Marketing
  9. 9. Marketing 1.0 Outbound Marketing
  10. 10. Marketing 1.0 Outbound Marketing
  11. 11. Marketing 2.0: Inbound Marketing
  12. 12. Marketing 2.0 Inbound Marketing
  13. 13. Marketing 2.0 Inbound Marketing
  14. 14. Marketing 2.0 Inbound Marketing
  15. 15. Marketing 2.0 Inbound Marketing
  16. 16. Marketing 2.0 Inbound Marketing
  17. 17. Marketing 2.0 Inbound Marketing
  18. 18. Marketing 2.0 Inbound Marketing
  19. 19. Marketing 3.0: Lifecycle Marketing
  20. 20. by Kathy Sierra Marketing 3.0 Lifecycle Marketing
  21. 21. Marketing 3.0 Lifecycle Marketing
  22. 22. Passionate Company Marketing 3.0 Lifecycle Marketing
  23. 23. Passionate Customer Marketing 3.0 Lifecycle Marketing
  24. 24. Passionate Service Marketing 3.0 Lifecycle Marketing
  25. 25. by Joshua Porter Outbound Inbound Lifecycle Marketing Marketing Marketing Marketing 3.0 Lifecycle Marketing
  26. 26. Lifecycle Marketing: Get Started
  27. 27. Components of Lifecycle Marketing Customer Analytics Relevant Customer Marketing Service
  28. 28. Customer Analytics
  29. 29. Relevant Marketing
  30. 30. Customer Service
  31. 31. Happy Customer
  32. 32. Thank You! David Cancel Twitter: performable http://www.performable.com

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