Designing your Career 2013

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Presentation given to students at the Startup Institute.

Designing your Career 2013

  1. designingyourcareer By Richard Banfield
  2. a lil’bit Aboutus 443Web and mobile 32 Full-time, on- 9 Countries we’ve 2 Offices in Boston,design projects site designers got clients in and since 2005 and developers San Francisco freshtilledsoil.com @freshtilledsoil
  3. a lil’bitAboutusfreshtilledsoil.com @freshtilledsoil
  4. 00 whydesignacareer? freshtilledsoil.com @freshtilledsoil
  5. We need more ofastrategythantactics “Where do I start?” class of summer 2012 freshtilledsoil.com @freshtilledsoil
  6. ...and astrategyisn’tplanning“The things I’m going to be working on haven’t been invented yet” rhys banfield, summer 2012 freshtilledsoil.com @freshtilledsoil
  7. happinessiskey“Happiness is something you make, not stumble upon” freshtilledsoil.com @freshtilledsoil
  8. 01 Ashortstory freshtilledsoil.com @freshtilledsoil
  9. Let’s start withastoryofvision freshtilledsoil.com @freshtilledsoil
  10. Let’s start withastoryofvision 2008 $2.75M freshtilledsoil.com @freshtilledsoil
  11. Let’s start withastoryofvision Meh! freshtilledsoil.com @freshtilledsoil
  12. Let’s start with astoryofvision“As the duo poured their sorrows into their drinks, they realized that the one part of the site that was actually doing well — the deals — could be combined with their love of design.” freshtilledsoil.com @freshtilledsoil
  13. Let’s start withastoryofvision Passion? Market Best in opp? the world? freshtilledsoil.com @freshtilledsoil
  14. Let’s start withastoryofvision freshtilledsoil.com @freshtilledsoil
  15. Let’s start withastoryofvision 2012 $600M 9M customers freshtilledsoil.com @freshtilledsoil
  16. Let’s start with astoryofvision“I’m doing my dream job, and I’m building the company I’m meant to run.” Jason Goldberg freshtilledsoil.com @freshtilledsoil
  17. canitreallybethissimple? Passion? Best in Market the opp? world? freshtilledsoil.com @freshtilledsoil
  18. 02 goodtogreat freshtilledsoil.com @freshtilledsoil
  19. Jim Collins’goodtogreat freshtilledsoil.com @freshtilledsoil
  20. Jim Collins’ goodtogreat Can a good companybecome a great company, and if so, how? freshtilledsoil.com @freshtilledsoil
  21. Jim Collins’ goodtogreat Greatness is not primarily afunction of circumstance, butlargely a matter of conscious choice, and discipline. freshtilledsoil.com @freshtilledsoil
  22. Jim Collins’ goodtogreatCollins was talking aboutbusinesses not individuals but it turns out it still works freshtilledsoil.com @freshtilledsoil
  23. Can you really designacareer? Where would you start? &What does the process look like? freshtilledsoil.com @freshtilledsoil
  24. 03 thevisionframework freshtilledsoil.com @freshtilledsoil
  25. Jim Collins’corevaluesconcept it always starts with Who? freshtilledsoil.com @freshtilledsoil
  26. Jim Collins’ goodtogreat Get the right Get the wrong people on the bus. people off the bus. Get the right peoplePut who before what. in the right seats freshtilledsoil.com @freshtilledsoil
  27. Can you really designacareer?How do you know who gets on the bus and who gets off? freshtilledsoil.com @freshtilledsoil
  28. Jim Collins’corevaluesconcept BHAG vivid vision Core purpose Core Values freshtilledsoil.com @freshtilledsoil
  29. Richard’scorevaluesconcept TAG = timeless audacious goal vivid vision Core purpose Core Values freshtilledsoil.com @freshtilledsoil
  30. Why create atimelessaudaciousgoal freshtilledsoil.com @freshtilledsoil
  31. Jim Collins’thehedgehogconceptdiscipline opportunistic freshtilledsoil.com @freshtilledsoil
  32. Jim Collins’ thehedgehogconceptdisciplined opportunistic freshtilledsoil.com @freshtilledsoil
  33. Jim Collins’thehedgehogconcept What are you deeply passionate about? What can you What drives be the best at your economic the world at? engine? freshtilledsoil.com @freshtilledsoil
  34. Jim Collins’thehedgehogconcept What are you deeply passionateBHAG about? What can you What drives be the best at your economic the world at? engine? freshtilledsoil.com @freshtilledsoil
  35. Jim Collins’ thehedgehogconcept What are you deeply passionate about? Passion? Best in Market the opp?What can you What drives world?be the best at your economicthe world at? engine? freshtilledsoil.com @freshtilledsoil
  36. 04 thevisionworkshop freshtilledsoil.com @freshtilledsoil
  37. Let’s get started designyourcareerStep 1: Create a list of core values Guidelines: create as many as you want be prepared to share core = emotional & motivational freshtilledsoil.com @freshtilledsoil
  38. fresh tilled soil’s corevalues Keep things simple Own the work Make the team look goodGrow with quiet confidence freshtilledsoil.com @freshtilledsoil
  39. Teaching Company corevalues Excellence Cultivate every resource Results-oriented work ethicFair and generous relationships Integrity. Period. freshtilledsoil.com @freshtilledsoil
  40. designyourcareer Step 2: make a short list determine the three to five values that you feel best represent you freshtilledsoil.com @freshtilledsoil
  41. designyourcareer Step 3: test your values spend a few minutes answering yes orno for each of the values you’ve chosen Here are your questions... freshtilledsoil.com @freshtilledsoil
  42. designyourcareer Question One if you were starting your career today would this value be validregardless of the industry or trends? freshtilledsoil.com @freshtilledsoil
  43. designyourcareer Question Two Is this value timeless, no matterwhat changes in the outside world? freshtilledsoil.com @freshtilledsoil
  44. designyourcareer Question Threewould you hold onto this value no matter what others say? freshtilledsoil.com @freshtilledsoil
  45. designyourcareer Question Four would you change jobs before compromising this value? freshtilledsoil.com @freshtilledsoil
  46. designyourcareer Question Fiveif you had enough money to retire comfortably would you stillcontinue to believe in this value? freshtilledsoil.com @freshtilledsoil
  47. designyourcareerStep 4: select the best values eliminate the values that didn’t pass the yes/no test freshtilledsoil.com @freshtilledsoil
  48. designyourcareerStep 5: write a single core purpose describe in one sentence the core purpose of your career ...and can you be the best at this? freshtilledsoil.com @freshtilledsoil
  49. designyourcareer “help entrepreneurs launchinnovative and meaningful products” freshtilledsoil.com @freshtilledsoil
  50. designyourcareer“To provide a secure place on Earth for the Jewish people” freshtilledsoil.com @freshtilledsoil
  51. designyourcareer “To make people happy” freshtilledsoil.com @freshtilledsoil
  52. designyourcareerStep 6: write a vivid visiondescribe in a paragraph how youvisualize your purpose happening freshtilledsoil.com @freshtilledsoil
  53. designyourcareer “We will be as people-oriented as HP. ...We will attain customer satisfaction unsurpassed evenby Nordstrom. ... We will continually gain market share despite a price premium on commodity products. ... We will be studied by business schools for our sophisticated use of technology.” freshtilledsoil.com @freshtilledsoil
  54. Jim Collins’thehedgehogconcept Step 7: create your hedgehog What are you deeply passionate about? What can you What drives be the best at your the world at? economic engine? freshtilledsoil.com @freshtilledsoil
  55. designyourcareer Step 8: write a bhagcreate a timeless and audacious goal that will excite you and motivate others to be part of freshtilledsoil.com @freshtilledsoil
  56. Jim Collins’thehedgehogconcept What are you deeply passionateBHAG about? What can you What drives be the best at your economic the world at? engine? freshtilledsoil.com @freshtilledsoil
  57. designyourcareer“be the best user experience design company in the world.” freshtilledsoil.com @freshtilledsoil
  58. designyourcareer what’s your mountain? freshtilledsoil.com @freshtilledsoil
  59. 05 beingthebest freshtilledsoil.com @freshtilledsoil
  60. Let’s get started designyourcareer“Find hard work you love doing.” freshtilledsoil.com @freshtilledsoil
  61. Let’s get started designyourcareer“Commit yourself to making lots of mistakes.” freshtilledsoil.com @freshtilledsoil
  62. Let’s get starteddesignyourcareer“Focus more on less.” freshtilledsoil.com @freshtilledsoil
  63. 06 yourquestions freshtilledsoil.com @freshtilledsoil
  64. goodluck!
  65. richard@freshtilledsoil.coM @freshtilledsoil
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