Clark Kent's Lunchbox Media Kit

- Author Ron Mattocks veraged a 33.7% year-over-year increase in page views and a 35.2% annual increase in unique visitors. A Special News Exclusive from The Daily Planet numerous radio and Look! Up in the Sky! It’s a television appearances; Bird! It’s a Plane! It’s a … had his writing featured in various publications; Lunchbox? and been a speaker at several social media METROPOLIS—Clark Kent’s Lunchbox, a “daddy conferences. In early blog” created by former sales and marketing VP- 2010, Mattocks added to turned author and social media professional, Ron this list, releasing the Mattocks, is a leading influencer within its niche. book, Sugar Milk: What Since the site’s inception in 2008, Mattocks has One Dad Drinks When earned mentions in Reuters News, The Globe and He Can’t Afford Vodka, Mail, The Seattle Post Intelligencer, and Working which he based on entries from his site. Mother Magazine among others. Aside from his writing, Mattocks uses his “The key to this success,” says Mattocks, “is corporate-level experience together with his social offering quality content with an authentic voice, and media knowledge in offering consulting services to engaging your readership with a sincere attitude.” prospective clients. In November, Mattocks will Mattocks added that this principle applies almost launch a collaborative website called, Odd Dad Out: universally to social media efforts whether business Daddy Blogging in a Mommy’s World, for which or personal. he is both the creator and editor. The site is intended Considering the opportunities resulting from to be a resource for fathers who blog and are Clark Kent’s Lunchbox, it’s hard to argue against looking to increase their influence through social this approach. Mattocks has participated in social media platforms. media campaigns involving major brands; made Traffic: Clark Kent’s Lunchbox Continues to Growth of Traffic Annually Extend its Reach 70,000 60,000 50,000 Page Views 40,000 30,000 20,000 10,000 0 2008 2009 2010 (Sept) 2010 (Est) Years Page Loads Unique Visitors

Demographics: Who Follows Clark Kent’s Lunchbox? Female Young Adults

talks about his book with City CityAtlanta ’s CBS Morning Show Graduates & Post Graduates There is a high index of Graduates & Post Graduates here. Caucasian Has more Caucasian visitors here than average Has Kids 0-2 In Household

Google Subscribers Facebook Fans 0349 ,0257 Technorati Authority 042 Feed Subscribers Blog Subscribers 0 0,497 0,114 Technorati Rank Goggle Page Rank 4,247 0 005 Affluent ount on him to find out what's happening. He is quick to connect people and readily share his social savvy. His followers This site attracts an affluent audience. Followers 1,509 Listed 0,o 135 Klout Score data collected by Quancast based on Sept/Oct 2010 traffic Demographic 0,0, 24 Clark Kent’s Lunchbox: A Social Media Influencer Pepperidge Farm: Invited by Blog Nosh Magazine (now Story Bleed) as the lone dad blogger to participate in Pepperidge Farm’s campaign celebrating “The Art and Heart of Parenthood.” T-Mobile: Selected by T-Mobile as one of seven well-known dad bloggers to help promote their tribute to fathers series in celebration of Father’s Day. This promotion focused primarily of viral circulation of the event through Facebook and Twitter. Brands Work With Clark Kent’s Lunchbox Carnival Cruise International: Contracted by Carnival as the only dad blogger on their Mommy Chevrolet: Received a Chevy Traverse from Blog Ambassador team. This campaign Chevrolet to drive from Texas to Pennsylvania and incorporated an ongoing series of travel essays, interact with followers via Twitter. Later asked to videos, pictures, and micro-blogs on Clark Kent’s participate in the Traverse Adventures drive to the Lunchbox, Facebook and Twitter. This also Modern Media Man Summit in Atlanta, Georgia. included ad space on the blog site and regular This promotional event, which involved several updates on programs offered by Carnival. bloggers nationwide, consisted of a coordinated Twitter conversation intended to generate

engagement from followers (#ChevyAtM3). of World-Wide Social Media for standout Personally complimented by Chevrolet’s Director contributions. What Others Say About Clark Kent’s Lunchbox “Ron Mattocks is the hardest working man in the “Mattocks is the family man's version of David dad-blogosphere.” Sedaris—achingly funny in small moments and –Jason Avant, Editor, DadCentric large.” –Craig Heimbuch, Editor in Chief at Man of the House.com “Ron is one of my favorite bloggers. He is witty, creative and can write circles around my sorry self.” –PJ Mullen, Real Men Drive Minivans Clark Kent’s Lunchbox is Recognized for Excellence

been provided and payment has made for Classifieds Section said services. • If a project is halted midway and services PRICING & PAYMENT OPTIONS have been provided I will charge a kill fee (usually 40% of agreed amount).  Advertising Quote • I DO NOT do product reviews, paid  Social Media Promotions $1000.00 advertorials, second-party posts,  Campaigns promotional giveaways, or coupons. $1500.00 • I will not post offensive material/ads  Sponsored Posts $250.00 regarding race, gender, religion, etc.  Social Media Consulting $120.00/hour • This blog is “PG13” and avoids nudity, strong language and off-color humor. I accept payment by check which can be made out • This in not a political blog, and therefore, to RON MATTOCKS. I also accept PayPal does not endorse the political views of any transactions under the email address, party or affiliation. clarksdouble@gmail.com. If you have further • The views expressed on this blog are mine questions concerning payment options, please refer and do not necessarily reflect the ideas of to the contact information found at the end of the those I may represent. media kit. Alternate forms of compensation will be • This blog may contain content that could considered on a case-by-case basis; however, they present a conflict of interest, and might not must be commensurate with my time and services be identified. rendered. (Coupons do not qualify as • I comply with all applicable regulations set compensation.) forth by the Federal Trade Commission on the disclosure of compensation, products, GUIDELINES & DISCLOSURE etc in exchange for services rendered. • All material represented here is the original • This blog is a personal blog, written and work of the owner unless otherwise stated edited by the owner. and is protected under a Creative Commons • I do not guarantee that the service(s) I license. provide will guarantee the success of a • If you address me as “Clark” in your emails, campaign or product. I will blow you off like a fly on my cake. • I do not offer refunds once services have Letters to the Editor Clark Kent’s Lunchbox / Odd Dad Out To contact me, please send an email to schedule a time to talk. I look forward to meeting you. Email: Rmattocks@ClarkKentsLunchbox.com Twitter: @CK_Lunchbox / @OddDadOut Thank you again for your interest in Clark Kent’s Lunchbox. Ron Mattocks Editor / Social Media Professional

Clark Kent's Lunchbox Media Kit

by Ron Mattocks on Oct 14, 2010

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Clark Kent’s Lunchbox Media Kit — Document Transcript

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