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Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
Cultural Integration & Globalisation
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Cultural Integration & Globalisation

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Cultural integration & Globalisation examples of brand images, sport and religion

Cultural integration & Globalisation examples of brand images, sport and religion

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  • 1. Cultural Integration
  • 2. Global migration <ul><li>http://www.publicprofiler.org/worldnames/Default.aspx </li></ul><ul><li>http://www.gracenote.com/map/ Music being adopted worldwide NOW! </li></ul>
  • 3. Cultural integration? <ul><li>Is it true that major western cities and societies are looking more and more like the sort of cities that middle-class, white, plastic Americans want to live in? </li></ul><ul><li>There is a pervading sense that major western cities are becoming very much the same. </li></ul>
  • 4. Invisible Cities. <ul><li>Italo Calvino described a fictional city called Trude in his novel Invisible Cities . Calvino's character Marco Polo referred to how there increasingly seemed to be many Trude-like cities in the world. </li></ul>
  • 5. <ul><li>This was the first time I had come to Trude, but I already knew the hotel where I happened to be lodged; I had already heard and spoken my dialogues with buyers and sellers of hardware; I had ended other days identically, looking through the same goblets at the same swaying navels. Why come to Trude? I asked myself. And I already wanted to leave. &quot;You can resume your flight whenever you like,&quot; they said to me, &quot;but you will arrive at another Trude, absolutely the same, detail by detail ...&quot; (Calvino, Invisible Cities , 1972:128). </li></ul>
  • 6. <ul><li>Do we have a world composed of Trudes? Is the culture of western cities homogeneous, uniform? Or increasingly homogeneous? </li></ul>
  • 7. Are culture and economy becoming increasingly uniform across the globe? <ul><li>Cities increasingly seem to share compatible systems of commerce, identical leisure pursuits and cuisine, similar social relations, and uniform built environments. There is plenty of evidence of Trude-like convergence across the planet. </li></ul>
  • 8. <ul><li>Uniform ways of life: language; architectural styles; leisure; fashions; sports; etc </li></ul>
  • 9. <ul><li>Take for example the spread across the globe of US cultural products, such as Hollywood films, McDonald's cuisine and Coca-cola. The spread of such products helps explain why the beverages and entertainment in Trude-like cities had become so monotonously familiar to the traveller. </li></ul>
  • 10. The process of cultural integration has come about and accelerated in recent years due to a number of factors: <ul><li>Technological change (ease of long distance travel and recent developments in communications) </li></ul><ul><li>The influence of TNCs </li></ul><ul><li>Global media networks </li></ul><ul><li>The expansion in world trade </li></ul><ul><li>International migration </li></ul><ul><li>Cultural imperialism (colonisation) </li></ul>
  • 11. There are a variety of ways in which culture can be spread and be adopted or adapted around the globe. <ul><li>The media </li></ul><ul><li>Brand images </li></ul><ul><li>Food </li></ul><ul><li>Music </li></ul><ul><li>Religion </li></ul><ul><li>Sport </li></ul><ul><li>Fashion </li></ul>
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  • 17. Kabul, Afghanistan
  • 18. Diffusion <ul><li>Diffusion is the spreading of mass consumer culture </li></ul>
  • 19. Adoption <ul><li>Adoption is the taking up of mass consumer culture </li></ul>
  • 20. Adaptation <ul><li>Adaptation is the adjusting of mass consumer culture to suit new circumstances </li></ul>
  • 21. Factors affecting cultural integration <ul><li>So what lies behind the spread of such products? </li></ul>
  • 22. <ul><li>Three key influences include: </li></ul><ul><li>technological developments (communications) </li></ul><ul><li>commercial forces (TNCs) </li></ul><ul><li>international regulatory environments (free trade) </li></ul>
  • 23. <ul><li>The rapid development of communications technologies, the aims and strategies of transnational corporations in the entertainment industries, and the international regulatory environment, have all contributed to cultural integration. </li></ul>
  • 24. yourtv.com.au
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  • 29. <ul><li>In recent years, due to sponsorships by large companies, especially globalised companies, and the role of media in particular new cable and satellite channels, the process has accelerated. </li></ul>
  • 30. 3. Brand images http://www.nationalmotivationnetwork.com/day-in-the-life.php Life in the day of logos
  • 31. <ul><li>http:// www.interbrand.com/best_global_brands.aspx?langid =1000 </li></ul>
  • 32.  
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  • 34. Romania
  • 35. Abu Dhabi <ul><li>http://www.guardian.co.uk/world/2008/sep/03/middleeast.art the world in miniature </li></ul>
  • 36. Brand Image Challenge Racing the clock, come up with one international brand name for each letter of the alphabet
  • 37.  
  • 38. 4. Sport <ul><li>http://news.bbc.co.uk/2/hi/africa/7396348.stm Man United in Sierra Leone 2008 </li></ul><ul><li>http://www.globalpolicy.org/globaliz/cultural/2006/0609kofifootball.htm </li></ul><ul><li>At the UN, How We Envy the World Cup - Kofi A. Annan </li></ul>
  • 39. www.youtube.com/watch?v=ZVArC_klWEI <ul><li>New Caledonia </li></ul><ul><li>Bowl alternately </li></ul><ul><li>Stumps together </li></ul><ul><li>No bails </li></ul><ul><li>Mostly women who </li></ul><ul><li>wear floral dresses </li></ul><ul><li>Samoa </li></ul><ul><li>At least 16 a side </li></ul><ul><li>Sing & dance when wicket taken </li></ul><ul><li>Vanauatu </li></ul><ul><li>Bowl alternate ends </li></ul>
  • 40. Match the team and sponsor Sports and Brand images/TNCs
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  • 51. A Casualty of the Financial Crisis: Sports Sponsorships <ul><li>http://www.time.com/time/business/article/0,8599,1841701,00.html?xid=rss-topstories Sept 2008 </li></ul>
  • 52. Commonwealth Countries
  • 53. Cricket World Cup playing countries
  • 54. Commonwealth Countries
  • 55. Rugby Union World Cup playing countries
  • 56. Commonwealth Countries
  • 57. Rugby League World Cup playing countries
  • 58. Commonwealth Countries
  • 59. Netball World Cup playing countries
  • 60. Commonwealth Countries
  • 61. Hockey World Cup playing countries
  • 62. Commonwealth Countries
  • 63. (Women's) Rugby world cup
  • 64. Commonwealth Countries
  • 65. Example : Religions http://www.mapsofwar.com/ind/history-of-religion.html Spread of religions interactive map

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