Are You Smarter Than a 5 th Grader? Topic 3 Marketing

Are You Smarter Than a 5 th Grader? 1,000,000 5th Grade Topic 1 5th Grade Topic 2 4th Grade Topic 3 4th Grade Topic 4 3rd Grade Topic 5 3rd Grade Topic 6 2nd Grade Topic 7 2nd Grade Topic 8 1st Grade Topic 9 1st Grade Topic 10 500,000 300,000 175,000 100,000 50,000 25,000 10,000 5,000 2,000 1,000

5th Grade Topic 1 Question An Australian shoe manufacturer creates a new logo to establish a global brand image. Which type of marketing strategy is it addressing? (A) Product (B) Price (C) Promotion (D) Place/distribution

An Australian shoe manufacturer creates a new logo to establish a global brand image.

Which type of marketing strategy is it addressing?

(A) Product

(B) Price

(C) Promotion

(D) Place/distribution

5th Grade Topic 1 Answer (A) Product Return

(A) Product

5th Grade Topic 2 Question Frank purchased a dishwasher so that his family could spend more time together. What factor influencing consumer choice applies to this decision? (A) Economic (B) Government (C) Organisational (D) Socio cultural

Frank purchased a dishwasher so that his family could spend more time together.

What factor influencing consumer choice applies to this decision?

(A) Economic

(B) Government

(C) Organisational

(D) Socio cultural

5th Grade Topic 2 Answer (D) Socio cultural Return

(D) Socio cultural

4th Grade Topic 3 Question Which of the following aspects of marketing is NOT addressed by consumer law? (A) Warranties (B) Positioning (C) Implied conditions (D) Deceptive advertising

Which of the following aspects of marketing is NOT addressed by consumer law?

(A) Warranties

(B) Positioning

(C) Implied conditions

(D) Deceptive advertising

4th Grade Topic 3 Answer (B) Positioning Return

(B) Positioning

4th Grade Topic 4 Question Which of the following consumer choices is influenced by a psychological factor? (A) Making food choices based on medical advice (B) Purchasing a generic brand in preference to a more expensive manufacturer’s brand (C) Purchasing take-away food in order to provide more time for family interaction (D) Choosing a healthy food from the canteen rather than a deep-fried product, to encourage weight loss

Which of the following consumer choices is influenced by a psychological factor?

(A) Making food choices based on medical advice

(B) Purchasing a generic brand in preference to a more expensive manufacturer’s brand

(C) Purchasing take-away food in order to provide more time for family interaction

(D) Choosing a healthy food from the canteen rather than a deep-fried product, to

encourage weight loss

4th Grade Topic 4 Answer (D) Choosing a healthy food from the canteen rather than a deep-fried product, to encourage weight loss Return

(D) Choosing a healthy food from the canteen rather than a deep-fried product, to encourage weight loss

3rd Grade Topic 5 Question Which of the following best describes selling-oriented marketing? (A) Using aggressive advertising to persuade customers to purchase products (B) Satisfying the current and future preferences of customers to ensure long-term success (C) Pursuing production efficiencies to deliver quality products at prices that attract consumers (D) Enhancing the quality of working life to motivate staff to deliver high-quality goods and services

Which of the following best describes selling-oriented marketing?

(A) Using aggressive advertising to persuade customers to purchase products

(B) Satisfying the current and future preferences of customers to ensure long-term

success

(C) Pursuing production efficiencies to deliver quality products at prices that attract

consumers

(D) Enhancing the quality of working life to motivate staff to deliver high-quality

goods and services

3rd Grade Topic 5 Answer (A) Using aggressive advertising to persuade customers to purchase products Return

(A) Using aggressive advertising to persuade customers to purchase products

3rd Grade Topic 6 Question A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store using? (A) Price points (B) Market pricing (C) Price skimming (D) Loss leader pricing

A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store using?

(A) Price points

(B) Market pricing

(C) Price skimming

(D) Loss leader pricing

3rd Grade Topic 6 Answer (D) Loss leader pricing

(D) Loss leader pricing

2nd Grade Topic 7 Question A soft drink company has designed a multicoloured bottle to market its new drink. Which marketing strategy is being used by the company? (A) Place (B) Price (C) Product (D) Promotion

A soft drink company has designed a multicoloured bottle to market its new drink. Which marketing strategy is being used by the company?

(A) Place

(B) Price

(C) Product

(D) Promotion

2nd Grade Topic 7 Answer (C) Product Return

(C) Product

2nd Grade Topic 8 Question A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank? (A) Cost-based (B) Break-even (C) Market-based (D) Competition-based

A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank?

(A) Cost-based

(B) Break-even

(C) Market-based

(D) Competition-based

2nd Grade Topic 8 Answer (A) Cost-based Return

(A) Cost-based

1st Grade Topic 9 Question Positioning is a part of which business function? (A) Accounting (B) Finance (C) Marketing (D) Operations

Positioning is a part of which business function?

(A) Accounting

(B) Finance

(C) Marketing

(D) Operations

1st Grade Topic 9 Answer (C) Marketing Return

(C) Marketing

1st Grade Topic 10 Question A business is offering next day delivery of cleaned and scaled fish to restaurants. What type of market is the business targeting? (A) Consumer (B) Intermediate (C) Resource (D) Wholesale

A business is offering next day delivery of cleaned and scaled fish to restaurants.

What type of market is the business targeting?

(A) Consumer

(B) Intermediate

(C) Resource

(D) Wholesale

1st Grade Topic 10 Answer (B) Intermediate Return

(B) Intermediate

Million Dollar Question Grade Level Topic 11

1,000,000 Question Beautiful Skin Pty Ltd has decided to market a razor for women. It has calculated total production costs for each razor and added a 10% margin to set the final price. Which type of pricing is this? (A) Break-even pricing (B) Competition-based pricing (C) Cost pricing (D) Market pricing

Beautiful Skin Pty Ltd has decided to market a razor for women. It has calculated total production costs for each razor and added a 10% margin to set the final price.

Which type of pricing is this?

(A) Break-even pricing

(B) Competition-based pricing

(C) Cost pricing

(D) Market pricing

1,000,000 Answer (C) Cost pricing Return

(C) Cost pricing

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