Business Studies: Marketing Are You Smarter Than A 5th Grader

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    Business Studies: Marketing Are You Smarter Than A 5th Grader - Presentation Transcript

    1. Are You Smarter Than a 5 th Grader? Topic 3 Marketing
    2. Are You Smarter Than a 5 th Grader? 1,000,000 5th Grade Topic 1 5th Grade Topic 2 4th Grade Topic 3 4th Grade Topic 4 3rd Grade Topic 5 3rd Grade Topic 6 2nd Grade Topic 7 2nd Grade Topic 8 1st Grade Topic 9 1st Grade Topic 10 500,000 300,000 175,000 100,000 50,000 25,000 10,000 5,000 2,000 1,000
    3. 5th Grade Topic 1 Question
      • An Australian shoe manufacturer creates a new logo to establish a global brand image.
      • Which type of marketing strategy is it addressing?
      • (A) Product
      • (B) Price
      • (C) Promotion
      • (D) Place/distribution
    4. 5th Grade Topic 1 Answer
      • (A) Product
      Return
    5. 5th Grade Topic 2 Question
      • Frank purchased a dishwasher so that his family could spend more time together.
      • What factor influencing consumer choice applies to this decision?
      • (A) Economic
      • (B) Government
      • (C) Organisational
      • (D) Socio cultural
    6. 5th Grade Topic 2 Answer
      • (D) Socio cultural
      Return
    7. 4th Grade Topic 3 Question
      • Which of the following aspects of marketing is NOT addressed by consumer law?
      • (A) Warranties
      • (B) Positioning
      • (C) Implied conditions
      • (D) Deceptive advertising
    8. 4th Grade Topic 3 Answer
      • (B) Positioning
      Return
    9. 4th Grade Topic 4 Question
      • Which of the following consumer choices is influenced by a psychological factor?
      • (A) Making food choices based on medical advice
      • (B) Purchasing a generic brand in preference to a more expensive manufacturer’s brand
      • (C) Purchasing take-away food in order to provide more time for family interaction
      • (D) Choosing a healthy food from the canteen rather than a deep-fried product, to
      • encourage weight loss
    10. 4th Grade Topic 4 Answer
      • (D) Choosing a healthy food from the canteen rather than a deep-fried product, to encourage weight loss
      Return
    11. 3rd Grade Topic 5 Question
      • Which of the following best describes selling-oriented marketing?
      • (A) Using aggressive advertising to persuade customers to purchase products
      • (B) Satisfying the current and future preferences of customers to ensure long-term
      • success
      • (C) Pursuing production efficiencies to deliver quality products at prices that attract
      • consumers
      • (D) Enhancing the quality of working life to motivate staff to deliver high-quality
      • goods and services
    12. 3rd Grade Topic 5 Answer
      • (A) Using aggressive advertising to persuade customers to purchase products
      Return
    13. 3rd Grade Topic 6 Question
      • A popular rock band has released a new CD. A large department store has decided to sell this CD at below cost price. What strategy is the store using?
      • (A) Price points
      • (B) Market pricing
      • (C) Price skimming
      • (D) Loss leader pricing
    14. 3rd Grade Topic 6 Answer
      • (D) Loss leader pricing
    15. 2nd Grade Topic 7 Question
      • A soft drink company has designed a multicoloured bottle to market its new drink. Which marketing strategy is being used by the company?
      • (A) Place
      • (B) Price
      • (C) Product
      • (D) Promotion
    16. 2nd Grade Topic 7 Answer
      • (C) Product
      Return
    17. 2nd Grade Topic 8 Question
      • A bank charges a fee to customers of other banks who use its ATM service. What is the pricing method being used by the bank?
      • (A) Cost-based
      • (B) Break-even
      • (C) Market-based
      • (D) Competition-based
    18. 2nd Grade Topic 8 Answer
      • (A) Cost-based
      Return
    19. 1st Grade Topic 9 Question
      • Positioning is a part of which business function?
      • (A) Accounting
      • (B) Finance
      • (C) Marketing
      • (D) Operations
    20. 1st Grade Topic 9 Answer
      • (C) Marketing
      Return
    21. 1st Grade Topic 10 Question
      • A business is offering next day delivery of cleaned and scaled fish to restaurants.
      • What type of market is the business targeting?
      • (A) Consumer
      • (B) Intermediate
      • (C) Resource
      • (D) Wholesale
    22. 1st Grade Topic 10 Answer
      • (B) Intermediate
      Return
    23. Million Dollar Question Grade Level Topic 11
    24. 1,000,000 Question
      • Beautiful Skin Pty Ltd has decided to market a razor for women. It has calculated total production costs for each razor and added a 10% margin to set the final price.
      • Which type of pricing is this?
      • (A) Break-even pricing
      • (B) Competition-based pricing
      • (C) Cost pricing
      • (D) Market pricing
    25. 1,000,000 Answer
      • (C) Cost pricing
      Return
    26. Thanks for Playing!

    + Rob MarchettoRob Marchetto, 1 month ago

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