MobileCommerce                        MarketSta0s0csRemcoMarcelisChiefOpera0ngOfficer                      noq.com.au
MobileCommerceisexploding…  •  The$mobile$commerce$market$is$set$to$treble$in$the$next$three$years$–inthe     USmarketalon...
Thenumberofsmartphonesisgrowing    IntheUS:    •  Today,theresabout115msmartphoneusers,makingup       nearly50%ofallphoneu...
AndroidleadsonSmartphones,butiOS     dominatesoverall     IntheUS:     •  InSmartphoneuseonly,AndroidSmartphonesaccountedf...
Mobilepurchasingisontherise,…     •  IntheUS,overathirdofpeoplehavepurchasedontheir        SmartphoneSource:(h*p://service...
…withuserspurchasingmorefrequently.     •  AtleasthalfofMobileShoppermakepurchasesmonthlyon        theirSmartphones     • ...
MobileCommerceissettoexplode    •  IntheUS,MobileCommerceissettoreachUS$31billionby       2015,andthisexcludesdigitalpurch...
Peoplearebuyingforonatheago    convenienceSource:(ComScore,Handheld(Shopping:(How(Mobile(is(Changing(the(Retail(Environmen...
Peoplearebuyingclothing,0cketsand    dailydeals    •  37%purchasedclothing/       accessories    •  35%boughtevent0ckets  ...
AustralianInternetusersarealready       ac0veandgrowingpurchasers   InAustralia:   •  Onlinebuyerswillapproach70%ofallinte...
Thenumberofsmartphonesisgrowing    •  AsatDecember2011,therewereabout8.5msmartphone       users,accoun0ngforjustunder50%of...
…andwe’realreadyac0velybanking          andpurchasingonSmartphones     •  Fourmillionusers(50%ofSmartphoneusers)usemobile ...
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Mobile commerce market statistics

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Mobile commerce market statistics

  1. 1. MobileCommerce MarketSta0s0csRemcoMarcelisChiefOpera0ngOfficer noq.com.au
  2. 2. MobileCommerceisexploding… •  The$mobile$commerce$market$is$set$to$treble$in$the$next$three$years$–inthe USmarketalone,thisispredictedtoincreasefromUS$11billionin2012toUS $31$billion$in$2015.$$ •  InboththeUSandAustralian,Smartphone$usage$isincreasingfrom50%ofall phonesto75%+(US)and90%(Australia)andapproach75%$of$the$ populaBon. •  Smartphoneusersarealreadypurchasers–25%$of$Australian$Smartphone$ users$have$purchased$on$their$phone,33%havedonesointheUS •  IntheUS,63%ofSmartphoneuserspurchaseatleastmonthly–20%$ purchase$on$a$daily$basis$ US Australia %ofsmartphoneuserswhohavepurchased September12 2
  3. 3. Thenumberofsmartphonesisgrowing IntheUS: •  Today,theresabout115msmartphoneusers,makingup nearly50%ofallphoneusersandjustoverathirdofthe popula0on •  By2015,therellbearound176msmartphoneusers,making upnearly70%ofallphoneusersandjustoverhalfthe popula0onSource:(h*p://www.emarketer.com/Ar4cle.aspx?R=1009014&ecid=a6506033675d47f881651943c21c5ed4( September12 3
  4. 4. AndroidleadsonSmartphones,butiOS dominatesoverall IntheUS: •  InSmartphoneuseonly,AndroidSmartphonesaccountedfor 48%(nearlyhalfofallSmartphones),withiPhones43% •  Ifyouaddothermobiledevicesliketabletstothemix,Apple Inc.’siOSbeatsAndroidintheU.S.byawidemargin—59% tobeexact. •  Apple’siOSpla_orm—oniPhones,iPadsandiPodTouches– reached37.9millionpeople,whileAndroidreached23.8 million,onphonesandtabletsSource:(h*p://blog.nielsen.com/nielsenwire/online_mobile/smartphonesMaccountMforMhalfMofMallMmobileMphonesMdominateMnewMphoneMpurchasesMinMtheMus/((Source:(h*p://blogs.wsj.com/digits/2011/04/19/aMlookMatMipadMusersMappleMs4llMtrouncingMandroid/?mod=yahoo_hs(…( September12 4
  5. 5. Mobilepurchasingisontherise,… •  IntheUS,overathirdofpeoplehavepurchasedontheir SmartphoneSource:(h*p://services.google.com/R/files/blogs/final_global_smartphone_user_study_2012.pdf(( September12 5
  6. 6. …withuserspurchasingmorefrequently. •  AtleasthalfofMobileShoppermakepurchasesmonthlyon theirSmartphones •  IntheUS,20%ofSmartphoneusersmakedaily$purchases$Source:(h*p://services.google.com/R/files/blogs/final_global_smartphone_user_study_2012.pdf(( September12 6
  7. 7. MobileCommerceissettoexplode •  IntheUS,MobileCommerceissettoreachUS$31billionby 2015,andthisexcludesdigitalpurchasessuchasiTunes music,videos,books&apps’sSource:(h*p://www.emarketer.com/PressRelease.aspx?R=1008716(( September12 7
  8. 8. Peoplearebuyingforonatheago convenienceSource:(ComScore,Handheld(Shopping:(How(Mobile(is(Changing(the(Retail(Environment( September12 8
  9. 9. Peoplearebuyingclothing,0cketsand dailydeals •  37%purchasedclothing/ accessories •  35%boughtevent0ckets •  Justoverathirdboughtdaily dealsorgidcer0ficateSource:(www.comscore.com/Press_Events/Press_Releases/2011/12/Mobile_Shopping_Goes_Mainstream(( September12 9
  10. 10. AustralianInternetusersarealready ac0veandgrowingpurchasers InAustralia: •  Onlinebuyerswillapproach70%ofallinternetusersin2012, foratotalof9.5million •  B2Cecommercesalesinthecountrywillrisefrom$10.5 billionin2011to$13.3billionin2012,anincreaseof26.7% •  Theywillspendanaverageofover$2,100intheyearonlineSource:((h*p://www.emarketer.com/Ar4cle.aspx?R=1009059&ecid=a6506033675d47f881651943c21c5ed4(((( September12 10
  11. 11. Thenumberofsmartphonesisgrowing •  AsatDecember2011,therewereabout8.5msmartphone users,accoun0ngforjustunder50%ofallphoneusers •  Thereareexpectedtobenearly10millionmoretobeinuse by2015,takingthetotalnumberofsmartphoneusersto18.5 million.By2015nearly90%ofallmobilephoneuserswill haveasmartphoneastheirprimarymobiledeviceSource:(h*p://au.nielsen.com/site/documents/NielsenMobileDeviceTrafficNielsenFeb62012.pdf((Source:(Telsyte’s(Australian(Smartphone(Market(Study(2011M2015( h*p://www.telsyte.com.au/?p=1140(( September12 11(
  12. 12. …andwe’realreadyac0velybanking andpurchasingonSmartphones •  Fourmillionusers(50%ofSmartphoneusers)usemobile banking •  Overaquarterofushavealreadyhavingpurchasedaproduct viaasmartphone •  9%ofallPayPaltransac0onsinAustraliaareconductedona mobile–tremendousgrowthconsideringthatfigurewasonly 1%atthebeginningof2011.Source:AustralianInforma0onIndustryAssocia0on(AIIA)WhitepaperMobilePaymentsCooperate,Collaborate,orAbdicatehhp://www.aiia.com.au/resource/collec0on/EAE0BB1Da0B99a45BCaAA11a01039AF6F4B2/aiia_fs_thought_leadership_m.pdf September12 12

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