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Know Your Place; Geo Without Maps.
 

Know Your Place; Geo Without Maps.

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Gary Gale, Yahoo! Geo Technologies gave a fantastic presentation at the Telematics Update Telematics Munich 2009 Conference & Exhibition. ...

Gary Gale, Yahoo! Geo Technologies gave a fantastic presentation at the Telematics Update Telematics Munich 2009 Conference & Exhibition.

This presentation was so well received by our automotive, web and mobile industry audience, that it had to be shared.

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  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • http://www.cs.cornell.edu/~crandall/photomap/
  • This is a WOEIDNot too much to get excited aboutIt’s just a number …But it’s not, it’s ManhattanAnd here’s another one, this is LondonWhat AM I talking about?

Know Your Place; Geo Without Maps. Know Your Place; Geo Without Maps. Presentation Transcript

  • Telematics 2009, Munich, November 2009
    Know Your Place; Geo Without Maps
    Gary Gale, Yahoo! Geo Technologies
  • “Webvolution”
    Web x: Web of the World
    Web 1.0: Web of Documents
    Web 2.0: Web of People
    A Geo-Enriched, Location-Aware Internet
  • “LOCAL” – DEPENDENT ON LOCATION
    ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/
  • Local Search Query Volume Is Growing
    • Local search is rapidly growing: 55% volume growth 07-08
    • ~15% of all PC search queries are local
    • ~45% of all mobile queries are local
    Sources: comScore, iConsumer, data.yahoo.com
  • Local Search Query Volume Is Growing
    Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
  • 4.45
    Ad Spend is Moving Online …
    2007-12 Projected Local Ad Spend CAGR
    21.0%
    Internet
    Newspaper
    -2.5%
    0.4%
    Radio
    0.8%
    Yellow Pages
    4.9%
    Broadcast TV
    8.8%
    Cable TV
    4.3%
    Magazine
    Source: VSS, Borrell Associates
  • … At the Expense of Other Media Sources
    Source: VeronisSuhler Stevenson
  • LOCATION IS BECOMING UBIQUITOUS
    stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
  • Location-Based Online Advertising
    Location-Based IPhone Apps
    GPS-Enabled Phones
    Community Mapping
    Location Device Sales
    Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
  • 10
    I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE
  • The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial
    – Matthews & Herbert, 2008
  • 12
    WEB SERVERS
    Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
  • 13
    51° 30' 50.0868", 0° 7' 42.8514"
    (125 Shaftesbury Avenue, London, UK)
    163.1.117.210
    (Oxford, UK)
    20442/6015
    (Brest, France)
    #C5243B212
    (Wilmington, Delaware, USA)
  • 14
    WEB SURFERS
    National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
  • 15
    The West End
    Downtown
    The Shops
    The High Street
  • 16
    The Online World
    Formal, normalised, structured, regular
    The Real World
    “We Are Here”
    The Offline World
    Informal, eccentric, bizarre, irregular
  • DATA WANTED
    KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
  • 18
  • 35m of 130m Geotagged Images in Flickr
    The World’s Attention is On…
    David Crandall et al., Cornell University
  • David Crandall et al., Cornell University
  • http://boundaries.tomtaylor.co.uk/
  • LANGUAGE
    Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/
  • cheap flights london to munich in november
  • IN … INDIA?
    bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
  • IN … INDIANA?
    OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
  • TO … TONGA?
    j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
  • Thé?
    a town in Burgundy, France
    IN?
    ISO 3166-1 Alpha-2
    for India
    To?
    a town in Ibaraki
    prefecture, Japan
    Is?
    another town in Burgundy, France
    IT?
    ISO 3166-1 Alpha-2 for Italy
    AND?
    ISO 31660-1 Alpha-3
    for Andorra
    You?
    a town in Yatenga, Burkina Faso
    Å?
    a town in NorlandFylke,
    Norway
    That?
    a town in Rajasthan, India
  • DISAMBIGUATION
    KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
  • THIS IS PERU …
  • AND SO IS THIS (IN ARGENTINA)
  • AND SO IS THIS (IN BOLIVIA)
  • SEMANTICS REQUIRED
    dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
  • Hilton, Paris
    Paris Hilton
  • London
    Jack London
  • Panama
    Panama Hats
  • WHO USES OFFICIAL NAMES ANYWAY?
    takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
  • MOMA NYC
    Museum of Modern Art, New York
    paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
  • Millennium Wheel
    London Eye
    hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
  • San Francisco
    City and County of San Francisco
    SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
  • “we can make the internet work better by making it
    understand how we talk in the real world”
    Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
  • PLACE BASED THINKING
    alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
  • 51° 30' 50.0868", 0° 7' 42.8514"
  • PLACES, PEOPLE and THINGS
    atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
  • Knowing where our users are, and the places that are important to them
    Knowing
    geographic locations, and the names of places
    Knowing the geographic context of everything we index, manage and publish
  • http://where.yahooapis.com/v1/
    PLACES
  • GeoPlanet
    A Global Location Repository
    Names + Geometry +Topology
    WOEIDs for
    • cities and towns
    • postal codes, airports
    • admin regions, time zones
    • telephone code areas
    • marketing areas
    • points of interest
    • colloquial areas
    • neighbourhoods
    woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
  • WOEIDs
    stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
  • 44418
    12589342
  • Unique
    Permanent
    Global
    Language Neutral
    London = Londra = Londres = ロンドン
    United States = États-Unis = StatiUniti = 미국
    Ensures that geography can be employed consistently and globally
    straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
  • Continents
    Countries
    Counties
    Regions
    Colloquials
    Targeting Zones
    Postal Codes
    Area Codes
    Boroughs
    Neighbourhoods
    POIs
  • United Kingdom
    23424975
    VereinigtesKönigreich
    Europe
    24865675
    Country
    Continent
    Royaume Uni
    England
    24554868
    Great Britain
    28298150
    Country
    Colloquial
    イギリス
    Warwickshire
    12602190
    Worcestershire
    12602192
    County
    County
    Earth
    1
    Supername
    Stratford-on-Avon
    12696101
    District
    Stratford-upon-Avon
    36424
    Warwick
    39228
    Town
    Town
    CV37
    26787646
    ZIP
  • THINGS
    http://wherein.yahooapis.com/v1/
  • Beijing (x2)  Beijing, China (City)  2151330
    China (x6)  China (Country)  23424781
    Tibet (x3)  Tibet (Sheng)  12578004
    Dharamsala (x1)  Dharamsala, IN (town)  2294967
    London (x1) London, UK (town)  44418
    India (x1)  India (country)  23424848
    Geoparse Content
    Return
    • Places found
    • Where they are in text
    • Where in structure (title, element names, etc.)
    Found Normalized WOEID
  • http://isithackday.com/hacks/placemaker/map.php
  • PEOPLE
    http://fireeagle.yahoo.net/developer
  • 60
  • Sparrow & Voila!
  • http://mapme.at/
  • http://apps.facebook.com/on-fire/#
  • “Webvolution”
    Web 2.0:
    Networked People
    Web 1.0:
    Networked Documents
    Web x: Networked World
  • DIG DEEPER?
    dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
  • http://developer.yahoo.com/geo/geoplanet/
  • http://developer.yahoo.com/geo/placemaker/
  • http://fireeagle.yahoo.net/
  • http://www.slideshare.net/vicchi
  • THANKS FOR LISTENING
    Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
  • www.ygeoblog.com
    twitter.com/yahoogeo
    twitter.com/vicchi