Telematics 2009, Munich, November 2009<br />Know Your Place; Geo Without Maps<br />Gary Gale, Yahoo! Geo Technologies<br />
“Webvolution”<br />Web x: Web of the World<br />Web 1.0: Web of Documents<br />Web 2.0: Web of People<br />A Geo-Enriched,...
“LOCAL” – DEPENDENT ON LOCATION<br />ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/<br />
Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
~15% of all PC search queries are local
~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Repor...
4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<b...
… At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
LOCATION IS BECOMING UBIQUITOUS<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br />Community Mapping<br />Loca...
10<br />I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE<br />
The nature and importance of geography are not well understood. The differences between physical and human geography and t...
12<br />WEB SERVERS<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
13<br />51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<...
14<br />WEB SURFERS<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_com...
15<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
16<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offl...
DATA WANTED<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
18<br />
35m of 130m Geotagged Images in Flickr<br />The World’s Attention is On…<br />David Crandall et al., Cornell University<br />
David Crandall et al., Cornell University<br />
http://boundaries.tomtaylor.co.uk/<br />
LANGUAGE<br />Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/<br />
cheap flights london to munich in november<br />
IN … INDIA?<br />bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/<br />
IN … INDIANA?<br />OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/<br />
TO … TONGA?<br />j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/<br />
Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />...
DISAMBIGUATION<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
THIS IS PERU …<br />
AND SO IS THIS (IN ARGENTINA)<br />
AND SO IS THIS (IN BOLIVIA)<br />
SEMANTICS REQUIRED<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
Hilton, Paris<br />Paris Hilton<br />
London<br />Jack London<br />
Panama<br />Panama Hats<br />
WHO USES OFFICIAL NAMES ANYWAY?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/74501233...
Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
San Francisco<br />City and County of San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162...
“we can make the internet work better by making it<br />understand how we talk in the real world”<br />Billy V on Flickr :...
PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />
PLACES, PEOPLE and THINGS<br />atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/<br />
Knowing where our users are, and the places that are important to them<br />Knowing <br />geographic locations, and the na...
http://where.yahooapis.com/v1/<br />PLACES<br />
GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
 postal codes,  airports
 admin regions, time zones
 telephone code areas
 marketing areas
 points of interest
 colloquial areas
neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
44418<br />12589342<br />
Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-U...
Continents<br />Countries<br />Counties<br />Regions<br />Colloquials<br />Targeting Zones<br />Postal Codes<br />Area Cod...
United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume...
THINGS<br />http://wherein.yahooapis.com/v1/<br />
Beijing (x2) 	 Beijing, China (City)	 2151330 <br />China (x6)	 China (Country) 	 23424781<br />Tibet (x3) 	 Tibet (S...
Where they are in text
Where in structure (title, element names, etc.)</li></ul>Found	        Normalized	    WOEID	<br />
http://isithackday.com/hacks/placemaker/map.php<br />
PEOPLE<br />http://fireeagle.yahoo.net/developer<br />
60<br />
Sparrow & Voila!<br />
http://mapme.at/<br />
http://apps.facebook.com/on-fire/#<br />
Upcoming SlideShare
Loading in...5
×

Know Your Place; Geo Without Maps.

825

Published on

Gary Gale, Yahoo! Geo Technologies gave a fantastic presentation at the Telematics Update Telematics Munich 2009 Conference & Exhibition.

This presentation was so well received by our automotive, web and mobile industry audience, that it had to be shared.

Published in: Technology, Sports
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
825
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • http://www.cs.cornell.edu/~crandall/photomap/
  • This is a WOEIDNot too much to get excited aboutIt’s just a number …But it’s not, it’s ManhattanAnd here’s another one, this is LondonWhat AM I talking about?
  • Know Your Place; Geo Without Maps.

    1. 1. Telematics 2009, Munich, November 2009<br />Know Your Place; Geo Without Maps<br />Gary Gale, Yahoo! Geo Technologies<br />
    2. 2. “Webvolution”<br />Web x: Web of the World<br />Web 1.0: Web of Documents<br />Web 2.0: Web of People<br />A Geo-Enriched, Location-Aware Internet<br />
    3. 3. “LOCAL” – DEPENDENT ON LOCATION<br />ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/<br />
    4. 4. Local Search Query Volume Is Growing<br /><ul><li>Local search is rapidly growing: 55% volume growth 07-08
    5. 5. ~15% of all PC search queries are local
    6. 6. ~45% of all mobile queries are local </li></ul>Sources: comScore, iConsumer, data.yahoo.com<br />
    7. 7. Local Search Query Volume Is Growing<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
    8. 8. 4.45<br />Ad Spend is Moving Online …<br />2007-12 Projected Local Ad Spend CAGR<br />21.0%<br />Internet<br />Newspaper<br />-2.5%<br />0.4%<br />Radio<br />0.8%<br />Yellow Pages<br />4.9%<br />Broadcast TV<br />8.8%<br />Cable TV<br />4.3%<br />Magazine<br />Source: VSS, Borrell Associates<br />
    9. 9. … At the Expense of Other Media Sources<br />Source: VeronisSuhler Stevenson<br />
    10. 10. LOCATION IS BECOMING UBIQUITOUS<br />stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//<br />
    11. 11. Location-Based Online Advertising<br />Location-Based IPhone Apps<br />GPS-Enabled Phones<br />Community Mapping<br />Location Device Sales<br />Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”<br />
    12. 12. 10<br />I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE<br />
    13. 13. The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial<br />– Matthews & Herbert, 2008<br />
    14. 14. 12<br />WEB SERVERS<br />Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/<br />
    15. 15. 13<br />51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />(125 Shaftesbury Avenue, London, UK)<br />163.1.117.210<br />(Oxford, UK)<br />20442/6015<br />(Brest, France)<br />#C5243B212<br />(Wilmington, Delaware, USA)<br />
    16. 16. 14<br />WEB SURFERS<br />National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/<br />
    17. 17. 15<br />The West End<br />Downtown<br />The Shops<br />The High Street<br />
    18. 18. 16<br />The Online World<br />Formal, normalised, structured, regular<br />The Real World<br />“We Are Here”<br />The Offline World<br />Informal, eccentric, bizarre, irregular<br />
    19. 19. DATA WANTED<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    20. 20. 18<br />
    21. 21. 35m of 130m Geotagged Images in Flickr<br />The World’s Attention is On…<br />David Crandall et al., Cornell University<br />
    22. 22. David Crandall et al., Cornell University<br />
    23. 23.
    24. 24. http://boundaries.tomtaylor.co.uk/<br />
    25. 25. LANGUAGE<br />Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/<br />
    26. 26. cheap flights london to munich in november<br />
    27. 27. IN … INDIA?<br />bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/<br />
    28. 28. IN … INDIANA?<br />OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/<br />
    29. 29. TO … TONGA?<br />j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/<br />
    30. 30. Thé?<br />a town in Burgundy, France<br />IN?<br />ISO 3166-1 Alpha-2<br />for India<br />To?<br />a town in Ibaraki<br />prefecture, Japan<br />Is?<br />another town in Burgundy, France<br />IT?<br />ISO 3166-1 Alpha-2 for Italy<br />AND?<br />ISO 31660-1 Alpha-3<br />for Andorra<br />You?<br />a town in Yatenga, Burkina Faso<br />Å?<br />a town in NorlandFylke,<br />Norway<br />That?<br />a town in Rajasthan, India<br />
    31. 31. DISAMBIGUATION<br />KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/<br />
    32. 32. THIS IS PERU …<br />
    33. 33. AND SO IS THIS (IN ARGENTINA)<br />
    34. 34. AND SO IS THIS (IN BOLIVIA)<br />
    35. 35. SEMANTICS REQUIRED<br />dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/<br />
    36. 36. Hilton, Paris<br />Paris Hilton<br />
    37. 37. London<br />Jack London<br />
    38. 38. Panama<br />Panama Hats<br />
    39. 39. WHO USES OFFICIAL NAMES ANYWAY?<br />takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/<br />
    40. 40. MOMA NYC<br />Museum of Modern Art, New York<br />paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/<br />
    41. 41. Millennium Wheel<br />London Eye<br />hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/<br />
    42. 42. San Francisco<br />City and County of San Francisco<br />SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/<br />
    43. 43. “we can make the internet work better by making it<br />understand how we talk in the real world”<br />Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/<br />
    44. 44. PLACE BASED THINKING<br />alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/<br />
    45. 45. 51° 30&apos; 50.0868&quot;, 0° 7&apos; 42.8514&quot;<br />
    46. 46.
    47. 47. PLACES, PEOPLE and THINGS<br />atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/<br />
    48. 48. Knowing where our users are, and the places that are important to them<br />Knowing <br />geographic locations, and the names of places<br />Knowing the geographic context of everything we index, manage and publish<br />
    49. 49. http://where.yahooapis.com/v1/<br />PLACES<br />
    50. 50. GeoPlanet<br />A Global Location Repository<br />Names + Geometry +Topology<br />WOEIDs for<br /><ul><li> cities and towns
    51. 51. postal codes, airports
    52. 52. admin regions, time zones
    53. 53. telephone code areas
    54. 54. marketing areas
    55. 55. points of interest
    56. 56. colloquial areas
    57. 57. neighbourhoods</li></ul>woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/<br />
    58. 58. WOEIDs<br />stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/<br />
    59. 59. 44418<br />12589342<br />
    60. 60. Unique<br />Permanent<br />Global<br />Language Neutral<br />London = Londra = Londres = ロンドン<br />United States = États-Unis = StatiUniti = 미국<br />Ensures that geography can be employed consistently and globally<br />straup on Flickr : http://www.flickr.com/photos/straup/3504862388/<br />
    61. 61. Continents<br />Countries<br />Counties<br />Regions<br />Colloquials<br />Targeting Zones<br />Postal Codes<br />Area Codes<br />Boroughs<br />Neighbourhoods<br />POIs<br />
    62. 62. United Kingdom<br />23424975<br />VereinigtesKönigreich<br />Europe<br />24865675<br />Country<br />Continent<br />Royaume Uni<br />England<br />24554868<br />Great Britain<br />28298150<br />Country<br />Colloquial<br />イギリス<br />Warwickshire<br />12602190<br />Worcestershire<br />12602192<br />County<br />County<br />Earth<br />1<br />Supername<br />Stratford-on-Avon<br />12696101<br />District<br />Stratford-upon-Avon<br />36424<br />Warwick<br />39228<br />Town<br />Town<br />CV37<br />26787646<br />ZIP<br />
    63. 63. THINGS<br />http://wherein.yahooapis.com/v1/<br />
    64. 64. Beijing (x2)  Beijing, China (City)  2151330 <br />China (x6)  China (Country)  23424781<br />Tibet (x3)  Tibet (Sheng)  12578004<br />Dharamsala (x1)  Dharamsala, IN (town)  2294967<br />London (x1) London, UK (town)  44418<br />India (x1)  India (country)  23424848<br />Geoparse Content<br />Return<br /><ul><li>Places found
    65. 65. Where they are in text
    66. 66. Where in structure (title, element names, etc.)</li></ul>Found Normalized WOEID <br />
    67. 67.
    68. 68.
    69. 69. http://isithackday.com/hacks/placemaker/map.php<br />
    70. 70. PEOPLE<br />http://fireeagle.yahoo.net/developer<br />
    71. 71. 60<br />
    72. 72. Sparrow & Voila!<br />
    73. 73. http://mapme.at/<br />
    74. 74. http://apps.facebook.com/on-fire/#<br />
    75. 75. “Webvolution”<br />Web 2.0: <br />Networked People<br />Web 1.0: <br />Networked Documents<br />Web x: Networked World<br />
    76. 76. DIG DEEPER?<br />dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/<br />
    77. 77.
    78. 78. http://developer.yahoo.com/geo/geoplanet/<br />
    79. 79.
    80. 80. http://developer.yahoo.com/geo/placemaker/<br />
    81. 81.
    82. 82. http://fireeagle.yahoo.net/<br />
    83. 83. http://www.slideshare.net/vicchi<br />
    84. 84. THANKS FOR LISTENING<br />Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/<br />
    85. 85. www.ygeoblog.com<br />twitter.com/yahoogeo<br />twitter.com/vicchi<br />
    1. A particular slide catching your eye?

      Clipping is a handy way to collect important slides you want to go back to later.

    ×