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Know Your Place; Geo Without Maps.

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Gary Gale, Yahoo! Geo Technologies gave a fantastic presentation at the Telematics Update Telematics Munich 2009 Conference & Exhibition. …

Gary Gale, Yahoo! Geo Technologies gave a fantastic presentation at the Telematics Update Telematics Munich 2009 Conference & Exhibition.

This presentation was so well received by our automotive, web and mobile industry audience, that it had to be shared.

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  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • Computers like numeric identifiers; coordinates such as long/latIP addressesCell tower IDsPublic WiFi MAC addresses
  • http://www.cs.cornell.edu/~crandall/photomap/
  • This is a WOEIDNot too much to get excited aboutIt’s just a number …But it’s not, it’s ManhattanAnd here’s another one, this is LondonWhat AM I talking about?
  • Transcript

    • 1. Telematics 2009, Munich, November 2009
      Know Your Place; Geo Without Maps
      Gary Gale, Yahoo! Geo Technologies
    • 2. “Webvolution”
      Web x: Web of the World
      Web 1.0: Web of Documents
      Web 2.0: Web of People
      A Geo-Enriched, Location-Aware Internet
    • 3. “LOCAL” – DEPENDENT ON LOCATION
      ncinelli on Flickr : http://www.flickr.com/photos/ncinelli/3757585778/
    • 4. Local Search Query Volume Is Growing
      • Local search is rapidly growing: 55% volume growth 07-08
      • 5. ~15% of all PC search queries are local
      • 6. ~45% of all mobile queries are local
      Sources: comScore, iConsumer, data.yahoo.com
    • 7. Local Search Query Volume Is Growing
      Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
    • 8. 4.45
      Ad Spend is Moving Online …
      2007-12 Projected Local Ad Spend CAGR
      21.0%
      Internet
      Newspaper
      -2.5%
      0.4%
      Radio
      0.8%
      Yellow Pages
      4.9%
      Broadcast TV
      8.8%
      Cable TV
      4.3%
      Magazine
      Source: VSS, Borrell Associates
    • 9. … At the Expense of Other Media Sources
      Source: VeronisSuhler Stevenson
    • 10. LOCATION IS BECOMING UBIQUITOUS
      stevegarfield on Flickr : http://www.flickr.com/photos/stevegarfield/1270723762//
    • 11. Location-Based Online Advertising
      Location-Based IPhone Apps
      GPS-Enabled Phones
      Community Mapping
      Location Device Sales
      Source: Borrell Associates, May 2008 “What Local Media Sites Earn – Annual Report.”
    • 12. 10
      I’M SORRY DAVE, I CAN’T GEOLOCATE THAT PLACE
    • 13. The nature and importance of geography are not well understood. The differences between physical and human geography and the shared core of concepts can be confusing … understanding of geography outside the discipline often extends no further than the colloquial
      – Matthews & Herbert, 2008
    • 14. 12
      WEB SERVERS
      Jamison Judd on Flickr : http://www.flickr.com/photos/jamisonjudd/2433102356/
    • 15. 13
      51° 30' 50.0868", 0° 7' 42.8514"
      (125 Shaftesbury Avenue, London, UK)
      163.1.117.210
      (Oxford, UK)
      20442/6015
      (Brest, France)
      #C5243B212
      (Wilmington, Delaware, USA)
    • 16. 14
      WEB SURFERS
      National Library NZ on The Commons on Flickr : http://www.flickr.com/photos/nationallibrarynz_commons/3326203787/
    • 17. 15
      The West End
      Downtown
      The Shops
      The High Street
    • 18. 16
      The Online World
      Formal, normalised, structured, regular
      The Real World
      “We Are Here”
      The Offline World
      Informal, eccentric, bizarre, irregular
    • 19. DATA WANTED
      KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
    • 20. 18
    • 21. 35m of 130m Geotagged Images in Flickr
      The World’s Attention is On…
      David Crandall et al., Cornell University
    • 22. David Crandall et al., Cornell University
    • 23.
    • 24. http://boundaries.tomtaylor.co.uk/
    • 25. LANGUAGE
      Jovike on Flickr : http://www.flickr.com/photos/jvk/19894053/
    • 26. cheap flights london to munich in november
    • 27. IN … INDIA?
      bodhitjal on Flickr : http://www.flickr.com/photos/bodhithaj/361857780/
    • 28. IN … INDIANA?
      OZinOH on Flickr : http://www.flickr.com/photos/75905404@N00/505688957/
    • 29. TO … TONGA?
      j_buswell on Flickr : http://www.flickr.com/photos/j_buswell/3683814556/
    • 30. Thé?
      a town in Burgundy, France
      IN?
      ISO 3166-1 Alpha-2
      for India
      To?
      a town in Ibaraki
      prefecture, Japan
      Is?
      another town in Burgundy, France
      IT?
      ISO 3166-1 Alpha-2 for Italy
      AND?
      ISO 31660-1 Alpha-3
      for Andorra
      You?
      a town in Yatenga, Burkina Faso
      Å?
      a town in NorlandFylke,
      Norway
      That?
      a town in Rajasthan, India
    • 31. DISAMBIGUATION
      KoenVereeken on Flickr : http://www.flickr.com/photos/koenvereeken/2088902012/
    • 32. THIS IS PERU …
    • 33. AND SO IS THIS (IN ARGENTINA)
    • 34. AND SO IS THIS (IN BOLIVIA)
    • 35. SEMANTICS REQUIRED
      dullhunk on Flickr : http://www.flickr.com/photos/dullhunk/3525013547/
    • 36. Hilton, Paris
      Paris Hilton
    • 37. London
      Jack London
    • 38. Panama
      Panama Hats
    • 39. WHO USES OFFICIAL NAMES ANYWAY?
      takomabibelot on Flickr : http://www.flickr.com/photos/takomabibelot/234301712/
    • 40. MOMA NYC
      Museum of Modern Art, New York
      paulamoya on Flickr : http://www.flickr.com/photos/40351463@N00/745012335/
    • 41. Millennium Wheel
      London Eye
      hismith83 on Flickr : http://www.flickr.com/photos/hismith83/200701961/
    • 42. San Francisco
      City and County of San Francisco
      SF Brit on Flickr : http://www.flickr.com/photos/cnbattson/192162591/
    • 43. “we can make the internet work better by making it
      understand how we talk in the real world”
      Billy V on Flickr : http://www.flickr.com/photos/billyv/352560572/
    • 44. PLACE BASED THINKING
      alxndr on Flickr : http://www.flickr.com/photos/alxndr/16750001/
    • 45. 51° 30' 50.0868", 0° 7' 42.8514"
    • 46.
    • 47. PLACES, PEOPLE and THINGS
      atibens on Flickr : http://www.flickr.com/photos/atibens/2616899638/
    • 48. Knowing where our users are, and the places that are important to them
      Knowing
      geographic locations, and the names of places
      Knowing the geographic context of everything we index, manage and publish
    • 49. http://where.yahooapis.com/v1/
      PLACES
    • 50. GeoPlanet
      A Global Location Repository
      Names + Geometry +Topology
      WOEIDs for
      • cities and towns
      • 51. postal codes, airports
      • 52. admin regions, time zones
      • 53. telephone code areas
      • 54. marketing areas
      • 55. points of interest
      • 56. colloquial areas
      • 57. neighbourhoods
      woodleywonderworks on Flickr : http://www.flickr.com/photos/wwworks/2222523978/
    • 58. WOEIDs
      stevefaeembra on Flickr : http://www.flickr.com/photos/stevefaeembra/3567750853/
    • 59. 44418
      12589342
    • 60. Unique
      Permanent
      Global
      Language Neutral
      London = Londra = Londres = ロンドン
      United States = États-Unis = StatiUniti = 미국
      Ensures that geography can be employed consistently and globally
      straup on Flickr : http://www.flickr.com/photos/straup/3504862388/
    • 61. Continents
      Countries
      Counties
      Regions
      Colloquials
      Targeting Zones
      Postal Codes
      Area Codes
      Boroughs
      Neighbourhoods
      POIs
    • 62. United Kingdom
      23424975
      VereinigtesKönigreich
      Europe
      24865675
      Country
      Continent
      Royaume Uni
      England
      24554868
      Great Britain
      28298150
      Country
      Colloquial
      イギリス
      Warwickshire
      12602190
      Worcestershire
      12602192
      County
      County
      Earth
      1
      Supername
      Stratford-on-Avon
      12696101
      District
      Stratford-upon-Avon
      36424
      Warwick
      39228
      Town
      Town
      CV37
      26787646
      ZIP
    • 63. THINGS
      http://wherein.yahooapis.com/v1/
    • 64. Beijing (x2)  Beijing, China (City)  2151330
      China (x6)  China (Country)  23424781
      Tibet (x3)  Tibet (Sheng)  12578004
      Dharamsala (x1)  Dharamsala, IN (town)  2294967
      London (x1) London, UK (town)  44418
      India (x1)  India (country)  23424848
      Geoparse Content
      Return
      • Places found
      • 65. Where they are in text
      • 66. Where in structure (title, element names, etc.)
      Found Normalized WOEID
    • 67.
    • 68.
    • 69. http://isithackday.com/hacks/placemaker/map.php
    • 70. PEOPLE
      http://fireeagle.yahoo.net/developer
    • 71. 60
    • 72. Sparrow & Voila!
    • 73. http://mapme.at/
    • 74. http://apps.facebook.com/on-fire/#
    • 75. “Webvolution”
      Web 2.0:
      Networked People
      Web 1.0:
      Networked Documents
      Web x: Networked World
    • 76. DIG DEEPER?
      dvd3141 on Flickr : http://www.flickr.com/photos/fuddland/12747989/
    • 77.
    • 78. http://developer.yahoo.com/geo/geoplanet/
    • 79.
    • 80. http://developer.yahoo.com/geo/placemaker/
    • 81.
    • 82. http://fireeagle.yahoo.net/
    • 83. http://www.slideshare.net/vicchi
    • 84. THANKS FOR LISTENING
      Paul Keleher on Flickr : http://www.flickr.com/photos/pkeleher/1658311814/
    • 85. www.ygeoblog.com
      twitter.com/yahoogeo
      twitter.com/vicchi